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Jun 13, 2019
6 MIN READ

Conveying the right message to the right audience is one of the main aims and at the same time, one of the biggest challenges of marketing. As a business owner or a marketer you want your product or service to reach the right people in order to be sure that your marketing investment will bring you tangible results in the form of loyal customers. Trying to reach everyone won’t take you too far. This is why you should research and study your audience carefully so as to know who needs your product or service or whose interest you could possibly trigger. This way you’ll be able to break a large market into smaller segments and focus on a specific group of customers.

Jessie Chantel
Jun 10, 2019
6 MIN READ

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

Alessia Scott
Jun 13, 2019
4 MIN READ

Conveying the right message to the right audience is one of the main aims and at the same time, one of the biggest challenges of marketing. As a business owner or a marketer you want your product or service to reach the right people in order to be sure that your marketing investment will bring you tangible results in the form of loyal customers. Trying to reach everyone won’t take you too far. This is why you should research and study your audience carefully so as to know who needs your product or service or whose interest you could possibly trigger. This way you’ll be able to break a large market into smaller segments and focus on a specific group of customers.

Jessie Chantel
Jun 10, 2019
4 MIN READ

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

Alessia Scott
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MMS Marketing for Business
Sep 30, 2018
4 MIN READ

MMS vs SMS: When To Use SMS And MMS For Marketing Purposes

There is no point in having a great product or service if no one knows about it, which is why marketing is such an important tool for any business. Recognizing the importance of advertising is only the first step in the journey, as it will then be necessary to determine which method of advertising to use.

Jessie Chantel
MMS Marketing for Business
Jul 4, 2017
5 MIN READ

Summer Has Arrived! Hot MMS Marketing Campaign Ideas for Your Business

 Summer is here! Besides good weather, vacations and time outside with family or friends, it’s also the best time to get started with summer marketing campaigns and promotions at full speed. The success of a company’s marketing campaign depends on the ability to reach customers through the trendiest communication channels.

Alessia Scott

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