Text messaging is revolutionizing the traditional marketing world. The response rate to text marketing messages has been huge during 2017 and 2018. Text message marketing has become a pretty powerful and effective marketing channel.
There are several important tips to remember when creating an effective SMS campaign. Firstly, make sure that your content is relevant and not boring at all. You want to increase the engagement, rather than annoy your subscribers with a bunch of meaningless texts. Also, make your content personalized. You can create different target groups specifically for your text marketing. A personalized approach will ensure a more interactive audience and better involvement with your audience. To be more effective, you need to keep a two-way interaction with your subscribers. Ask them what they want and find out their preferences.
The infographic below demonstrates the most effective marketing tactics. By implementing these techniques, your SMS marketing efforts will have a bigger reach and better response rate.