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May 29, 2018

B2B SMS Marketing: Still Wonder How Effective It is?

In today’s overly saturated market, it’s hard for businesses to get ahead of their competition unless they have well-developed marketing campaigns. That is why more and more business owners are opting for SMS marketing – it’s fast, it’s cheap, and, more importantly – it gives great results.

It’s clear why SMS marketing campaigns are a great choice for B2C companies – these businesses sell their products and services directly to their consumers.

On the other hand, when it comes to B2B businesses, where products and services are being sold to other companies instead of to consumers directly, many business owners wonder whether mass text messaging can be effective enough for this kind of business.

That is why we have created this post, where we will be talking about some basics of SMS B2B marketing, as well as the steps every B2B business owner needs to take to make the most of their SMS marketing campaign.


Why SMS marketing is a great choice for B2B companies

Although there are no customers involved in a direct way with B2B, the businesses you are selling to can be viewed as customers nevertheless, as you are still interacting with people and trying to get them to buy what your company has to offer.

That is why, as a business owner, you need to have a marketing campaign which would send a clear message to them that your products or services are just what they need.

While there is a wide variety of options when it comes to designing your marketing campaign, SMS marketing, which involves sending business SMS, is proven to be the best one. The open rate of this kind of message is around 98 percent within a few seconds after a message has been received.

Moreover, sending business SMS helps you establish strong and more personal business relationships, and it doesn’t involve spending a fortune.

Unfortunately, some business owners still don’t see the potential of SMS B2B marketing, as they believe this kind of marketing technique is designed only for customer-oriented businesses. However, they couldn’t be further from the truth!

No matter whether a person is a customer or in charge of a business – they all use mobile phones and SMS daily (to be more precise – 97 percent of people who own a cell phone use SMS no less than once a day, according to various research). So, if you really want to reach out to someone, what better way to do it than send an SMS?

SMS still remains the most widespread communication tool, since it is cheap and easy to use. All mobile phones have an SMS feature already built-in and there is no need for any configurations, installations, or an internet connection.  

If you send an email to company executives, you will have to worry about when (and if) they are going to see it. On the other hand, if you send a business SMS, it’ almost impossible for people not to see it and read it.

SMS is an irreplaceable communication tool for sending reminders, announcements, news, alerts, greeting cards, discount coupons, and all kinds of offers. That is why SMS B2B marketing is undoubtedly the most effective way for establishing long-term and lucrative relationships with your business partners.




How to get the best of your SMS marketing campaigns

No matter how effective it might be, you can’t get positive outcomes unless you know how to use SMS marketing and how to carefully design your marketing campaign. Fortunately, there are some easy tips that you can use to quickly get your desired results.


  • Send messages during working hours

The most important thing is to know exactly when you should send business SMS. If you send messages during the working hours of your targeted company, the chances that people will read them are significantly higher. It is best to send an SMS between 11 and 1 PM on work days, and you should by any means avoid sending them during weekends, as people might find it quite intrusive and rude.


  • Make sure that the recipients know who is sending the message

You need to make sure that anyone who receives your SMS knows who it is from before even opening it.


  • Emphasize your keywords

You should use all capital letters when you want to put an accent on something. For instance, if you are informing the target company about some discounts, you should write words such as “discount” or “special offer” in capital letters so that people can really concentrate on the content of your message.


  • Make your content exclusive

People who receive your messages need to feel special in some way. So, it’s always a great idea to come up with some personalized content that will include more information about your offer than is already available on your company’s website. 


In addition, don’t forget to put the URL of your website at the end of your message.


As you can see, SMS marketing can be a great option for B2B businesses as well. If you follow our tips, you simply can’t go wrong with it and you will quickly see great results!