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Feb 12, 2020
6 MIN READ

Year after year digital marketing is offering new approaches to reach, attract, and close your customers.

Jessie Chantel
Jan 31, 2020
6 MIN READ

Appointments bring you revenue. Whether you are a dentist, a masseur (masseuse) or psychotherapist, your mission is to improve your patient’s health and thus, earn money.

Eric Miller
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SMS Marketing for Business sms marketing best practices
Feb 17, 2019
4 MIN READ

10 Common SMS Marketing Campaign Mistakes To Avoid

Text message marketing has revived during the last several years with the growth of smartphone users worldwide. In 2019, the number of people using a smartphone in the US only is estimated to reach 248.68 million. SMS marketing is one of the most effective marketing strategies that can help you retain your customers. However, it can also make you lose a lot of your subscribers if you keep making some basic mistakes. In this post, we’ll introduce you to the top 10 fatal SMS marketing mistakes, which can cost you your reputation.

Jessie Chantel
SMS Marketing for Business
Jan 27, 2019
5 MIN READ

How Does SMS Geofencing Actually Work?

People use their phones 24/7 and don’t want to separate even for a second. Research by Pew Research Center has revealed that 85% of young adults in the US own a smartphone. The big trend of mobile phones has transformed the traditional way businesses did their marketing. With more technological advancement, a new marketing channel has evolved which is known as geofencing. Essentially this is a virtual fence around a geographical area defined in advance, and once a user enters this area, it triggers an action. Chances are, you have already heard about this but haven't realised it yet. This is because despite it’s relatively recent popularity as a marketing tool, geofencing has been around for much longer than you would imagine. Earlier systems used to be quite expensive and were mostly used in livestock industries to track herds of cattle through GPS, and when the herd left the predefined zone, the farmers would get an alert from the system. Now, geofencing has evolved into a unique marketing tool for industries way beyond livestock. In this article, we will learn about SMS geofencing and answer the most important question: how does SMS geofencing work?

Alessia Scott
SMS Marketing for Business Online Sales
Jan 18, 2019
4 MIN READ

5 Ways to Enhance Your Store Sales

The main goal of any store is to increase its revenue and get bigger sales. But not all marketers are taking accurate steps towards increasing store sales. Most are using strategies that are quite expensive and not efficient enough. For example, many companies invest heavily in customer acquisition, hoping that it will boost sales too. However, as studies show, customer acquisition is about 25 times more expensive than retention. A research done by Frederick Reichheld of Bain & Company shows that increasing customer retention rates by 5% increases profits by 25% to 95%. So why not to concentrate on strategies that drive sales along with profits? Focusing on tactics that are too pricey might have adverse effects on your business’s growth. In this article, we’ll discuss the top 5 ways of increasing store sales that will keep your profits rising too. 

Eric Miller
SMS Marketing for Business
Jan 12, 2019
4 MIN READ

Email vs SMS Marketing: When to Use Which?

Technological advancements have given way to many new communication methods for businesses. Two of the most widely used and loved channels are email marketing and text services. Email and SMS marketing have been very popular for the last decade and have proven to be effective marketing channels for businesses. As both of these platforms grew throughout the past decade, competition between them grew accordingly. Email vs SMS, what are their differences in terms of effectiveness and use, and when to use each for maximum results? Keep reading to find out the answers to these questions.

Eric Miller
SMS Marketing for Business
Nov 20, 2018
5 MIN READ

7 SMS Campaign Ideas for Black Friday

SMS services are the best marketing channel for informing your customers about promotions and special deals. So when to prepare your irresistible and attractive promotional SMS campaigns if not on Black Friday? In 2017, there was a 47% increase in Black Friday sales compared to the previous year, with each shopper spending on average $743 during the week. This year, the numbers are believed to be even greater.

Eric Miller
SMS Marketing for Business Hospitality
Nov 12, 2018
6 MIN READ

How Travel Agencies Effectively Utilized SMS Marketing?

For the past decade, the traveling culture has completely transformed throughout the world. Tourism is currently one of the most fast growing industries. People travel for many reasons: to see new things, for work, or to spend a weekend somewhere else. The rise in travel agencies has been tremendous, and so is the competition in the industry. Providing the best offers and staying relevant is a serious challenge for all such companies. In order to be competitive, you need to utilize the best marketing techniques for your travel agency.

Eric Miller
SMS Marketing for Business
Nov 5, 2018
4 MIN READ

5 Ways to Enhance Customer Engagement

Customer engagement has many definitions, which vary according to the industry and service/product provided. However, it doesn’t matter how you define it, what matters is its importance regardless of the business type. As a company owner, you know that your most valuable assets are your customers. Making sure that your customers are happy and satisfied is the main target of any successful business. Good customer engagement is an indicator that your customers enjoy your product/service.

Alessia Scott
SMS Marketing for Business
Oct 28, 2018
5 MIN READ

Your Business Can No Longer Afford To Ignore SMS Services Efficiency

All businesses have a lot of challenges to overcome in their journey to success. This is especially true for small and medium-sized business (SMB). Having a quite limited budget, SMBs need to be very conscious in their spendings to survive the tough competition of the 21st century. The main challenges of SMBs in customer service include lack of resources, little to no integration and brand perception building. However, the most important issue SMBs face is the endless struggle of providing enough cash flow. If the business handles all of these challenges, then it confidently sets the foundation for further success.

Jessie Chantel
SMS Marketing for Business
Sep 28, 2018
4 MIN READ

How Mass Text Messaging is Important in Retention Marketing Success

The goal of retention marketing is to concentrate on your current customer base, while increasing the sales rates and sales volume per purchase. It focuses on current customers only, in order to make sure that they stick to you and become repeat customers. Attracting new customers is important, but keeping your existing ones is essential for any business success in the long term. Mass text messaging and SMS promotions are only available to existing customers because they are subscription based. So if used properly, they can become a powerful tool for increasing customer retention rate. Statistically, mass texting has 98% open and read rates which is substantially higher compared to 22% of emails, 29% of Tweets and 12% of Facebook posts. Another research shows that mass texting service has also a high engagement rate. The click-through rate (CTR) in messages is 10 times higher compared to emails. So clearly mass texting service can play a big role in retention marketing.

Eric Miller

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