SMS marketing is more complex than just sending text message blasts to promote new products and services. A successful text message marketing strategy leverages the power of SMS remarketing to recapture cold leads and engage with an existing audience to increase lead conversion, sales and overall brand awareness.

Texting for business has become a convenient, efficient method of communication. We often talk about texting customers, but 70 percent of professionals also believe texting should be used for interoffice communications. Just like when you’re texting your customers, it’s important to remember that business texting etiquette rules apply when texting employees within your business.