Most of the world’s population uses smartphones and we spend a lot of time on mobile phones in 2018. Think about it, how much time does it take you to check your phone when you hear that familiar message alert? It’s down to a reflex at this point – the phone beeps, vibrates, and flashes and we instantly reach for it.
The US adults spend 3 hours and 23 minutes with mobile media each day according to the most recent statistics. From 2012 up to 2018, the numbers went from 88 minutes to 203 minutes. When you include total time spent on their mobile phones, it turns out that an average American spends at least 5,9 hours on their mobile phones every single day.
Most of the world’s population uses smartphones and we spend a lot of time on mobile phones in 2018. Think about it, how much time does it take you to check your phone when you hear that familiar message alert? It’s down to a reflex at this point – the phone beeps, vibrates, and flashes and we instantly reach for it.
The US adults spend 3 hours and 23 minutes with mobile media each day according to the most recent statistics. From 2012 up to 2018, the numbers went from 88 minutes to 203 minutes. When you include total time spent on their mobile phones, it turns out that an average American spends at least 5,9 hours on their mobile phones every single day.
The main objective of any business in the world, regardless of its industry or size, is to expand its customer base. Every business owner who is truly dedicated to increasing the number of leads and customers is well familiarized with numerous marketing methods which can be beneficial in achieving this goal.
The main goal of every business is to increase their customer base. In today’s world, where the competition is growing stronger each day, this goal cannot be achieved unless you are using proper marketing strategies.
The power of SMS is on the rise, which is confirmed by the estimations that by 2020, 48.7 million consumers will opt-in to receive business SMS. So it’s very important for almost any business to take advantage of this opportunity now, because the outcome can affect the company’s bottom line. Even if there is only a5% increase in customer retention it can cause the profits to increase by anywhere between 25% and 95%.
For many businesses, both SMS marketing and social media form a significant part of marketing campaigns. They both pose numerous advantages and can be tweaked to optimize almost any advertising and customer outreach campaign. Which is better?
So let’s admit - with the increasing amount of marketing noise, it’s becoming more and more difficult to grab your audience’s attention and make your brand memorable for them. Of course, you can invest some significant resources into your marketing strategy. But a top website, Social Media campaigns, billboard advertising and other forms of digital and traditional marketing are doomed to failure, if you don’t manage to create a buzz that stands out from the rest of noise and communicates your marketing messages to your customers.
What is the only thing that’s at the reach of your hand at all times? That’s right, a smartphone. 95% of all Americans own a cell phone of some kind, and this includes those who still prefer to live, work, and buy in the offline environment. For companies looking to expand their marketing reach in 2017 and beyond, this is a valuable stat. SMS is hip again, so start texting your customers.
