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Mar 31, 2020
6 MIN READ

With a 98% read rate, text messaging has become a popular and effective marketing trend. 9 out of 10 consumers prefer to text with businesses, and text messages are more likely to be read than emails. 

But as more companies adopt text messaging, you’ll need to keep your strategy fresh by capitalizing on the latest SMS marketing trends in 2020. 

To increase the effectiveness of SMS in your digital marketing strategy, consider these eight text marketing trends for your strategy this year:

 

Eric Miller
Mar 18, 2020
6 MIN READ

Businesses have two primary options to communicate with customers via text messaging.

SMS, which stands for Short Message Service, is a popular type of messaging that allows you to send up to 160 characters of text. MMS, short for Multimedia Messaging Service, is a variation of SMS that enables you to insert pictures, video and other types of content into a text. 

If you’re confused about when to use MMS and SMS in your marketing strategy, you’ve come to the right place. In this blog, we’ll break down the differences between MMS vs. SMS and the most common use cases for both so you understand how to reach your customers with text marketing.

Jessie Chantel
Mar 31, 2020
4 MIN READ

With a 98% read rate, text messaging has become a popular and effective marketing trend. 9 out of 10 consumers prefer to text with businesses, and text messages are more likely to be read than emails. 

But as more companies adopt text messaging, you’ll need to keep your strategy fresh by capitalizing on the latest SMS marketing trends in 2020. 

To increase the effectiveness of SMS in your digital marketing strategy, consider these eight text marketing trends for your strategy this year:

 

Eric Miller
Mar 18, 2020
4 MIN READ

Businesses have two primary options to communicate with customers via text messaging.

SMS, which stands for Short Message Service, is a popular type of messaging that allows you to send up to 160 characters of text. MMS, short for Multimedia Messaging Service, is a variation of SMS that enables you to insert pictures, video and other types of content into a text. 

If you’re confused about when to use MMS and SMS in your marketing strategy, you’ve come to the right place. In this blog, we’ll break down the differences between MMS vs. SMS and the most common use cases for both so you understand how to reach your customers with text marketing.

Jessie Chantel
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sms marketing best practices
Dec 18, 2018
5 MIN READ

How News Magazines are Utilizing the Power of Text Messaging?

SMS marketing and mobile marketing, in general, are the best platforms to connect to the customer on a personal level. We carry our mobile phones 24/7 and we’re available at almost every time of the day. SMS mass texting service is a super fast and user-friendly way to communicate with customers. Today, the most popular news magazines and journals are also using SMS marketing to keep connected with their audience.

Eric Miller
sms marketing best practices
Oct 21, 2018
3 MIN READ

Alaska Airlines Begins Customer Service via Text Message Marketing

Alaska Airlines is one of the leading airline companies that offers superior customer service. The company has recently incorporated text messaging into its strategy and is showing great results. Alaska Airlines has the happiest customers in US according to a survey, which was implemented based on factors such as costs, in-flight services, aircraft quality, baggage handling, flight crew, check-in experience, and booking process. This is no surprise to its existing customers.

Jessie Chantel
sms marketing best practices
Oct 3, 2018
5 MIN READ

What Powerful Texting Features Should SMS Texting Platforms Have

SMS marketing is one of the most effective forms of marketing every business should take advantage of, as it can help them generate more sales and ROI, and build strong customer relationships. Not only can you greatly enlarge your customer base with a smart SMS campaign, but you can also effectively retain your customers and turn them into your brand ambassadors.

Eric Miller

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