Businesses have two primary options to communicate with customers via text messaging.
SMS, which stands for Short Message Service, is a popular type of messaging that allows you to send up to 160 characters of text. MMS, short for Multimedia Messaging Service, is a variation of texting that enables you to insert pictures, video and other types of content into a text.
Understanding how SMS and MMS differ will help you determine the best ways to use them in your marketing strategy. Today we’ll compare MMS vs. SMS and talk about the most common use cases for both, so that you can reach your customers most effectively.
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