For the past decade, the traveling culture has completely transformed throughout the world. Tourism is currently one of the most fast growing industries. People travel for many reasons: to see new things, for work, or to spend a weekend somewhere else. The rise in travel agencies has been tremendous, and so is the competition in the industry. Providing the best offers and staying relevant is a serious challenge for all such companies. In order to be competitive, you need to utilize the best marketing techniques for your travel agency.

Customer engagement has many definitions, which vary according to the industry and service/product provided. However, it doesn’t matter how you define it, what matters is its importance regardless of the business type. As a company owner, you know that your most valuable assets are your customers. Making sure that your customers are happy and satisfied is the main target of any successful business. Good customer engagement is an indicator that your customers enjoy your product/service.

All businesses have a lot of challenges to overcome in their journey to success. This is especially true for small and medium-sized business (SMB). Having a quite limited budget, SMBs need to be very conscious in their spendings to survive the tough competition of the 21st century. The main challenges of SMBs in customer service include lack of resources, little to no integration and brand perception building. However, the most important issue SMBs face is the endless struggle of providing enough cash flow. If the business handles all of these challenges, then it confidently sets the foundation for further success.

Alaska Airlines is one of the leading airline companies that offers superior customer service. The company has recently incorporated text messaging into its strategy and is showing great results. Alaska Airlines has the happiest customers in US according to a survey, which was implemented based on factors such as costs, in-flight services, aircraft quality, baggage handling, flight crew, check-in experience, and booking process. This is no surprise to its existing customers.

The hospitality industry is a huge sector that includes all service related activities, which focus on providing satisfaction and experience to its customers. Unlike a widespread opinion, hospitality industry doesn’t relate to hotels only but includes all leisurely needs that focus on customer satisfaction. Hospitality usually concentrates on services such as event planning, travel, food and beverages, tourism industry and lodging. You need to be very careful when choosing a reachout service for your hospitality business because it will be your main communication method with your customers, your most valuable asset.

Entrepreneurs are hard working people. Most of what they do, they do it to delight their customers.

SMS marketing is one of the most effective forms of marketing every business should take advantage of, as it can help them generate more sales and ROI, and build strong customer relationships. Not only can you greatly enlarge your customer base with a smart SMS campaign, but you can also effectively retain your customers and turn them into your brand ambassadors.

There is no point in having a great product or service if no one knows about it, which is why marketing is such an important tool for any business. Recognizing the importance of advertising is only the first step in the journey, as it will then be necessary to determine which method of advertising to use.

The goal of retention marketing is to concentrate on your current customer base, while increasing the sales rates and sales volume per purchase. It focuses on current customers only, in order to make sure that they stick to you and become repeat customers. Attracting new customers is important, but keeping your existing ones is essential for any business success in the long term. Mass text messaging and SMS promotions are only available to existing customers because they are subscription based. So if used properly, they can become a powerful tool for increasing customer retention rate. Statistically, mass texting has 98% open and read rates which is substantially higher compared to 22% of emails, 29% of Tweets and 12% of Facebook posts. Another research shows that mass texting service has also a high engagement rate. The click-through rate (CTR) in messages is 10 times higher compared to emails. So clearly mass texting service can play a big role in retention marketing.