Just ten years ago, it was the world’s most popular communication channel. Fast forward to 2018, and suddenly no one believes in the power of the written word, instantly sent and delivered to another’s mobile phone. In the era of messaging apps and emails, SMS has been wrongfully labeled as obsolete. The truth is, nearly 5 billion people in the world use a mobile phone. Unsurprisingly enough, 58% of them check their phone at least every hour.