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01. 18. 2019
6 MIN READ

The main goal of any store is to increase its revenue and get bigger sales. But not all marketers are taking accurate steps towards increasing store sales. Most are using strategies that are quite expensive and not efficient enough. For example, many companies invest heavily in customer acquisition, hoping that it will boost sales too. However, as studies show, customer acquisition is about 25 times more expensive than retention. A research done by Frederick Reichheld of Bain & Company shows that increasing customer retention rates by 5% increases profits by 25% to 95%. So why not to concentrate on strategies that drive sales along with profits? Focusing on tactics that are too pricey might have adverse effects on your business’s growth. In this article, we’ll discuss the top 5 ways of increasing store sales that will keep your profits rising too. 

Eric Miller
01. 15. 2019
6 MIN READ

Today, our daily life is more digitalized than ever and smartphones play a huge role in this. The rise of smartphones has transformed our lives in many ways. Businesses too have undergone many changes in order to adapt to the new digitalized mode of life. Mobile marketing has become increasingly important for the hospitality industry, and more specifically the hotel sector. Mobile marketing for the hotel sector represents a huge potential for growth and engagement.

Alessia Scott
01. 18. 2019
4 MIN READ

The main goal of any store is to increase its revenue and get bigger sales. But not all marketers are taking accurate steps towards increasing store sales. Most are using strategies that are quite expensive and not efficient enough. For example, many companies invest heavily in customer acquisition, hoping that it will boost sales too. However, as studies show, customer acquisition is about 25 times more expensive than retention. A research done by Frederick Reichheld of Bain & Company shows that increasing customer retention rates by 5% increases profits by 25% to 95%. So why not to concentrate on strategies that drive sales along with profits? Focusing on tactics that are too pricey might have adverse effects on your business’s growth. In this article, we’ll discuss the top 5 ways of increasing store sales that will keep your profits rising too. 

Eric Miller
01. 15. 2019
4 MIN READ

Today, our daily life is more digitalized than ever and smartphones play a huge role in this. The rise of smartphones has transformed our lives in many ways. Businesses too have undergone many changes in order to adapt to the new digitalized mode of life. Mobile marketing has become increasingly important for the hospitality industry, and more specifically the hotel sector. Mobile marketing for the hotel sector represents a huge potential for growth and engagement.

Alessia Scott
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Holidays
03. 26. 2018
4 MIN READ

5 Innovative Ways to Use SMS Marketing for Easter Promotion

As Easter is just around the corner, that can be a great opportunity for your business to enhance its marketing and present your brand in a new light. Regardless of the industry your business falls under, these opportunities can help you attract some new customers, capture the interest of the current ones and improve your brand recognition further.

Jessie Chantel
Holidays
02. 13. 2018
5 MIN RAD

Romantic Ideas for Your Valentine's Day Marketing Plan

Thanksgiving Day, then Christmas, followed by the New Year – this part of the year boasts the celebratory spirit and it doesn’t stop there. Most businesses exhaust their advertising funds and they run out of good ideas even before February, which has the most romantic holiday.

Eric Miller
Holidays
12. 22. 2017
4 MIN READ

Heartwarming Christmas Text Messages for Your Customers

Finally it’s the time of the year we all have been waiting for to light the Christmas tree and spend some nice time around the loved ones. And if you’re running a business, it’s the perfect time to reinforce brand loyalty by sharing the holiday cheer with your customers and running a creative SMS messaging campaign.

Jessie Chantel
Holidays
12. 13. 2017
4 MIN READ

Shining Christmas Marketing Ideas to Drive Sales in 2017

A strong projection of online holiday sales are at $10.13 billion this year, so passing up an online marketing strategy would be detrimental to your company’s success. This is definitely the merriest eCommerce season in all of history, so make sure to implement our Christmas marketing ideas. Regardless if you procrastinate on your Christmas marketing strategy, you will still win a great holiday success. But, fear no more as we have quick and smart tactics to help you execute a robust and manageable holiday marketing plan.

Eric Miller
Holidays
12. 7. 2017
4 MIN READ

Great Examples of New Year Marketing Ideas to Ring This December

Is there a better time to excite your customers and promote your business than the Holiday Season?

Leaving Halloween behind, and getting ready for the New Year, people dive into the shopping frenzy, spending a fortune on extravagant gifts for friends and family. This is the period when sales increase dramatically in almost every retail industry. According to Statista, an average American spends 906 US dollars on Christmas gifts. And you can use this opportunity to start a great campaign and cash in on the festivities.

Jessie Chantel