Did you know that over 50% of website traffic comes from mobile devices? Here’s another amazing fact: statistics have shown that text messages have an incredible open rate of 98%! With these facts in mind, you might want to consider utilizing SMS marketing to leverage more sales and increase conversion for your business. However, if you are only getting started with text marketing, you will have to make an important decision eventually. Before designing the campaign, the messages, special offers, you need to decide whether you’ll be using short code or long code text.