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Sep 12, 2019
6 MIN READ

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

 

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Alessia Scott
Aug 31, 2019
6 MIN READ

Business owners understand it well enough that they should constantly develop and evolve new strategies to improve sales performance and stimulate business growth. Even the most successful businessmen continue to search for new opportunities to skyrocket their business in the industry. Therefore, be it a big or small company, anyone should take corresponding measures to scale their business to another level on the staircase of constant growth. Hence, the workable strategy of your business should definitely include these tips to go ahead.

Eric Miller
Sep 12, 2019
4 MIN READ

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

 

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Alessia Scott
Aug 31, 2019
4 MIN READ

Business owners understand it well enough that they should constantly develop and evolve new strategies to improve sales performance and stimulate business growth. Even the most successful businessmen continue to search for new opportunities to skyrocket their business in the industry. Therefore, be it a big or small company, anyone should take corresponding measures to scale their business to another level on the staircase of constant growth. Hence, the workable strategy of your business should definitely include these tips to go ahead.

Eric Miller
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Digital Marketing
Oct 9, 2018
5 MIN READ

The Most Effective Marketing Strategy to Retain Customers

Entrepreneurs are hard working people. Most of what they do, they do it to delight their customers. But why aim to achieve this if not to see them come back for more? Most companies focus on acquisition more than customer retention, even though it can cost 7x more to acquire new customers. In fact, 65% of a company’s business comes from returning customers, while 80% of a company’s future profits depend on only 20% of its existing customer base.

Jessie Chantel
Digital Marketing
Aug 13, 2018
4 MIN READ

How Much Time Do Americans Spend on Their Mobile Phones in 2018?

The US adults spend 3 hours and 23 minutes with mobile media each day according to the most recent statistics. From 2012 up to 2018, the numbers went from 88 minutes to 203 minutes. When you include total time spent on their mobile phones, it turns out that an average American spends at least 5,9 hours on their mobile phones every single day.

Eric Miller
Digital Marketing
Nov 30, 2017
5 MIN READ

Building Your 2018 Digital Marketing Strategy. Trends to Consider

Being in the Q4, you’re probably fully absorbed in your 2017 digital marketing strategy, analyzing your progress, finding what works and what doesn’t, what kind of campaigns deliver the highest ROI and what steps you should take next to keep growing your business. And it’s the best time to start planning your 2018 marketing strategy to get everything set for next year.

Jessie Chantel

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