Email has been the preferred method for sending mass messages and reaching audiences for decades. But a formidable opponent has arrived on the scene. 

SMS marketing has emerged as a fast, cost-effective and reliable way to share promotions, reminders and updates with customers. 

Email and SMS can work together to create a seamless communication experience for customers. And while certain messages are best delivered in an email, many marketing messages are more effective when sent via SMS. 

In this blog, we’ll compare email vs. text marketing to help you maximize ROI from your marketing campaigns – and share the best scenarios to send SMS messages and emails. 

So, you’re ready to start texting your customers. But how do you send a professional text message across such an informal channel?

With a 98% read rate, text messaging has become a popular and effective marketing trend. 9 out of 10 consumers prefer to text with businesses, and text messages are more likely to be read than emails. 

But as more companies adopt text messaging, you’ll need to keep your strategy fresh by capitalizing on the latest SMS marketing trends in 2020. 

To increase the effectiveness of SMS in your digital marketing strategy, consider these eight text marketing trends for your strategy this year:

Businesses have two primary options to communicate with customers via text messaging.

SMS, which stands for Short Message Service, is a popular type of messaging that allows you to send up to 160 characters of text. MMS, short for Multimedia Messaging Service, is a variation of SMS that enables you to insert pictures, video and other types of content into a text. 

If you’re confused about when to use MMS and SMS in your marketing strategy, you’ve come to the right place. In this blog, we’ll break down the differences between MMS vs. SMS and the most common use cases for both so you understand how to reach your customers with text marketing.

SMS marketing makes it easy to reach customers directly at a relatively low cost.

But if you don’t adhere to the text messaging laws and regulations that are in place to protect consumers, you risk incurring massive fines and penalties.

In this article, we’ll share everything you need to know about text message privacy laws in the United States, Canada, the European Union and the United Kingdom, plus best practices for keeping your business compliant with text marketing laws.

Year after year digital marketing is offering new approaches to reach, attract, and close your customers.

No marketing campaign is an end in itself. Any campaign is a way to reach your goals and earn 10, 50, 100 times more money than you initially invested in your campaign.  Vague goals, inability to track your campaign results and similar issues hold you back from calling your campaign successful. To help you avoid a failed marketing initiative and losing your investments, we have compiled a list of 10 must-read points. They will help you get ready for your SMS marketing campaign properly and don’t lose your hard-earned dollars in the competitive game of marketing.