SMS marketing is the biggest mobile marketing trend of 2018 and will continue to grow in 2019. Texting services are one of the favorite marketing channels of businesses. However, with text message marketing, there’s always a high risk that customers can opt-out from receiving messages from you. That’s why you should always manage your SMS unsubscribe rate. However, there’s another more important risk involved in SMS marketing. Companies must be very cautious and carefully follow all text message laws for businesses. In this article, we will learn about the text message regulations that businesses have to comply with both in the US and EU.