SMS Marketing is becoming one of the most effective ways for retailers to engage customers and significantly increase their sales and ROI. While email marketing is still widely used for attracting target customers and engaging them in a brand, SMS services are becoming more and more popular, as 98% of all text messages are read within five minutes.
This is exactly why you should start harnessing the power of mobile texting for your retail store, so take a look at some very effective tips and tricks that you can use in order to properly utilize SMSes and deliver outstanding customer experiences that will certainly skyrocket your sales.
Inform Your Customers about Discounts and Sales
This is undoubtedly one of the most common uses of business text messaging for retail stores. That’s because informing your customers about your discounts and sales is one of the most effective uses of SMS services for business, and it is one of the primary reasons why more and more retailers are starting to utilize them.
How are your customers going to know about your discounts and upcoming sales if you don’t actually let them know? Of course, you can develop various marketing strategies, including social media marketing, as people spend quite a lot of their time on numerous social media networks.
However, business text messaging can help you spread the word about all of your discounts and sales quite a lot faster. More importantly, you can reach your target customers while they are on-the-go that way, which will certainly make a lot of them want to swing by your retail store and check out what you have to offer. There’s rarely a person who leaves their home without their phone, so you should definitely use that to your advantage.
Send Out Voucher Codes
Apart from spreading the word about your sales, you can also send out voucher codes that your customers can use to get discounts. Sending out such text messages will instantly grab the attention of your customers and you will manage to drive a lot more of them to your store.
It is much more convenient for your customers to receive voucher codes via SMS, especially when they are out and about in search for their desired products, and simply show the codes at the point of sale than to print them off your website, for instance, or even cut them out of various magazines.
Using text messaging to send out voucher codes for your products will inspire customer loyalty, as you will make people will like you are providing them with something really valuable that not everyone has access to. You can be sure that they will run to your store to get their hands on your great offer before it expires.
Share Information about New Products
Yet another one of very effective mobile marketing tricks for retail stores is to send out messages about the new products you have on offer. Not only will that help you raise the awareness of your brand and attract a lot more customers, ultimately increasing your sales, but it will also help you inspire customer loyalty since you will be providing them with exclusive information.
What’s more, you will inspire loyalty in those customers who have been to your store at some point and left disappointed because you did not have some products that you now do. If you let them know about your new line of products that includes something that they are actually looking for, you can be sure that they will come back to your store, not only because you have what they need, but also because you will show that you care about satisfying their needs.
Apart from sharing information about your new products, you can use SMS services for business to let your customers know whenever your particular products are back in stock. Of course, you should also apply this strategy on your website, as well as on your social media profiles, but using business texting is definitely more effective since your customers will be instantly updated, as opposed to having to constantly check your website or social media for new announcements.
Include Relevant Links in Your Text Messages
It goes without saying that you can still manage to achieve your goals if you send out text messages without any links for the recipients to follow. If you write a compelling SMS copy and entice your customers to take action, there is no reason why your SMS strategy will not work.
However, by including relevant links in your text messages, whether they lead to your website’s landing page or your social media profile, for instance, you will pull in a lot more traffic that can generate more quality leads. This is due to the fact that the average click-through rate for links in text messages is 19%, while the average click-through rate for links in emails is 3.2%.
Therefore, make sure you don’t send out text messages without including relevant links, as they will definitely help you attract more leads that you can effectively convert into customers, thus increase your sales and generate more revenue.
Utilizing text messaging is definitely one of the best steps that you can take towards promoting your brand and driving more customers to your door. You can reach out to a large number of customers in just a matter of seconds and, therefore, save quite a lot of time, not to mention money.
If you want to start utilizing sms marketing for your retail store, Textedly is here to make it all possible and to make sure that your every effort pays off in the long run. Take our SMS texting platform for a test drive and explore all the possibilities and benefits it has to offer.