Gym and fitness professionals know how challenging it is to keep their clients dedicated to their work out routines. Not that they lack the persuasion skills to do so, but because procrastination is the number one nemesis for many fitness programs. It takes dedication and self-determination to walk into the gym and break a sweat every day, especially for athletes in the sports industry. 

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Business owners understand it well enough that they should constantly develop and evolve new strategies to improve sales performance and stimulate business growth. Even the most successful businessmen continue to search for new opportunities to skyrocket their business in the industry. Therefore, be it a big or small company, anyone should take corresponding measures to scale their business to another level on the staircase of constant growth. Hence, the workable strategy of your business should definitely include these tips to go ahead.

Multimedia messaging is around since 1984 and it still continues to be one of the powerful marketing ways. It’s effortless and all you need is a compelling SMS/MMS text message to engage customers. It’s enough to mention that SMS marketing boasts with a 98% open rate and MMS marketing even higher. The creative potential of MMS marketing is endless and it’s like a two-way road that reaches to the customer and gets back. MMS is an irreplaceable marketing technique for the contests and other events that require feedback from the customer in the shape of pictures, videos or more. 

SMS marketing is one of the oldest and still effective marketing methods of all times. 27 years have passed from the day since the engineer Neil Papworth typed “Merry Christmas” on his computer and sent to the cellphone of Vodafone director Richard Jarvis. Currently, many succeeded companies like Textedly widely use this method to achieve their business development intentions. The effectiveness of this method has been proved not once. The factors that contribute to its vigorous success are as follows:

Sharing information among the relevant people both within and outside your company can be one of the keys to commercial benefit. And one of the best ways to do this is through SMS marketing. 

Sales is one of the most responsible and complex aspects of your business development process. Making sure that your sales processes are carried out in the best way is of crucial importance for the growth of your company. 

It goes without saying that lead generation is of crucial importance for any business whose marketing strategies are linked with sales or demand. Moreover, 51% of marketers consider the acquisition of leads as the most important goal that their marketing efforts should be directed at. 
However, it’s not just about generating as many leads as possible - it’s mainly about the leads being of high-quality. Your team might bring you hundreds or thousands of leads but how many of them will drive actual sales? 

In order for your business to have consistent growth, you should ensure the implementation of well-thought marketing strategies. Your marketing efforts will serve the right purpose only when you adapt them to the technology advancements.