Alaska Airlines is one of the leading airline companies that offers superior customer service. The company has recently incorporated text messaging into its strategy and is showing great results. Alaska Airlines has the happiest customers in US according to a survey, which was implemented based on factors such as costs, in-flight services, aircraft quality, baggage handling, flight crew, check-in experience, and booking process. This is no surprise to its existing customers.
The hospitality industry is a huge sector that includes all service related activities, which focus on providing satisfaction and experience to its customers. Unlike a widespread opinion, hospitality industry doesn’t relate to hotels only but includes all leisurely needs that focus on customer satisfaction. Hospitality usually concentrates on services such as event planning, travel, food and beverages, tourism industry and lodging. You need to be very careful when choosing a reachout service for your hospitality business because it will be your main communication method with your customers, your most valuable asset.
Alaska Airlines is one of the leading airline companies that offers superior customer service. The company has recently incorporated text messaging into its strategy and is showing great results. Alaska Airlines has the happiest customers in US according to a survey, which was implemented based on factors such as costs, in-flight services, aircraft quality, baggage handling, flight crew, check-in experience, and booking process. This is no surprise to its existing customers.
The hospitality industry is a huge sector that includes all service related activities, which focus on providing satisfaction and experience to its customers. Unlike a widespread opinion, hospitality industry doesn’t relate to hotels only but includes all leisurely needs that focus on customer satisfaction. Hospitality usually concentrates on services such as event planning, travel, food and beverages, tourism industry and lodging. You need to be very careful when choosing a reachout service for your hospitality business because it will be your main communication method with your customers, your most valuable asset.
Campaign-wise, there’s not much you can do with text marketing – the texts are limited, and the possibility to include images and videos simply doesn’t exist. How come then that this industry is only a few figures short from achieving expected $70 billion by 2020? Is SMS even a viable option for ads?
The main objective of any business in the world, regardless of its industry or size, is to expand its customer base. Every business owner who is truly dedicated to increasing the number of leads and customers is well familiarized with numerous marketing methods which can be beneficial in achieving this goal.
The main goal of every business is to increase their customer base. In today’s world, where the competition is growing stronger each day, this goal cannot be achieved unless you are using proper marketing strategies.
The power of SMS is on the rise, which is confirmed by the estimations that by 2020, 48.7 million consumers will opt-in to receive business SMS. So it’s very important for almost any business to take advantage of this opportunity now, because the outcome can affect the company’s bottom line. Even if there is only a5% increase in customer retention it can cause the profits to increase by anywhere between 25% and 95%.
For many businesses, both SMS marketing and social media form a significant part of marketing campaigns. They both pose numerous advantages and can be tweaked to optimize almost any advertising and customer outreach campaign. Which is better?
So let’s admit - with the increasing amount of marketing noise, it’s becoming more and more difficult to grab your audience’s attention and make your brand memorable for them. Of course, you can invest some significant resources into your marketing strategy. But a top website, Social Media campaigns, billboard advertising and other forms of digital and traditional marketing are doomed to failure, if you don’t manage to create a buzz that stands out from the rest of noise and communicates your marketing messages to your customers.
What is the only thing that’s at the reach of your hand at all times? That’s right, a smartphone. 95% of all Americans own a cell phone of some kind, and this includes those who still prefer to live, work, and buy in the offline environment. For companies looking to expand their marketing reach in 2017 and beyond, this is a valuable stat. SMS is hip again, so start texting your customers.
While mobile marketing is a rather new method, it's massive results haven't been deterred by that fact. SMS text messaging is one of the quickest growth points in mobile marketing. For example, nearly 800 billion messages were sent during the month of June 2017. As opposed to email, over 90% of SMS messages are opened. SMS text messaging has developed into a very efficient customer retention tool. Mobile marketing generated nearly $44.8 billion in 2016 in advertising revenue and is expected to exceed 80.6 billion by 2020.
Email may be one of the most effective communication channels when it comes to reaching out to your target customers and engaging them in your brand, but text messaging is becoming more and more popular in the business world, as it can bring you much more benefits.
