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SMS Marketing: The Next Big Trend of Mobile Marketing in 2018

Nov 18, 2018

The world of marketing is continuously changing to adapt to the modern world tastes. Companies must keep developing their strategies in order to stay up-to-date and competitive. Text messages have been a part of companies' marketing strategies for many years. There are currently many misconceptions regarding SMS marketing platforms, however, it’s important to note that SMS marketing is more effective than ever. SMS marketing is still a powerful communication channel in the marketing mix of companies.

It was predicted that 23.5 million people would respond to business text messages in 2017. And indeed, text marketing had significant results in 2017 as more companies started using this marketing channel. The year 2018 has been full of even more advancements in the SMS marketing platform as of now. Getting customers to subscribe to your text message services will create more opportunities for your marketing success. In this post, we will reveal the 6 reasons that made SMS marketing trendy in 2018.

Global SMS Users

There are over 5 billion people worldwide that own a mobile phone. This huge amount of mobile users sets the rules for mobile marketing trends. All the people owning a phone can receive text messages. Imagine what a powerful communication channel SMS is for businesses. This fact is strengthened given the 98% open-rate of text messages.

The generation after Millenials born from the mid-1990s to the early 2000s, known as Generation Z, is the growing trend-setter in the retail industry. They make up about 25% of the US population. Consider the following facts about Gen Z found in a research with the Kellogg School of Management:


  • Gen Z spend about 4 hours a day on their phones

  • About 50% use texting while shopping in a store

  • 54% are open to use a mobile wallet to pay in store

Given these stats, Gen Z will be the game-changer in the shopping trend. They hold $44 billion purchasing power as of now. Text marketing is definitely going to be the main marketing channel for this generation considering the huge role mobiles play in their lives.

Business SMS Users

The number of business SMS users is growing as more and more companies realize the importance of incorporating text messaging into their marketing. Given that people carry their mobile devices with them 24/7, it’s obvious that text messages have a higher probability of reaching the intended receiver. Sending bulk messages, for example, is a time and cost efficient way of engaging with customers and motivate them to take actions.


Content Personalization

Consumers always want to feel special. That’s why personalization matters so much. In order to gain their interest, you must make sure that you place a special value on them. Using sophisticated words to communicate and reaching your subscribers more personally, will help to achieve a 1:1 relationship with them. Create content that is unique and creative, and make sure that it’s consistent.

SMS mass texting service can be automated, but still stay personalized. Delivering the right message to the right user at the right time is all that matters. For example, when the customer subscribes to your message service, your automated system will send them a thank you message. This is just a simple example of both an automated and personalized SMS marketing. Texting platform creates a key touchpoint between brands and consumers.

Trustworthy and Transparent

Building a brand image that is trustworthy and transparent is what will get your business a long-term success. In 2018, the main aim of business SMSes is to send genuine marketing messages that would win the trust of the customers. According to a report published by Nielsen, there’s a lack of trust in the marketing messages of companies. This is true for almost all the marketing efforts of businesses, be it a simple product promotion or an attempt to support or offer charitable events. In fact, only direct recommendations from people that your potential subscribers know enjoy a high level of trust.

With this in mind, many businesses use SMS channel to promote such recommendations. By creating a special incentive scheme, companies motivate their customers to recommend their product/service to people they know and get special promotions and rewards. A technique often used by SMS marketing is to send a message to the subscriber and link it to a reward, once the message is resent to a specific number of friends. This also increases the word-of-mouth around your business.

Customer Support Throughout the Buyer’s Journey

The customer journey is the most important step to maintain and manage the relationship with the customer. No other marketing platform can offer the luxury of maintaining the customer throughout the buyer journey in real-time. Text marketing takes the buyer journey experience to the next level. Most of the marketing platforms need time to come up with a nice campaign to attract customers. SMS, on the other hand, can be sent immediately and show-up at your subscribers’ phone screens exactly when you want them to show.

Consistent Strategy

Using messaging services can be either a separate strategy or it can be integrated into the existing marketing strategy of your business. In either case, SMS marketing must have a specific strategy. Also, make sure to stregthen your SMS platform with powerful features that will make your text marketing strategy even more competitive. You won’t be able to achieve the outcomes without setting objectives and reaching them. Having a well-defined and documented strategy will also help to undergo any unexpected changes and reduce risk level.


In 2018, the texting platform has grown to be one of the major mobile marketing trends. SMS mass texting service is currently used by many businesses given the huge global usage and engagement levels. To stay competitive in the future, you can’t ignore the effectiveness of this marketing channel. By 2020, 48.7 million consumers will subscribe to receive business messages. So make sure to start using text marketing for your business today.