Mobile marketing has great influence in the sporting industry. Major sporting events, both local and international, attract fans, investors, and bettors alike. For instance, the 2012 London Olympics was a game-changer for the sporting industry after mobile advertising grew by 50%, due to strategic opt-in updates on the events. With the right text messaging service, betting companies as well as sports broadcast media companies can drive traction to their businesses through SMS and MMS messages. Here is how you can make the most out of mobile marketing for the sports industry.