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Jul 29, 2020
6 MIN READ

Americans send roughly 26 billion text messages every day – so you’ve likely seen the acronym “SMS” being thrown around. But if you’re not familiar with common text message lingo, you may be wondering – what’s the difference between an SMS and a text?

Alessia Scott
Jul 22, 2020
6 MIN READ

Advancements in technology have paved new ways for criminals to extort money and steal information from consumers. One new and increasingly common method is through spam text messages.

Jessie Chantel
SMS Marketing for Business
Sep 28, 2018
4 MIN READ

How Mass Text Messaging is Important in Retention Marketing Success

The goal of retention marketing is to concentrate on your current customer base, while increasing the sales rates and sales volume per purchase. It focuses on current customers only, in order to make sure that they stick to you and become repeat customers. Attracting new customers is important, but keeping your existing ones is essential for any business success in the long term. Mass text messaging and SMS promotions are only available to existing customers because they are subscription based. So if used properly, they can become a powerful tool for increasing customer retention rate. Statistically, mass texting has 98% open and read rates which is substantially higher compared to 22% of emails, 29% of Tweets and 12% of Facebook posts. Another research shows that mass texting service has also a high engagement rate. The click-through rate (CTR) in messages is 10 times higher compared to emails. So clearly mass texting service can play a big role in retention marketing.

Eric Miller
SMS Marketing for Business
Sep 26, 2018
5 MIN READ

5 Things You Can Learn From Your Competitors About SMS Promotions

In the recent years, SMS promotions have become one of the most relevant digital outreach methods. If correctly implemented, SMS marketing can become a powerful tool. Businesses have to incorporate text messaging into their marketing to stay competitive in the digital world.

Jessie Chantel
SMS Marketing for Business
Sep 1, 2018
5 MIN READ

5 Ways to Increase Sales for Your Business on a Tight Budget

No matter what kind of business we are talking about, at some point, it’s essential to start making as many sales as possible to grow your organization. There is simply no way around that. If you want your small organization or your startup to keep growing, you will have to find ways to increase your sales.

Jessie Chantel
SMS Marketing for Business
Aug 20, 2018
5 MIN READ

Why Text Message Marketing Works for Many Businesses and Not for Yours

Most of the world’s population uses smartphones and we spend a lot of time on mobile phones in 2018. Think about it, how much time does it take you to check your phone when you hear that familiar message alert? It’s down to a reflex at this point – the phone beeps, vibrates, and flashes and we instantly reach for it.

Jessie Chantel
SMS Marketing for Business
Aug 2, 2018
3 MIN READ

6 Reasons These Businesses Use SMS Marketing

Businesses are always searching for the best SMS marketing platforms and services to improve their performance and grow their customer base. The goal of each company is to gain more consumers and increase sales.

Eric Miller
SMS Marketing for Business Beauty
Jul 16, 2018
5 MIN READ

6 Reasons Why Your Beauty Salon and Spa Need SMS Marketing

Beauty salon text messages help spa owners satisfy their customers’ needs and simultaneously grow revenue.  Customers appreciate a polite reminder of a hair appointment. With a higher open rate than email, SMS give off a sense of urgency. On the other hand, you as a salon and spa manager, get to weed out no-shows with killer text message templates.

Eric Miller
SMS Marketing for Business
Jul 15, 2018
5 MIN READ

What Is Application to Person (A2P) SMS Messaging

A2P (Application to Person) SMS messaging is rapidly becoming one of the most popular services that both large enterprises and small businesses use to engage their customers and provide them with much better brand experiences. The A2P SMS market is growing at a very fast pace and it is predicted to continue growing consistently for at least several more years.

Jessie Chantel
SMS Marketing for Business sms marketing myths
Jun 22, 2018
5 MIN READ

Popular Myths about SMS Marketing: Debunking Illusions for Better Results

With a 98% SMS open rate, which is incredibly higher than any other communication channels’ open rate, SMS marketing is one of the essential activities that every business should engage in. However, a lot of marketers are not convinced that text messaging is an effective strategy for attracting and converting customers, so they don’t even give it a try.

Jessie Chantel
SMS Marketing Examples SMS Marketing for Business
Jun 13, 2018
5 MIN READ

Effective Ready-To-Use SMS Marketing Templates for Businesses

Everybody thinks that SMS marketing has died, but in fact, it’s going stronger than ever before. There are many reasons for this, one of them being that SMS has a high open rate. This means that most people that a business sends messages to will open and read them. If you implement SMS marketing in your business properly, you will see some serious results.

Jessie Chantel

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