Email has been the preferred method for sending mass messages and reaching audiences for decades. But a formidable opponent has arrived on the scene.
SMS marketing has emerged as a fast, cost-effective and reliable way to share promotions, reminders and updates with customers.
Email and SMS can work together to create a seamless communication experience for customers. And while certain messages are best delivered in an email, many marketing messages are more effective when sent via SMS.
In this blog, we’ll compare email vs. text marketing to help you maximize ROI from your marketing campaigns – and share the best scenarios to send SMS messages and emails.