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Jun 13, 2019
6 MIN READ

Conveying the right message to the right audience is one of the main aims and at the same time, one of the biggest challenges of marketing. As a business owner or a marketer you want your product or service to reach the right people in order to be sure that your marketing investment will bring you tangible results in the form of loyal customers. Trying to reach everyone won’t take you too far. This is why you should research and study your audience carefully so as to know who needs your product or service or whose interest you could possibly trigger. This way you’ll be able to break a large market into smaller segments and focus on a specific group of customers.

Jessie Chantel
Jun 10, 2019
6 MIN READ

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

Alessia Scott
Jun 13, 2019
4 MIN READ

Conveying the right message to the right audience is one of the main aims and at the same time, one of the biggest challenges of marketing. As a business owner or a marketer you want your product or service to reach the right people in order to be sure that your marketing investment will bring you tangible results in the form of loyal customers. Trying to reach everyone won’t take you too far. This is why you should research and study your audience carefully so as to know who needs your product or service or whose interest you could possibly trigger. This way you’ll be able to break a large market into smaller segments and focus on a specific group of customers.

Jessie Chantel
Jun 10, 2019
4 MIN READ

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

Alessia Scott
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Hospitality
Jan 15, 2019
6 MIN READ

The Hotel Mobile Marketing Guide You Need

Today, our daily life is more digitalized than ever and smartphones play a huge role in this. The rise of smartphones has transformed our lives in many ways. Businesses too have undergone many changes in order to adapt to the new digitalized mode of life. Mobile marketing has become increasingly important for the hospitality industry, and more specifically the hotel sector. Mobile marketing for the hotel sector represents a huge potential for growth and engagement.

Alessia Scott
SMS Marketing for Business Hospitality
Nov 12, 2018
6 MIN READ

How Travel Agencies Effectively Utilized SMS Marketing?

For the past decade, the traveling culture has completely transformed throughout the world. Tourism is currently one of the most fast growing industries. People travel for many reasons: to see new things, for work, or to spend a weekend somewhere else. The rise in travel agencies has been tremendous, and so is the competition in the industry. Providing the best offers and staying relevant is a serious challenge for all such companies. In order to be competitive, you need to utilize the best marketing techniques for your travel agency.

Eric Miller
Hospitality
Oct 16, 2018
5 MIN READ

What Is The Best Reachout Service For Hospitality Industry?

The hospitality industry is a huge sector that includes all service related activities, which focus on providing satisfaction and experience to its customers. Unlike a widespread opinion, hospitality industry doesn’t relate to hotels only but includes all leisurely needs that focus on customer satisfaction. Hospitality usually concentrates on services such as event planning, travel, food and beverages, tourism industry and lodging. You need to be very careful when choosing a reachout service for your hospitality business because it will be your main communication method with your customers, your most valuable asset.

Alessia Scott
Hospitality
Nov 15, 2017
5 MIN READ

Why Choose Text Messaging for Your Hotel

Being one of the world’s fastest growing industries, the travel and tourism sector has its own challenges. The rising number of market players makes it more and more difficult to compete for the attention of your audience and build brand loyalty. On the other hand, global trends have reshaped the way the companies in hospitality industry communicate with their customers. The ability to reach them on the go and keep them engaged has become vital for the success of any business where customer satisfaction and quality service are the number 1 priority.

Jessie Chantel

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