More than 25% of restaurants shutter within their first year. The odds are especially tough for independent operations – only 10% make it past the one-year mark. 

Building a strong base of repeat customers is key to beating the odds. 

But how do you get there? 

Texting your customers may seem simple — but knowing how and when to contact your audience is crucial for an effective text campaign. 

Has your business decided to start using SMS or MMS marketing? Studies show that the average text message open rate is 98%, ensuring a solid return on your marketing investment. 

Voice over Internet Protocol (VoIP) texting has become a standard way for businesses of all sizes to communicate with customers. 

Americans send roughly 26 billion text messages every day – so you’ve likely seen the acronym “SMS” being thrown around. But if you’re not familiar with common text message lingo, you may be wondering – what’s the difference between an SMS and a text?

Advancements in technology have paved new ways for criminals to extort money and steal information from consumers. One new and increasingly common method is through spam text messages.

SMS campaigns are useful for communicating promotions, sales and valuable information to your customers. But when you have a lot to say, it can be tough to keep your message short and sweet.

Phone calls are out, and texting is in.

And this doesn’t just apply to making social plans. The majority of consumers welcome texts from businesses, too. Appointment confirmation texts have transformed service-based businesses, from salons, spas and restaurants to medical offices, real estate firms and beyond.

For businesses, sending appointment confirmation texts leads to fewer missed appointments and saves a boatload of time tracking down and following up with customers. In short, SMS appointment confirmations mean greater efficiency, fewer open appointment slots and as much as a 20% increase in revenue. What’s not to like?

In this guide, we’ll share our top tips for writing a clear, concise and effective appointment confirmation message.

Are you maximizing the potential of your SMS marketing efforts? 

Aside from using SMS to send alerts or reminders to customers, you can also leverage creative SMS marketing to grow your reach, increase revenue and delight your customers. 

In this article, we’ll show you how to send engaging SMS marketing campaigns – and share a few favorite SMS marketing campaign ideas to jumpstart your creativity.