“We hurt without moving. We poison without touching. We bear the truth and the lies. We are not to be judged by our size. What are we?”
You already know the answer to this one, either because the riddle is old or because the title of the article kind of gave it away. But it is true that words have immense power, especially when it comes to marketing, as they can encourage potential buyers to take action. Unfortunately, they can also be counter-productive, as customers might be annoyed by your poor choice of words.
Since SMS marketing relies strongly on the use of powerful words to persuade clients to purchase products or services, we will provide you with 9 words that should be included in your SMS marketing campaign, as well as some other tips on how to fully utilize them.
Sale can be quite motivational, as it is most commonly associated with a good deal. It has been around for a long time and it is still widely used, so if it isn’t broken, don't fix it.
Now is a great word if you wish to inspire a sense of urgency. It is commonly used in call to actions as well, e.g. “Subscribe now” or “Shop now.” It has also been around for a long time, it is effective and only three letters long, making it perfect for SMS promotions.
New is also great for SMS marketing due to its length, but as a word it can create a sense of intrigue. It is primarily used as an attention grabber, and it can excite the readers, as it lets them know that they will probably be introduced to the newest gadget, offer or product.
An amazing word for creating both a call to action and sense of urgency at the same time. The only problem is that people tend to overuse it. They display it in a large font, as they are aware of its potency, but as soon as the customer comes closer, they notice that the discount is barely 5%. This insults the customer’s intelligence and it is very likely to ruin your reputation. In other words, use this word only as an envoy of a significant discount.
It is good to create interest by telling people which products are currently popular, as it can boost sales even further. “Best seller” is the perfect choice for conveying this message to your SMS recipients.
If your product performs well, and receives positive reviews, it would be a good idea to ride that wave using the words “Best seller” in your text message marketing. It tells people that the product is dependable, and definitely a worthy purchase.
Be the First
To ensure higher sales rates right from the get-go, you can start text message marketing with the phrase “Be the first.” It tells the customers that they have exclusive access to something, and it gives them a sneak peak at the new product. Moreover, it is great if you actually have a price for someone who is indeed the first to buy or to pre-order something.
Sometimes customers do not focus on the features and benefits of the product, sometimes the only thing they prioritize is value, and they want to achieve that objective. The video game industry makes great use of this word, as it can effectively sell features people do not commonly buy, simply by putting them in a bundle with a “best value” banner.
It is also good to use it for making instant profit by acquiring long-term subscriptions. Usually paid subscriptions give the best value deals to those who want to buy the services for the next 12 or 24 months.
Your customers can easily forget about your products or services, or about the upcoming sales event etc. So, to ensure better outcomes of your incentives, send a reminder, using the word “remember”.
Lastly, shoppers love it when you go the extra mile and show that you notice them. In other words, including their name as a part of your message can make for a more impactful call to action or notification in general. Also you can add the word “your” to make your texts more personal. People also pay more attention when their name is mentioned in the text.
Tips for Your SMS Marketing Campaign
Here are some free text marketing tips to give you a better idea of how to use the words we have mentioned so far.
Tell your audience who you are
Do not assume the recipient will immediately know who you are, always start the message by introducing yourself.
Don’t cram the message with unnecessary details
A single SMS has a limited character capacity, 160 to be precise, so do not waste your available space with unnecessary details, make sure the message is on point and that it covers everything it needs to cover.
Have a strong call to action
Tell the customers exactly what they need to do, and use the words provided above to help reinforce this call to action.
Use an attention grabber
As mentioned, by using words like “new” or “now”, as well as the name of the recipient, you can ensure that the text message you send is read in its entirety.
Create a sense of urgency
Lastly, to ensure a quick response, as well as the desired course of action, do not allow users to overthink their decision. Create a sense of urgency, by using the words we discussed previously. It will yield a faster response.
These were some of the free text marketing tips you can use in your text message marketing campaign. SMS promotions are still one of the most powerful approaches to marketing, as they guarantee the recipient will be notified about your offer. Your choice of words is still important though, so make sure you fully utilize the list provided in this article.