SMS marketing is the biggest mobile marketing trend of 2018 and will continue to grow in 2019. Texting services are one of the favorite marketing channels of businesses. However, with text message marketing, there’s always a high risk that customers can opt-out from receiving messages from you. That’s why you should always manage your SMS unsubscribe rate. However, there’s another more important risk involved in SMS marketing. Companies must be very cautious and carefully follow all text message laws for businesses. In this article, we will learn about the text message regulations that businesses have to comply with both in the US and EU.

Customers satisfaction rate is the most important success criteria for all businesses because any business would cease to exist if it fails to satisfy its customers. Text marketing is a great way to spice up your marketing efforts and create more effective ways to connect to your audience. You can increase customer loyalty and retain your clients using texting campaigns. There are common text messaging tips following which you will increase the effectiveness of your text message services. Keep reading to learn about the top 5 of the most common text marketing tips.

Text message marketing has revived during the last several years with the growth of smartphone users worldwide. In 2019, the number of people using a smartphone in the US only is estimated to reach 248.68 million. SMS marketing is one of the most effective marketing strategies that can help you retain your customers. However, it can also make you lose a lot of your subscribers if you keep making some basic mistakes. In this post, we’ll introduce you to the top 10 fatal SMS marketing mistakes, which can cost you your reputation.

The age of mobile devices is here, and it’s here to stay for long. The growth of mobile marketing trends in 2018 has triggered businesses to improve their strategies to not only win customers and increase engagement but to boost mobile sales as well. The number of mobile users worldwide is estimated to grow from 4.14 billion in 2015 to 4.78 billion in 2020. However, the usage of mobile phones and the popularity of mobile marketing doesn’t necessarily convert to increased sales. So how to increase mobile sales then? There are several tips and tricks you can use to boost your mobile sales, which we’ll discuss in the rest of this post.

Getting customers is always hard, but maintaining a relationship with them is even harder. All business owners know how much effort and work requires building a good customer relationship and loyalty. But why having loyal customers is important for your business? It’s true that it can be much easier attracting one-time customers to your business, however, it won’t bring any real value to your business. A loyal customer, on the other hand, is the most valuable asset of any business. It’s important to acquire new customers, but retention of customers will accelerate your business’s growth and sales. Mass texting can help you with customer retention via keeping communication with customers and building loyalty. In fact, achieving customer loyalty with text messaging is something that is implemented by many successful businesses. In this blog post, we will list the top 5 ways you can maintain customer loyalty with text messaging.

People use their phones 24/7 and don’t want to separate even for a second. Research by Pew Research Center has revealed that 85% of young adults in the US own a smartphone. The big trend of mobile phones has transformed the traditional way businesses did their marketing. With more technological advancement, a new marketing channel has evolved which is known as geofencing. In this article, we will learn about SMS geofencing and answer the most important question: how does SMS geofencing work?

The main goal of any store is to increase its revenue and get bigger sales. But not all marketers are taking accurate steps towards increasing store sales. Most are using strategies that are quite expensive and not efficient enough. For example, many companies invest heavily in customer acquisition, hoping that it will boost sales too. However, as studies show, customer acquisition is about 25 times more expensive than retention. A research done by Frederick Reichheld of Bain & Company shows that increasing customer retention rates by 5% increases profits by 25% to 95%. So why not to concentrate on strategies that drive sales along with profits? Focusing on tactics that are too pricey might have adverse effects on your business’s growth. In this article, we’ll discuss the top 5 ways of increasing store sales that will keep your profits rising too. 

Today, our daily life is more digitalized than ever and smartphones play a huge role in this. The rise of smartphones has transformed our lives in many ways. Businesses too have undergone many changes in order to adapt to the new digitalized mode of life. Mobile marketing has become increasingly important for the hospitality industry, and more specifically the hotel sector. Mobile marketing for the hotel sector represents a huge potential for growth and engagement.