It is already a well-known fact that practically everyone nowadays owns a cell phone. To be more precise, according to a survey conducted by the Pew Research Center, around 95 percent of US citizens, both young and old and both men and women, use a cell phone on a regular basis.
Due to this fact, it has become clear how these devices can be beneficial for achieving your marketing goals in terms of acquiring new leads, retaining your already existing customers, and increasing both online and in-store sales to a great extent.
Regardless of the size of your business and the industry it falls under, it is highly likely that you are facing some challenges in terms of staying ahead of the severe competition. Luckily, with cell phones, all marketers are provided with an effective and affordable solution that is guaranteed to help them reach their long-term objectives.
So, if you are wondering how to make the best of your marketing efforts, we will provide you with some insightful ways to increase sales with cell phones.
Grab your clients’ attention with SMS marketing
In one of their articles, VentureBeat points out how the open rate for promotional cell phone text messages is almost 100 percent. This indicates that practically everyone takes a look at the messages they receive, even those from companies. Click through rates and conversions are also noticeably higher via SMS than the usual email open rates, by as much as 30 percent.
These numbers show an enormous chance for companies to utilize SMS in their sales and marketing campaigns. Utilizing SMS services for companies such as the ones provided by Textedly can enable you to more than double your reach, increase your sales, and acquire more leads very quickly.
What is more, you can use text messages in a number of creative ways. For example, you can remind your customers of a sale event happening in-store next weekend, or you can create a text message-based reward program for your online store to increase client loyalty.
In order to avoid such unfortunate scenarios, you are advised to use SMS only in situations when you have something of value that you want to share with your clients.may find it too intrusive which will lead them to feel annoyed by that and eventually even stop using your services.
Social media marketing
Mobile platforms nowadays offer their users a wide array of social media applications, some of which are exclusive to smartphones, such as Instagram, for instance. Instagram is an amazing application that can have many great uses in marketing.
By using this social media platform, people can connect with their favorite brands and get a glimpse of what happens behind the scenes as you can share videos and pictures from special events, inform people about your latest promotions, discounts, advancements, and so on – the options are practically endless.
Social media sites are great for boosting both your online sales and for attracting more visitors to your in-store locations, since you can advertise your latest products and services and offer special discounts for people who support you on social networks by sharing your content, for example.
For some businesses, and particularly those that offer crafting services or products, social networks like Instagram are all they need to drive their sales.
Offer digital loyalty cards
Convenience is a key element when it comes to your customers’ purchasing decisions, so you are advised to make using your services as easy as possible, and digital cards are a great way to do that. Clients can use these digital cards to pay for your services or products by submitting secured payments with their smartphones without ever having to open their wallets.
Many large and successful businesses have already started using this digital payment system. Companies such as Starbucks and ExxonMobil are already doing everything they can to make their customer experience as great as possible and to provide them with the much-needed convenience.
You can offer your clients special reward cards that they can add to their digital wallets. Switching from physical store cards to digital ones that can be stored in your phone wallet is guaranteed to enable a more pleasurable customer experience as well as to boost conversions to a significant extent.
Design mobile coupons
Another great way to increase sales with cell phones except for the aforementioned SMS marketing is to offer special mobile coupons for your customers. According to Neil Patel, more than 80 percent of consumers claim that coupons affect their purchasing decisions.
That is why creating mobile coupons with scannable barcodes is a guaranteed way to attract more customers and increase your online and in-store sales. While traditional printable coupons are still widely used, they can never be as convenient as mobile coupons.
All your customers need to do is show you their coupon on their mobile device and they will have an opportunity to purchase your products or services at lower prices instantly.
To sum up, cell phones offer a wide range of possibilities for anyone looking to increase their in-store and online sales. No matter whether you will opt for SMS marketing, mobile coupons, digital loyalty cards, or social media marketing – all of these techniques will help you increase your profits more effectively than ever before.