A2P SMS messaging is an easy yet powerful way to communicate with your customers while increasing engagement and growing your brand. Let’s learn more about A2P messaging, how it works and how it can benefit your business. 

Americans send roughly 26 billion text messages every day – so you’ve likely seen the acronym “SMS” being thrown around. But if you’re not familiar with common text message lingo, you may be wondering – what’s the difference between an SMS and a text?

Advancements in technology have paved new ways for criminals to extort money and steal information from consumers. One new and increasingly common method is through spam text messages.

SMS campaigns are useful for communicating promotions, sales and valuable information to your customers. But when you have a lot to say, it can be tough to keep your message short and sweet.

Phone calls are out, and texting is in.

And this doesn’t just apply to making social plans. The majority of consumers welcome texts from businesses, too. Appointment confirmation texts have transformed service-based businesses, from salons, spas and restaurants to medical offices, real estate firms and beyond.

For businesses, sending appointment confirmation texts leads to fewer missed appointments and saves a boatload of time tracking down and following up with customers. In short, SMS appointment confirmations mean greater efficiency, fewer open appointment slots and as much as a 20% increase in revenue. What’s not to like?

In this guide, we’ll share our top tips for writing a clear, concise and effective appointment confirmation message.

Are you maximizing the potential of your SMS marketing efforts? 

Aside from using SMS to send alerts or reminders to customers, you can also leverage creative SMS marketing to grow your reach, increase revenue and delight your customers. 

In this article, we’ll show you how to send engaging SMS marketing campaigns – and share a few favorite SMS marketing campaign ideas to jumpstart your creativity. 

Email has been the preferred method for sending mass messages and reaching audiences for decades. But a formidable opponent has arrived on the scene. 

SMS marketing has emerged as a fast, cost-effective and reliable way to share promotions, reminders and updates with customers. 

Email and SMS can work together to create a seamless communication experience for customers. And while certain messages are best delivered in an email, many marketing messages are more effective when sent via SMS. 

In this blog, we’ll compare email vs. text marketing to help you maximize ROI from your marketing campaigns – and share the best scenarios to send SMS messages and emails. 

So, you’re ready to start texting your customers. But how do you send a professional text message across such an informal channel?