Conveying the right message to the right audience is one of the main aims and at the same time, one of the biggest challenges of marketing. As a business owner or a marketer you want your product or service to reach the right people in order to be sure that your marketing investment will bring you tangible results in the form of loyal customers. Trying to reach everyone won’t take you too far. This is why you should research and study your audience carefully so as to know who needs your product or service or whose interest you could possibly trigger. This way you’ll be able to break a large market into smaller segments and focus on a specific group of customers.
The correct target marketing will enable you to attract the right audience and form a solid customer base interested in your service or products. However, it’s a long process and requires to be carried out carefully and with the consideration of many minute details. Besides, you can’t just implement any marketing strategy because such things as your business needs and demands as well as your budget will have a huge impact on your decision too. The thing to remember is that even businesses functioning on tight budgets can afford to gain brand recognition and increase their sales - there are great marketing solutions for everyone.
There are a number of different marketing tools that can help your product or service catch the attention of potential customers. But which one of them can be the best fit for your business? How to choose the right marketing tool that will actually be effective? In order to help you find the answers to the above questions, we have made a list of the most effective marketing top strategies which can help your business fulfill its goal of reaching the right customers. It goes without saying that every business has various demands, not to speak of the budget differences, however, you can sure find useful marketing tips and strategies in the list below.
1. Market Research
Apparently, the first thing you should start with is doing effective market research in order to gather information about the needs and preferences of consumers. This will help you improve your existing service or even be a step ahead of your competitors. The information gathered as a result of a thorough market research will help you make a better business decision. Here are a few reasons proving the importance of market research:
You will determine your target audience and get the answers to some of the following questions: Who will buy your product? Who are your ideal customers? How often will they purchase your product? What features do they want to see in your product or service? It’s like formulating the whole full profile of your ideal customer.
Through market research you will also acquire knowledge about your competitors and their experience. This will help you think of ways of attracting your customers by making a better offer than your competitors. Learning about their experience and their weaknesses will enable you to have a better image in mind as to how you will advertise and promote your product or service. You can also target dissatisfied customers by finding out the reasons behind their complaints through reading the reviews they left about your competitors’ products.
Market research will also help you identify the ways and places you should have your advertisements done. E.g., if your study finds out that most of your customers use social media, you can place ads on these sites. Or if you know the physical places where your customers spend a lot of time, you can make flyers and posters and advertise your product in these places.
Market research should be an ongoing process and you should do it regularly. It will help you ensure that you are still meeting the needs and requirements of your customers.
2. Audience Segmentation
An inseparable component of a well-targeted marketing is the segmentation of your audience. As already mentioned before, you can’t just focus on reaching everyone around you or in your audience. You should be able to group your potential customers according to different criteria so as to improve the communication with them and have a better reach.
The main criteria that are taken into consideration when doing target marketing are as follows:
Demographics: Age, gender, education, marital status, race, religion, etc.
Psychographics: Values, interests, beliefs, personality, etc.
Geography: Location, neighbourhood, city, region, country, etc.
With the help of audience segmentation, you will be able to do the following more effectively:
Determine your distinct targets
Meet certain specific prospect needs that will bring conversions
Build relationships and enhance loyalty by means of making good connections in the buyer’s journey
Accelerate the sales cycle
Set clear goals for the segmentation of your audience and review your business’ goals in order to ensure alignment and effective results later.
3. Contact List Creation
It’s no news that SMS marketing has become the latest trend among businesses - it’s one of the most affordable and effective ways of reaching your customers and being sure that they actually have read or seen your offer. Apparently, you need to have a contact list with the details of your customers in order to carry out your SMS marketing campaigns. Make sure to have the consent of your customers before sending them text messages or using their personal details.
Besides, contact list is also the key to email marketing campaigns. It can come in handy for many different cases when you need to contact a customer on a certain issue. Boost your business, increase the number of your customers and gain high brand recognition by using orderly and well-created contact lists. Choose the right tools for creating correctly formed and manageable contact lists.
4. Smart Social Media
Never underestimate the power of social media when thinking of ways to reach your customers. Pretty much everyone now uses social media (Facebook, Twitter, Instagram, etc.) and you can use it to your benefit with the right content. Having a social media presence will help you build a loyal customer base and make the communication between you and your customers much easier. It’s also a platform where you can enable your customers leave reviews about your product or service and make improvements based on that. The higher the number of positive reviews, the higher the probability that more customers will express interest in your business. This is also one of the building blocks of brand trust and recognition. As easy as it sounds, your social media content should be carefully written, created and studied in order to resonate with your audience and interest them.
Here are a few tips for creating quality content for social media:
Sharing positive statistics and news.
Sharing the so-called user-generated content such as guest posts, images, videos, online reviews, etc.
Standing up for social causes - people like to share such posts - show them that you care!
Keeping an eye on the aesthetic side of your content.
Answering the comments of your customers and interacting with them.
Creating polls and engaging your audience.
Retain your customers and build a strong trust toward you by making the most of your social media presence.
5. One-On-One Marketing with Bulk Text Messaging
As already mentioned, SMS marketing is one of the most effective and fruitful ways to reach your customers. It’s cheap which means that you can use it even with a tight budget and it surely brings tangible results. It’s no news that text messaging is quite a personal contact with your customers and if theu have let you send them messages, it means they are actually interested in your product and service.
SMS marketing has an open rate of about 98% which means that your messages will not go unnoticed. All it takes you is to create a short and engaging text with a clear call to action and what’s more important, something that is relevant to your customer. Keep the messages personalized, insert a link that directs the customer to your website and make interesting and mutually beneficial offers - disocunts, gifts, freebies, holiday-time offers, etc. People will surely get back to you if your messages are in the scope of their interests and if your products are of high quality. Simple as that!
Make sure that your business is highly customer-oriented because it’s the key incentive for the development of your business and it’s one of the main values of the modern world!