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Jun 13, 2019
6 MIN READ

Conveying the right message to the right audience is one of the main aims and at the same time, one of the biggest challenges of marketing. As a business owner or a marketer you want your product or service to reach the right people in order to be sure that your marketing investment will bring you tangible results in the form of loyal customers. Trying to reach everyone won’t take you too far. This is why you should research and study your audience carefully so as to know who needs your product or service or whose interest you could possibly trigger. This way you’ll be able to break a large market into smaller segments and focus on a specific group of customers.

Jessie Chantel
Jun 10, 2019
6 MIN READ

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

Alessia Scott
Jun 13, 2019
4 MIN READ

Conveying the right message to the right audience is one of the main aims and at the same time, one of the biggest challenges of marketing. As a business owner or a marketer you want your product or service to reach the right people in order to be sure that your marketing investment will bring you tangible results in the form of loyal customers. Trying to reach everyone won’t take you too far. This is why you should research and study your audience carefully so as to know who needs your product or service or whose interest you could possibly trigger. This way you’ll be able to break a large market into smaller segments and focus on a specific group of customers.

Jessie Chantel
Jun 10, 2019
4 MIN READ

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

Alessia Scott
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Mobile Marketing sms marketing best practices
Feb 11, 2019
5 MIN READ

6 Ways To Double Your Mobile Sales

The age of mobile devices is here, and it’s here to stay for long. The growth of mobile marketing trends in 2018 has triggered businesses to improve their strategies to not only win customers and increase engagement but to boost mobile sales as well. The number of mobile users worldwide is estimated to grow from 4.14 billion in 2015 to 4.78 billion in 2020. However, the usage of mobile phones and the popularity of mobile marketing doesn’t necessarily convert to increased sales. So how to increase mobile sales then? There are several tips and tricks you can use to boost your mobile sales, which we’ll discuss in the rest of this post.

Eric Miller
Mobile Marketing sms marketing best practices
Feb 7, 2019
5 MIN READ

5 Ways To Maintain Communication with Loyal Customers

Getting customers is always hard, but maintaining a relationship with them is even harder. All business owners know how much effort and work requires building a good customer relationship and loyalty. But why having loyal customers is important for your business? It’s true that it can be much easier attracting one-time customers to your business, however, it won’t bring any real value to your business. A loyal customer, on the other hand, is the most valuable asset of any business. It’s important to acquire new customers, but retention of customers will accelerate your business’s growth and sales. Mass texting can help you with customer retention via keeping communication with customers and building loyalty. In fact, achieving customer loyalty with text messaging is something that is implemented by many successful businesses. In this blog post, we will list the top 5 ways you can maintain customer loyalty with text messaging.

Eric Miller
Mobile Marketing
Nov 18, 2018
5 MIN READ

SMS Marketing: The Next Big Trend of Mobile Marketing in 2018

The world of marketing is continuously changing to adapt to the modern world tastes. Companies must keep developing their strategies in order to stay up-to-date and competitive. Text messages have been a part of companies' marketing strategies for many years. There are currently many misconceptions regarding SMS marketing platforms, however, it’s important to note that SMS marketing is more effective than ever. SMS marketing is still a powerful communication channel in the marketing mix of companies.

Alessia Scott
Mobile Marketing SMS for B2B
Jun 19, 2018
5 MIN READ

How will GDPR Affect Customer Communication?

Things have changed drastically in the online world since General Data Protection Regulation or GDPR was put into effect. This change will affect many aspects of business, but the area that it will impact the most is customer communication. 

Alessia Scott
SMS Marketing Tips Mobile Marketing List Growth Tips
Jun 14, 2018
5 MIN READ

The Secret Strategy of 98% SMS Open Rate. How to Improve Yours?

The main objective of any business in the world, regardless of its industry or size, is to expand its customer base. Every business owner who is truly dedicated to increasing the number of leads and customers is well familiarized with numerous marketing methods which can be beneficial in achieving this goal.

Jessie Chantel
Mobile Marketing
Mar 30, 2018
5 MIN READ

SMS Marketing Shaping the Future of Digital Advertising

The global internet age we live in has opened up many business possibilities. In the past, marketing was very limited to big enterprises that could pay for traditional marketing campaigns, but today any business can market itself online, no matter how big or small it might be.

Jessie Chantel
Mobile Marketing
Jan 11, 2018
5 MIN READ

Top Mobile Marketing Trends to Follow in 2018

As we move further into 2018, it is important that you recognize and understand the mobile marketing trends that would give your marketing strategies a boost. Here we analyze some of the biggest trends you need to be aware of this year.

Jessie Chantel

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