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Nov 28, 2019
6 MIN READ

The Popularity of Black Friday Promotions 

Marking the beginning of the Christmas season shopping, Black Friday is getting bigger than ever. According to Adobe Analytics data, last year’s Black Friday sales have exceeded the sales volume of the year prior by a whopping 23.6%. With companies trying to get a piece of the huge pie which generates billions, there are all sorts of promotion tricks and tools to attract customers and leverage sales. You can see discount and special bundle deals at every corner, while social media platforms are being bombarded with all kinds of sponsored and paid promotions, and people’s inboxes get loaded with drip campaign emails. And it all makes sense. After all, this is a golden opportunity for your business to hit the jackpot.

Jessie Chantel
Nov 28, 2019
4 MIN READ

The Popularity of Black Friday Promotions 

Marking the beginning of the Christmas season shopping, Black Friday is getting bigger than ever. According to Adobe Analytics data, last year’s Black Friday sales have exceeded the sales volume of the year prior by a whopping 23.6%. With companies trying to get a piece of the huge pie which generates billions, there are all sorts of promotion tricks and tools to attract customers and leverage sales. You can see discount and special bundle deals at every corner, while social media platforms are being bombarded with all kinds of sponsored and paid promotions, and people’s inboxes get loaded with drip campaign emails. And it all makes sense. After all, this is a golden opportunity for your business to hit the jackpot.

Jessie Chantel
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Nov 27, 2019
6 MIN READ

5 Black Friday Marketing Ideas to Boost Your Sales

 

Eric Miller
Digital Marketing
Oct 9, 2018
5 MIN READ

The Most Effective Marketing Strategy to Retain Customers

Entrepreneurs are hard working people. Most of what they do, they do it to delight their customers. But why aim to achieve this if not to see them come back for more? Most companies focus on acquisition more than customer retention, even though it can cost 7x more to acquire new customers. In fact, 65% of a company’s business comes from returning customers, while 80% of a company’s future profits depend on only 20% of its existing customer base.

Jessie Chantel
Digital Marketing
Aug 13, 2018
4 MIN READ

How Much Time Do Americans Spend on Their Mobile Phones in 2018?

The US adults spend 3 hours and 23 minutes with mobile media each day according to the most recent statistics. From 2012 up to 2018, the numbers went from 88 minutes to 203 minutes. When you include total time spent on their mobile phones, it turns out that an average American spends at least 5,9 hours on their mobile phones every single day.

Eric Miller
Digital Marketing
Nov 30, 2017
5 MIN READ

Building Your 2018 Digital Marketing Strategy. Trends to Consider

Being in the Q4, you’re probably fully absorbed in your 2017 digital marketing strategy, analyzing your progress, finding what works and what doesn’t, what kind of campaigns deliver the highest ROI and what steps you should take next to keep growing your business. And it’s the best time to start planning your 2018 marketing strategy to get everything set for next year.

Jessie Chantel

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