The travel industry, which is a part of the hospitality industry, is highly concentrated on providing high-quality service, so it is a very customer-centered business. SMS services have become an important marketing channel for service industries like travel and hotel companies. In this blog post, we’ll introduce you to 6 crucial SMS alerts for travel agencies that you need to use:
SMS marketing is a great channel to promote discounts or special offers. You can use SMS services to advertise seasonal hot tours. Use this platform to send bulk messages to your subscribers informing them about the hot tours for the upcoming season. Offer them special deals and trips. Mass text messaging also gives you the ability of segmentation, which is especially useful for targeted advertisements. You get to segment people based on their age and gender, as well as their previous trips if available. If you have available information on the trips people have booked with you, you can advertise tours that are not generalized. For example, family tours, solo trips, romantic trips, passive or active holidays, etc.
2. Boarding Confirmations and Reminders
The arrangement and planning can be a very stressful process for the customers. That’s why people usually start the booking process weeks and months ahead. SMS texting for travelers is especially useful because it gets them rid of a lot of stress. Once the customer makes a booking, he/she can instantly get a confirmation message directly to their phone. It’s much easier than getting an email confirmation because that email will get lost the next day.
Also, since the bookings are usually made weeks in advance, people can simply forget the exact dates they have booked. This also creates a lot of stress. So the idea is to use SMS marketing for booking reminders. You can send a message 2 weeks before the trip to remind about the upcoming trips. Such reminder notifications can be resent a week prior to the trip and even 2-3 day before the date. There’s no way such reminders can annoy customers; conversely, your customers will be extra happy for the high-level service. Most importantly, you can always give subscribers an option to choose on when they want to get a reminder message.
3. Tour Details
Ensuring good customer experience is a must for any service-related business. SMS service for travel agencies is extremely important for this reason: it will help you enhance customer service and experience. Along with the booking confirmation messages, you can also send the trip details. For example, consider sending the place and time of the departure, the city or cities to be visited, specific dates, etc.
You can also use text messaging to send out the boarding passes and mobile tickets that are ready to be redeemed in a variety of ways and can be stored in the Wallet app. This is a more convenient way than looking for tickets and boarding passed in the pockets or bags for the check-in at the airport. Having all of that information on the mobile phone will save the customers a lot of time and they will be very grateful for your service.
4. Travel Updates
Sometimes, not everything goes smoothly as planned. It can create a lot of irritation, especially, when you find out about the change at the last minute. SMS service for travel agencies is a valuable communication channel to deliver superior service and experience to customers. If there are any travel delays or last-minute service interruptions, it’s always best to let the customers know beforehand. You can use SMS texting for travelers to let them know about any issues or last minute changes.
SMS services can also be used to update travelers about the weather conditions for the dates they are visiting the city. Drop an instant message to your customers with a weather update, send them a list of the must-see places to visit, along with top-rated restaurants and local cafes, and include their hotel or apartment locations via a map services. Include all the useful information that customers will appreciate. Such services are, of course, non-mandatory; however, they will make your customers feel special and valued, and make them return to your travel agency again and again.
5. Personalized Promotions
SMS marketing is a powerful platform for advertising personalized promotions and enhances customer loyalty via a personalized approach. Research shows that mass texting service has a high engagement rate. The click-through rate (CTR) in messages is 10 times higher than in emails. So SMS service for travel agencies can be utilized to improve the engagement via special promotional messages. For example, you can create a special promo code or coupon and send it to your subscribers. It’s important to show them that you value their trust. Offer them an exclusive discount code or other promotional code that is viable only for them. During the peak seasons, you can send them a special coupon code for a super hot tour that is available for a limited time only.
A personalized approach is the most effective way to win your customers’ loyalty and improve retention. Retention marketing is crucial for the existence of your company. Here are some statistics that prove this statement: it costs 5% more to acquire a new customer than it does to keep a current one; it costs 16 times more to bring a new customer up to the same level as a current one; 82% of companies agree that retention is cheaper to execute than acquisition; a two percent increase in customer retention can lower costs by as much as 10%.
Following the stats on the importance of customer retention, needless to say, that a feedback collection also contributes to customer loyalty and retention. You can use SMS texting for travelers to collect feedback and find out how satisfied your subscribers are with your services. You need to listen to your customers and find out what they like and dislike. This will give you a lot of room for improvement, as well as you’ll find the strengths of your business upon which you’ll be able to build your competitive advantage.
Consider creating an SMS survey and send it out to your customers, asking them to fill it in. Show them that you care about their opinion and you want to improve to deliver them even more value and satisfaction. Honest feedback reveals what people care about and what expectations they have. You can use the insights from feedbacks to adjust your SMS marketing approaches. SMS marketing is a powerful tool for travel agencies, and if used wisely, it will improve your business in numerous ways. Try out a free demo of SMS marketing service with Texteldy now!