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Sep 22, 2020
6 MIN READ

Many of us can’t begin to imagine life without our smartphones. They’re ubiquitous – more than 80% of Americans rely on smartphones to talk, text, browse the web and even conduct business.

Jessie Chantel
Sep 15, 2020
6 MIN READ

More than 25% of restaurants shutter within their first year. The odds are especially tough for independent operations – only 10% make it past the one-year mark. 

Building a strong base of repeat customers is key to beating the odds. 

But how do you get there? 

Eric Miller
SMS Marketing for Business
Aug 12, 2020
5 MIN READ

What Is Application to Person (A2P) SMS Messaging

A2P SMS messaging is an easy yet powerful way to communicate with your customers while increasing engagement and growing your brand. Let’s learn more about A2P messaging, how it works and how it can benefit your business. 

Jessie Chantel
SMS Marketing for Business sms marketing best practices
Jun 10, 2020
6 MIN READ

7 Big Brands That Use SMS Marketing

Jessie Chantel
SMS Marketing for Business Mobile Marketing
May 13, 2020
4 MIN READ

Email vs. SMS Marketing: When to Use Which?

Email has been the preferred method for sending mass messages and reaching audiences for decades. But a formidable opponent has arrived on the scene. 

SMS marketing has emerged as a fast, cost-effective and reliable way to share promotions, reminders and updates with customers. 

Eric Miller
SMS Marketing Examples SMS Marketing for Business
May 6, 2020

23 Professional Text Message Examples to Inspire Your SMS Campaign

So, you’re ready to start texting your customers. But how do you send a professional text message across such an informal channel?

Jessie Chantel
SMS Marketing for Business
Mar 31, 2020
4 MIN READ

Text Marketing Trends to Watch For This Year (2020 Edition)

With a 98% read rate, text messaging has become a popular and effective marketing trend. 9 out of 10 consumers prefer to text with businesses, and text messages are more likely to be read than emails. 

But as more companies adopt text messaging, you’ll need to keep your strategy fresh by capitalizing on the latest SMS marketing trends in 2020. 

To increase the effectiveness of SMS in your digital marketing strategy, consider these eight text marketing trends for your strategy this year:

 

Eric Miller
SMS Marketing for Business SMS for B2B
Mar 11, 2020
5 MIN READ

Text Messaging Laws Every Business Has To Know About

SMS marketing makes it easy to reach customers directly at a relatively low cost.

But if you don’t adhere to the text messaging laws and regulations that are in place to protect consumers, you risk incurring massive fines and penalties.

In this article, we’ll share everything you need to know about text message privacy laws in the United States, Canada, the European Union and the United Kingdom, plus best practices for keeping your business compliant with text marketing laws.

Jessie Chantel
SMS Marketing for Business sms marketing ideas SMS marketing for banks
Jan 21, 2020

How Banks & Financial Institutions Can Leverage the Power of SMS Marketing

 

Jessie Chantel
SMS Marketing for Business Sports Clubs and Fitness Centers sms marketing best practices
Oct 23, 2019
5 MIN READ

SMS Marketing Strategy: 7 Tips for Gyms and Fitness Clubs

Vigor and vitality are key factors for many athletes. Which is why Gym and fitness clubs are part and parcel of the sports industry. Well, as a gym owner, there is no better way to gain traction to your gym and fitness club while retaining your existing clients than SMS Marketing.

Eric Miller
SMS Marketing Examples SMS Marketing for Business SMS for B2B sms marketing best practices
Sep 12, 2019
6 MIN READ

What is SMS marketing? [Ultimate guide for starters]

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

 

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Alessia Scott

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