It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

It’s no news that SMS marketing has become a huge trend among a variety of businesses. Being one of the most effective marketing strategies, it’s also highly affordable and easy to use which make it a great choice even for small businesses.

Customers are the main fuel of your business: you might be producing a high-quality product but it would be of no use if your target audience doesn’t know about it.

Marketing analytics is the process of measuring, analyzing and managing the performance of marketing strategies. Its goal is to help you increase the effectiveness of these strategies and optimize your ROI (return on investment).

SMS marketing resembles a hidden gem that’s slowly yet steadily coming out of its shell. It has already managed to become popular among a huge number of businesses and is now known as one of the most fruitful marketing strategies.

The entertainment industry has long gone beyond using traditional marketing strategies such as magazines, radio ads, flyers and posters. The latter still remain in use but newer and much more effective tools are becoming popular due to the fast-paced development of the digital and online world.

In this era of digitalization, event marketing has become especially difficult because you need to be very convincing to make people meet and talk in person. Attending an event means leaving your laptop and smartphone behind, and actually going somewhere to talk to people. People of the 21st century would prefer online communication over actual communication. The old-school marketing techniques, such as flyers and posters, may not be as relevant as they used to be decades ago. If you are organizing an event, such as a wedding, birthday, corporate or any other big celebration or event, you should consider using SMS marketing for event management. Bulk text messages can help event planners improve business activity and boost attendance rates. Keep reading to find out how you can effectively use SMS marketing for event management.

The travel industry, which is a part of the hospitality industry, is highly concentrated on providing high-quality service, so it is a very customer-centered business. SMS services have become an important marketing channel for service industries like travel and hotel companies. In this blog post, we’ll introduce you to 6 crucial SMS alerts for travel agencies that you need to use.

Growing your business in the modern era can be a real challenge due to the hugely competitive market out there. But the challenge will be overcome successfully if you apply the right marketing strategies and monitor the flow of your business processes appropriately. There are a number of complex marketing strategies which, despite being quite effective, might not be the best option for reaching quick business growth, especially for businesses on a tight budget. Here is when SMS marketing kicks in to solve your problems and help you boost your sales and revenue.