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Jul 30, 2019
5 MIN READ

How to Make Mobile Messaging a Part of Your Business Communication Plan?

Sharing information among the relevant people both within and outside your company can be one of the keys to commercial benefit. And one of the best ways to do this is through SMS marketing. 

In fact, SMS makes up an essential part of any mobile marketing strategy. Its demand keeps growing with the increase in the number of mobile phone users around the world. Millions of people own mobile devices these days and they hardly ever go out without them. They check their phones hundreds of times during the day and carry out a number of other activities with the help of these devices (ordering food, different goods, booking flights, hotels, making payments, financial transactions and the like). 

Add to this the 98% open rate of mobile messaging and there’ll be no reason left why you won’t want to make it a part of your business communication plan. Optimize your mobile marketing strategies, improve your SMS marketing campaigns and you’ll witness an increase in your sales and business growth.

Text messaging and having your business go mobile, in general, will gain you a competitive edge now more than ever. Customers like ease and speed, especially when it comes to cell phone usage. They won’t stick around with you unless you provide high-quality services and meet their expectations in the above-mentioned aspect. So, don’t think twice about investing in SMS marketing, especially that it’s highly affordable. 

Thus, if you want to optimize your mobile marketing strategies and improve your SMS marketing campaigns then we’ve got a few great tips for you. 

Below is a list of the most effective ways that’ll help you integrate mass texting and mobile marketing into your business communication plan: 

 

1. Optimize the Mobile-Friendliness of Your Website

A mobile-friendly and responsive website is of crucial importance for all businesses nowadays. If a user visits your site via a mobile device and it happens to be poorly working, loading slowly, and badly navigable then you will surely lose a customer. 

Why risk your business if you can make a small investment and have your website become mobile-friendly. It will surely be hugely rewarding for your company. 

Here a question might arise: how is a mobile-friendly website connected with SMS marketing? Well, actually, you can use your text message marketing campaigns to drive traffic to your website too. 

Here are a few steps on how to do it in the most optimal ways:

  1. Insert Links: Send your website links to your customers by inserting them in the text messages. Most people have internet on their mobiles and if your message interests them they’ll click on the link. This is why it’s important to make your website mobile-friendly. 

  2. Make the Links Visually Appealing: Don’t send long links that include many characters in them. Use special URL shorteners. This will save space for more text and catch the interest of people. 

  3. Be Relevant: If you want a customer to click on your link, send texts that are actually in the scope of their interests. E.g., special offers or promotions are a good reason for people to visit your website (offer a discount for people who’ll make a purchase from your website).

  4. Ask for Feedback: Choose the right time and ask for feedback from your customers which they will leave on your website. 

  5. Do Retargeting: Learn about the favourite products of your customers bought previously. After some time send them a text with the relevant link and see if they want to buy them again.

Don’t waste your chance of increasing your sales, brand recognition and website traffic by becoming mobile-friendly. Remember to carry out well-thought and clever text message marketing campaigns.

 

2.  Create Mobile-Friendly Content on Your Website

According to Statista, in 2018, 52.2% of all website traffic worldwide was generated through mobile devices. This means that mobiles surpassed the amount of traffic coming from desktop computers. 

As a matter of fact, a mobile-first approach to your content marketing is the main way to remain competitive. Having mobile-friendly content on your website will ensure great user experience and increase the trust in your brand. 

Here are a few tips to help you make your website content mobile-friendly: 

  • Make your website responsive. Ensure that your design elements adjust according to any mobile device your customers are using. 

  • Optimize the speed of your site. It shouldn’t take longer than 3 seconds. Besides, your site loading speed is also a ranking factor. 

  • Produce a sitemap. 

  • Improve your titles and descriptions by inserting the important keywords in the beginning. 

  • Use rich markup to improve your click-through rates and website bounce rates. 

  • Place your best content either in the centre or top half of the screen (68% of mobile users gave their attention to these parts of the screen). 

  • Make your headlines shorter and more engaging. 

  • Use mobile responsive design, implement large and easily clickable buttons, and have clear navigation. 

  • Add more video content.

Optimize your website content for mobiles and you’ll see how your mobile traffic will increase within a short period of time. Don’t forget to insert your website links in your text messages.

 

3. Send Impactful SMS

We already mentioned the importance of organizing high-quality SMS marketing campaigns in the context of having increased mobile traffic to your website. 

Here are a few more tips on how to improve your SMS marketing campaigns and start sending more impactful text messages: 

  • Include a clear call to action in your messages that catches the eye right away. 

  • Keep your messages short and be relevant. 

  • Don’t spam and annoy your customers with too many messages. 

  • Send personalized messages, include the name of the customer and focus more on building relationships than selling. 

  • Group your customers according to their preferences, demographic features and other specific things you find important. 

  • Offer customer loyalty rewards.

  • And last but not least, choose the right SMS marketing company. To help you in your search for the best text messaging service, we highly recommend trying Textedly out. The company offers the best deals in terms of pricing that are combined with the highest quality SMS marketing services.

4. Don’t Forget about Picture Messages

Another effective way to reach out to your target audience is MMS marketing. People love visually appealing stuff. What can be more eye-catching and attention-grabbing than a nice image with the right call to action?

Through picture messaging, you can send both images and videos to your audience. Short (no more than 30 seconds) and informative videos will not leave your customers indifferent. 

Use MMS to introduce your new products to your customers. You can also send a few of your products and encourage your customers to vote for the one they like. This will surely be engaging and drive them to action. 

Use MMS for sending promotional content and coupons, animated gift cards, special announcements and news, etc. 

MMS is dynamic and memorable - make sure you get the most out of its benefits!

 

5. Update Your Mobile Marketing Plan through Analysis

Setting up a mobile marketing plan and starting it off isn’t all that you need to do. You can’t just let things go with the flow. Mobile marketing changes at a fast pace and new trends come into use every now and then. This is why you always need to keep track of your mobile marketing campaigns and analyze their performance regularly.

Having constant analysis carried out on the functioning and success of your mobile marketing plan, you’ll be able to update and improve your campaigns on a regular basis. This will lead you to increased sales, brand recognition and more loyal customers. 

Grow your business by investing in SMS marketing and making it an inseparable part of your mobile marketing strategy. Trust Textedly your bulk messaging campaigns and enjoy high quality and beneficial results in no time!

 

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