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Aug 13, 2019
6 MIN READ

Multimedia messaging is around since 1984 and it still continues to be one of the powerful marketing ways. It’s effortless and all you need is a compelling SMS/MMS text message to engage customers. It’s enough to mention that SMS marketing boasts with a 98% open rate and MMS marketing even higher. The creative potential of MMS marketing is endless and it’s like a two-way road that reaches to the customer and gets back. MMS is an irreplaceable marketing technique for the contests and other events that require feedback from the customer in the shape of pictures, videos or more. 

Alessia Scott
Aug 12, 2019
6 MIN READ

SMS marketing is one of the oldest and still effective marketing methods of all times. 27 years have passed from the day since the engineer Neil Papworth typed “Merry Christmas” on his computer and sent to the cellphone of Vodafone director Richard Jarvis. Currently, many succeeded companies like Textedly widely use this method to achieve their business development intentions. The effectiveness of this method has been proved not once. The factors that contribute to its vigorous success are as follows:

Eric Miller
Aug 13, 2019
4 MIN READ

Multimedia messaging is around since 1984 and it still continues to be one of the powerful marketing ways. It’s effortless and all you need is a compelling SMS/MMS text message to engage customers. It’s enough to mention that SMS marketing boasts with a 98% open rate and MMS marketing even higher. The creative potential of MMS marketing is endless and it’s like a two-way road that reaches to the customer and gets back. MMS is an irreplaceable marketing technique for the contests and other events that require feedback from the customer in the shape of pictures, videos or more. 

Alessia Scott
Aug 12, 2019
4 MIN READ

SMS marketing is one of the oldest and still effective marketing methods of all times. 27 years have passed from the day since the engineer Neil Papworth typed “Merry Christmas” on his computer and sent to the cellphone of Vodafone director Richard Jarvis. Currently, many succeeded companies like Textedly widely use this method to achieve their business development intentions. The effectiveness of this method has been proved not once. The factors that contribute to its vigorous success are as follows:

Eric Miller
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SMS Marketing Tips SMS Marketing for Business
Mar 21, 2019

6 Cost-Effective Ways to Raise Brand Recognition with SMS Marketing

Brand recognition is one of the most important aspects of your company’s marketing strategy because if you lack it then how are you going to gain profits and develop your business? You might think that reaching a high level of recognition might be an expensive process, especially if you have a low budget, but there are always alternative and affordable ways. One of these ways is SMS marketing which has become a huge trend among businesses in recent years as it offers speed, affordability and high effectiveness. What else would your business need for reaching brand recognition if not text messaging?


Via SMS marketing you can reach your customers knowing that this marketing strategy comes with high deliverability and unmatched open rates. The experience with bulk SMS marketing has shown that nearly 98% of all text messages are opened and 95% are read within the first 3 minutes. This can lead to really good results in generating brand recognition. Here’s why brand awareness matters: brand recognition indicates the level of familiarity of your target audience with your business. If your brand is well-known, it means that you are building trust. Consumers usually choose the brands which are the most recognized and have the highest amount of positive reviews. Besides, with brand recognition, you will be able to establish brand equity. Brand equity is your brand’s value which is built via the experiences of your customers. Positive experiences result in positive brand equity. The latter can lead to your products prices increase as they will be perceived as highly valuable. You will also be able to expand your business and why not, have enough power for social impact. If you promote your business successfully and build brand awareness, you will be able to put the foundations of positive brand equity.

 

Gain Brand Recognition through SMS Marketing: 6 Budget-Friendly Marketing Tips

Brand recognition can be highly increased by means of SMS marketing, which, as already mentioned before, is one of the most affordable and effective marketing strategies. We have singled out 6 cost-effective ways which will let you have your business promoted and achieve high brand awareness:

 

1. Target Those Customers Who Want to Receive Your Messages

Research your target audience thoroughly in order to understand who your customers are and to whom your product is directed to - the exact age group, maybe location, other demographic data, etc. You don’t want to annoy your potential customers all the time with text messaging. The messages they receive from you must be relevant and important to them and their needs. If that’s not the case, the probability that you will have many unsatisfied customers who want to leave or unsubscribe from getting your text messages will increase highly. This is why knowing your customers is of crucial importance. You can use a CRM app in order to measure the success of your text messaging campaigns. Even when knowing your exact target audience, you shouldn’t send all your text messaging campaigns to all of them every time. This can be done in case of bulk messages for general sales and promotions that are beneficial for all your customers.

When it comes to specific messages, make sure you are sending the right messages to the right customers. E.g., if you have produced something aimed to be consumed by people over 40, you don’t want to annoy your younger customers by notifying them about the promotions related to that specific product. Easy as that!

2. Ensure That Your Customers Value Your SMS Marketing Campaigns

Text messaging is direct and personal access to your customers and only when being helpful and effective, can it be valued by your customers. Here are a few tips to help you make your SMS marketing campaigns fruitful and valued by your target audience:

  • Value Proposition: Offer a positive value proposition that you are sure will be helpful for your customers. Ensure that they can clearly understand what your brand offers otherwise, your text messaging campaigns will have no value.

  • Well-Thought Mobile Engagement: Use data-driven automation solutions and increase your budget efficiency by getting rid of all hard bounces, invalid numbers, and duplicates.

  • Be Concise and On-Time: Your content should attract the customer at first sight. Be sure to stick to the point right away. Test the content and the timing of your delivery in order to optimize and improve them. The messages should be sent during the time of the day when your customers are most likely to open and read them (e.g., Mondays have a low response rate).

3. Choose the Right Texting Tips and Tricks

Text messaging seems to be a simple marketing tool that can be handled easily, but there are certain delicate details that you should keep in mind before starting your text messaging campaigns:

  1. Don’t miss the holidays, such as Black Friday, Valentine’s Day, Christmas, etc. People look for special offers and promotions during these days which can be a real catch for your brand recognition.

  2. Before inserting a link into your text message, be sure that your website is mobile-friendly.

  3. Make the opting out process as easy as possible. It’s normal for some people to leave you, besides, you don’t want to spend money on those customers from whom you won’t get feedback.

  4. Your sender ID can be one of the best tricks for attracting your customers. Be creative and don’t be afraid to use humor when you feel it will be relevant to the context. Holidays are a good reason to be especially creative with your ID.

  5. Personalize your text messaging. Include each customer’s name in the text messages and approach them individually to make them feel special.

  6. Have expiration dates for your offers and promotions. Seeing that a special offer is not going to last forever, customers will be driven to make a purchase from you.

  7. Keep track of your results, of the number of customers who opt in or opt out and analyzing all of this choose the campaigns that worked the best.

  8. Be consistent and have a certain messaging plan. Send the text messages according to this plan, e.g., every week, month, etc.

  9. Have a clear call to action.

  10. Correct spelling is a must. Even a single spelling mistake can draw a customer back and reduce trust. Correctness refers not only to the spelling but also the data you include in your message. Be concise and accurate.

4. Enhance the Connection Between Text Messages and Website Content

Use mass texting effectively - if you have published your upcoming promotions on your website, be sure to keep your customers informed about them via text messaging as well. Don’t miss out on anything.

5. Be the Main Source of Information

Develop a blog on your website where you talk about all the possible aspects of your brand, business and products or services in different blog posts. Keep people informed about everything related to your field and be the main source of information in your sphere so as to drive more traffic. Use this information in text messages, insert relevant links and build trust among your customers. This is another way of showing that you are taking your work seriously and that you do care about your customers.

6. Aim to Get Feedback from Customers

In the end, what’s the main aim of all your text messaging campaigns if not getting customers to make a purchase from you and leave positive feedback? For example, with texting automation and an automated survey right after the customer has made a purchase, the likelihood that a customer will come up with a response is quite high. Besides, sending surveys via text messages makes things much easier for customers. All it takes them is just a one-word quick answer or a 1-10 rating. Feedback from customers hugely affects your brand recognition as it forms a reputation for your brand and attracts new customers. The main way to get positive feedback from your audience is quite simple - provide them with high-standard products and do right SMS marketing.

Use SMS marketing correctly by carrying out highly productive text messaging campaigns and enhance your brand recognition by following our quick tips. Making your brand’s name known is possible, you just need to take the right marketing actions! 

Jessie Chantel
SMS Marketing for Business sms marketing best practices
Mar 15, 2019
6 MIN READ

6 Big Brands That Use SMS Marketing

As time passes, the business world becomes more and more competitive which makes it difficult for companies to stand out and reach success in their field. Even the big brands that have already gained fame and success in their industries and have a huge amount of loyal customers, can’t ever let loose and take things for granted. 

Jessie Chantel
SMS Marketing for Business SMS for B2B
Mar 7, 2019
5 MIN READ

Text Messaging Laws Every Business Has To Know About

SMS marketing is the biggest mobile marketing trend of 2018 and will continue to grow in 2019. Texting services are one of the favorite marketing channels of businesses. However, with text message marketing, there’s always a high risk that customers can opt-out from receiving messages from you. That’s why you should always manage your SMS unsubscribe rate. However, there’s another more important risk involved in SMS marketing. Companies must be very cautious and carefully follow all text message laws for businesses. In this article, we will learn about the text message regulations that businesses have to comply with both in the US and EU.

Jessie Chantel
SMS Marketing for Business
Feb 25, 2019
4 MIN READ

SMS Marketing as the Next Big Trend in 2019

SMS marketing is not dead as many people think. In contrast, a marketing channel that was popular in the 90s is getting a fresh breath. Although a couple of decades ago SMS was people’s favorite channel to communicate, today, it has transformed into a powerful marketing tool. The last several years proved the power of text message services for businesses. According to the Gartner 2016 Digital Channel Survey, SMS is currently one of the top four most popular marketing tools. In addition, it is estimated that 49 million people will opt-in to SMS marketing by 2020. If you’re wondering how to retain the customers for the long and successful life of your business, then you should start using text services. You will also increase conversion through SMS marketing and achieve high engagement rates.

Eric Miller
SMS Marketing Tips SMS Marketing for Business
Feb 20, 2019
5 MIN READ

5 Text Messaging Tips You Should Know

Customers satisfaction rate is the most important success criteria for all businesses because any business would cease to exist if it fails to satisfy its customers. Text marketing is a great way to spice up your marketing efforts and create more effective ways to connect to your audience. You can increase customer loyalty and retain your clients using texting campaigns. There are common text messaging tips following which you will increase the effectiveness of your text message services. Keep reading to learn about the top 5 of the most common text marketing tips.

Jessie Chantel
SMS Marketing for Business sms marketing best practices
Feb 17, 2019
4 MIN READ

10 Common SMS Marketing Campaign Mistakes To Avoid

Text message marketing has revived during the last several years with the growth of smartphone users worldwide. In 2019, the number of people using a smartphone in the US only is estimated to reach 248.68 million. SMS marketing is one of the most effective marketing strategies that can help you retain your customers. However, it can also make you lose a lot of your subscribers if you keep making some basic mistakes. In this post, we’ll introduce you to the top 10 fatal SMS marketing mistakes, which can cost you your reputation.

Jessie Chantel
SMS Marketing for Business
Jan 27, 2019
5 MIN READ

How Does SMS Geofencing Actually Work?

People use their phones 24/7 and don’t want to separate even for a second. Research by Pew Research Center has revealed that 85% of young adults in the US own a smartphone. The big trend of mobile phones has transformed the traditional way businesses did their marketing. With more technological advancement, a new marketing channel has evolved which is known as geofencing. In this article, we will learn about SMS geofencing and answer the most important question: how does SMS geofencing work?

Alessia Scott
SMS Marketing for Business Online Sales
Jan 18, 2019
4 MIN READ

5 Ways to Enhance Your Store Sales

The main goal of any store is to increase its revenue and get bigger sales. But not all marketers are taking accurate steps towards increasing store sales. Most are using strategies that are quite expensive and not efficient enough. For example, many companies invest heavily in customer acquisition, hoping that it will boost sales too. However, as studies show, customer acquisition is about 25 times more expensive than retention. A research done by Frederick Reichheld of Bain & Company shows that increasing customer retention rates by 5% increases profits by 25% to 95%. So why not to concentrate on strategies that drive sales along with profits? Focusing on tactics that are too pricey might have adverse effects on your business’s growth. In this article, we’ll discuss the top 5 ways of increasing store sales that will keep your profits rising too. 

Eric Miller
SMS Marketing for Business
Jan 12, 2019
4 MIN READ

Email vs SMS Marketing: When to Use Which?

Technological advancements have given way to many new communication methods for businesses. Two of the most widely used and loved channels are email marketing and text services. Email and SMS marketing have been very popular for the last decade and have proven to be effective marketing channels for businesses. As both of these platforms grew throughout the past decade, competition between them grew accordingly. Email vs SMS, what are their differences in terms of effectiveness and use, and when to use each for maximum results? Keep reading to find out the answers to these questions.

Eric Miller

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