Customers are the main fuel of your business: you might be producing a high-quality product but it would be of no use if your target audience doesn’t know about it.
Here are a couple of reasons why the acquisition of new customers is important:
No matter how confident you are about your current or existing customers, there always comes a time when they leave you. The reasons for this can be different: they no longer need your product or they find a company whose offers are more compatible with their requirements. However, this doesn’t mean that your product or service is worse or lower in quality.
New customers always contribute to the development and boost of your business helping you expand it and increase your bottom line.
A steady stream of new customers will rapidly contribute to the growth of your business and help you reach your company goals and vision. However, it’s not just about gaining new customers, it’s also important to retain them and form a loyal customer base. It’s much cheaper to retain your loyal customers while trying to gain new ones constantly.
The point is that you should have well-developed marketing strategies in mind in order to be able to both gain new customers and retain the loyal ones.
To help you make an effective marketing plan and reach your goals, we have made a list of 5 highly beneficial strategies that will attract more customers to use your goods and services as well as help you gain popularity.
1. Social Media Promotion
Promoting your business on social media is of crucial importance as pretty much everyone has a social media account, be it on Facebook, Twitter, Instagram or any other social site. It’s not only about creating social media accounts, you should also handle them wisely. Optimize your social media accounts to improve their visibility and let more and more people know about your products and services.
Social media account optimization is not that hard of a process. Here are a few helpful tips on how to grow your online presence:
Add your business’ name, location, contact information, business website.
Make sure your profiles have a call-to-action to be more persuasive.
Let people know about your working hours.
Post content relevant to your business (irrelevant posts such as political opinions will surely be a drawback for your customers). This should be done regularly to always keep people updated on what’s new. However, don’t annoy people with too many posts in a day either.
The information mentioned in the first three points should be immediately visible to anyone who comes to your page. People don’t like trying too hard to find the information they need. If they don’t find what they need to know about your business right away, most of them will surely leave and go for another option. Make things simple, easily accessible and handy.
Make the most out of your social media accounts and you’ll be able to grow your customer base and get high brand recognition.
2. SMS Marketing
If there happen to be people who don’t use social media, it’s hardly probable that there are many who don’t own mobile phones. This is why another tool to attract more customers is SMS marketing. Text messaging is the best marketing strategy to make use of if you want to reach a much wider audience.
Here are a few reasons why you should go for it:
Affordable: SMS marketing is highly affordable and is especially a great solution for businesses on a tight budget.
High Open Rate: Mass text messaging campaigns have an open rate of 98%. People never go out without their phones and they check them hundreds of times during the day. You can be sure that your text message will be seen and read within seconds. On average, it takes only 90 seconds to respond to a text message.
Simple: It’s highly simple to create SMS marketing campaigns. All you need to do is write the correct and well-targeted text, insert a relevant link and send it out to your customers. It reaches them instantly. Easy as that!
Personal: If your customers have subscribed to getting texts from you, means they are actually interested in your business as text messaging is quite a personal way of contact. This means that you should make sure your texts are relevant to your customers. For better results, personalize the messages by including the names of your customers in them.
As you can see, text messaging is one of the best marketing strategies out there and it’s becoming more and more popular among businesses. Don’t miss the chance of acquiring new customers by using this unique, easy, fruitful and cost-effective technique.
3. Free trials
Try offering free trials to new customers to let them be assured in the quality of your service. Free trials are a great way of marketing your product as they will attract new customers and ensure good reviews and testimonials in the future. By means of a free trial, you will also be able to gain genuine feedback on your product and make further improvement if needed.
If your product or service is actually of high quality and meets the needs of a customer, you can be sure that people who use your free trials, will later turn into loyal customers.
4. Maintenance of Good Relationship with Customers
Customers are the lifeblood of your business and it’s of crucial importance to ensure good relationships with them. They are also the promoters of your business and if you happen to leave them unsatisfied, you might be losing other potential customers too. If you are on good terms with your clients, they will tell other people about your business and high-quality services and products thus indirectly contributing to your company growth.
Make sure you have proper customer care services and that your support team is always available to help them out when they need it. Track and measure the satisfaction of your customers and if required, think of new strategies and procedures for improving the customer service quality. Exceed their expectations, surprise them with special offers, think of small giveaways to loyal customers, etc.
5. Getting Feedback and More Positive Reviews
As already mentioned, your current customers can bring you new customers, simply make sure they leave feedback on your services and products. One of the main ways that draws people to choose one or another company is the feedback of its previous customers.
The higher the number of positive customer reviews on your product or service, the higher the probability that they’ll choose you over a competitor. Here are a few tips on how to get more feedback from your customers:
Create different spaces for your customers to leave you reviews or rate your company Yelp, Facebook, Google, etc.).
Create incentives - e.g., offer a gift to customers who will leave a review about the service or product they use.
Catch the right moment to ask for a review. The best times to ask for feedback from customers can be after they have a positive experience with you (repurchasing or reordering, tagging your brand in a post on social media, reaching success due to your product, referring another customer to your product, etc.).
Don’t forget to respond to the review of every customer!
Promote your business using these strategies wisely, form a loyal customer base, gain brand recognition and enjoy the quick revenue rise. Keep your product quality and standards high!