No marketing campaign is an end in itself. Any campaign is a way to reach your goals and earn 10, 50, 100 times more money than you initially invested in your campaign.  Vague goals, inability to track your campaign results and similar issues hold you back from calling your campaign successful. To help you avoid a failed marketing initiative and losing your investments, we have compiled a list of 10 must-read points. They will help you get ready for your SMS marketing campaign properly and don’t lose your hard-earned dollars in the competitive game of marketing.

What Differentiates SMS Marketing From Other Direct Response Channels 

Did you know that over 50% of website traffic comes from mobile devices?  Here’s another amazing fact: statistics have shown that text messages have an incredible open rate of 98%! With these facts in mind, you might want to consider utilizing SMS marketing to leverage more sales and increase conversion for your business. However, if you are only getting started with text marketing, you will have to make an important decision eventually. Before designing the campaign, the messages, special offers, you need to decide whether you’ll be using short code or long code text. 

The Popularity of Black Friday Promotions 

Marking the beginning of the Christmas season shopping, Black Friday is getting bigger than ever. According to Adobe Analytics data, last year’s Black Friday sales have exceeded the sales volume of the year prior by a whopping 23.6%. With companies trying to get a piece of the huge pie which generates billions, there are all sorts of promotion tricks and tools to attract customers and leverage sales. You can see discount and special bundle deals at every corner, while social media platforms are being bombarded with all kinds of sponsored and paid promotions, and people’s inboxes get loaded with drip campaign emails. And it all makes sense. After all, this is a golden opportunity for your business to hit the jackpot.