So let’s admit - with the increasing amount of marketing noise, it’s becoming more and more difficult to grab your audience’s attention and make your brand memorable for them. Of course, you can invest some significant resources into your marketing strategy. But a top website, Social Media campaigns, billboard advertising and other forms of digital and traditional marketing are doomed to failure, if you don’t manage to create a buzz that stands out from the rest of noise and communicates your marketing messages to your customers.
Having the four Ps of marketing (product, place, price and promotion) in mind, you should not only offer a product or service of outstanding quality, but also find the right channels to market your brand and create a connection with your customers.
It’s hard to believe, but in the world full of incredibly advanced information technology, the good old SMS marketing remains a powerful means for businesses looking to build an engaged customer community. You ask why? Well, the answer is simple.
Given the fact that the vast majority of people have their phones with them or at least within reach almost all of the time, and mobile makes about 65% of the total digital media consumption, SMS is the most immediate way to get your messages far and wide. Since it is standard to all mobile phones, virtually anyone with the most basic phone or the latest smartphone can send and receive SMS. This is the reason that text marketing campaigns perform more than 7 times better than emails.
So there are virtually no limitations in what you can achieve with these marketing channel. The only limit to how you can use SMS messaging to build brand awareness, win over new clients and improve customer loyalty is your creativity and imagination.
In order to help you get your business ahead of the pack, we have come up with some simple and creative ideas of how you can use text marketing for best results.
Send weekly news and tips
If you’re looking to grow and scale your business, educating potential customers should be an integral part of your marketing strategy. Providing valuable content to your audience allows you to educate them about the key benefits of your product, deliver customer success, build a deeper level of engagement, and establish your brand as an authority. Yo can do all of this with text marketing, sending links to insightful tips and news related to the products or services you provide. For example, if you’re selling make-up products, you can send something like “10 tips for a perfect makeup from professional make-up artists. Click the link”. And the link can direct the customers to your own blog or any other article you find interesting.
Who wouldn’t love to receive a message on their phone and find out that they’ve just got a discount code out of the blue? Just like you, your customers also like to get special access to a bargain, especially during the holiday period when they spend a fortune on gifts and pastime. SMS marketing is the best way to relieve the financial stress and make your customers happy. If you run flash sales which haven’t yet been announced in any other platform, you can use the chance to send an early bird notification to your clients, to direct a good deal of traffic to your store or your website.
Run Text to Win contests
Text Message sweepstakes are becoming more and more popular in Mobile Marketing industry. Customers just need to text in a custom keyword to your short code to be entered in a contest to win a prize. The reward can be anything, from a pack of chocolate to a free trip abroad. What really matters is to increase the genuine engagement with your target audience and build a large contact list of new customers. Text to win contests are great because they are easy to enter, and people can participate from virtually anywhere by just sending a text message.
Reward customer loyalty
Customers like to feel that their loyalty is appreciated by your business. You can use text message marketing to thank them for their loyalty, offering special deals, discounts, coupons or other valuable rewards. For example, if you’re a restaurant, you can offer them a free pizza, and if you run a beauty salon, providing discounted services to your best clients will be a great idea. Showing that you truly care about your customers will help you strengthen your connection with them and reinforce brand loyalty.
Send order and delivery status notifications
With delivery companies becoming more and more tech-savvy, the expectations of customers also rise to new levels. They want to be able to track the delivery process of their orders and stay updated about any possible delays. Text messaging is a great way to handle this task. Being the most immediate marketing channel, it relays information quickly, no matter where the customer is and get them rest assured the their orders will arrive nice and on time.
As you see, running interesting, high-yield SMS messaging campaigns is not as difficult as it seems at first sight. It all just depends on your creativity and the ability to catch the right moment to reach your customers with timely and relevant initiatives.