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As a business owner, you’ve likely heard time and time again that online reviews are crucial for success. But if you need solid proof to back up that claim, you’re in the right place. In 2025, online reviews continue to hold immense power in shaping consumer behavior and influencing purchasing decisions.
To help you understand just how critical these reviews are for your business, we’ve compiled the most impactful review statistics of the year. Whether you’re trying to build trust, boost sales, or stay ahead of the competition, these eye-opening stats are a must-read for anyone serious about growing their brand and online reputation.
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Top Online Review Stats for 2025
The usage and dependency of online reviews has expanded rapidly from 2019 to 2025. Check out Textedly’s compilation of the top five stats that prove the importance of generating more trustworthy online reviews for your business.
- 81% of people check Google reviews before visiting a business.
- 30% of online reviews are fake.
- 93% of users have made buying decisions based upon an online review.
- More than 49% of consumers trust online reviews.
- 86% of employees and job seekers research company reviews before applying.
Stats About the Power of Online Reviews
Online reviews have become a cornerstone of consumer decision-making, with recent stats highlighting their incredible influence. Let’s take a look at a few stats to show the immense power of business reviews.
- 91% of customers use any form of an online review before making a purchase.
- 87% of customers say that online reviews have a larger impact on purchasing decisions compared to influencer reviews.
- Positive online reviews can increase conversion rates by up to 370%.
- 85% of consumers in the U.S. say that the average star rating of a business is a top factor when considering a business.
- 43% of people prefer to purchase from businesses with over 100 reviews.
- 44% of people say that they won’t purchase from a business with no online reviews.
- A one-star increase on a business profile can result in a revenue boost of up to 9%.
Stats About Online Review Usage
The use of online reviews continues to surge. Let’s take a look at some online review usage statistics.
- Just 2% of customers don’t read a single review before making a purchase. [Statista]
- 61% of consumers check at least two review websites when choosing a business to go with. [BrightLocal]
- 72% of users consult reviews on their smartphones before deciding to buy.
- 73% of consumers only trust reviews left in the last month.
Stats About Replying to Reviews
In addition to collecting more reviews, these stats showcase the power of managing your online reviews.
- Failing to reply to online reviews may increase your customer churn rate by up to 15%.
- 3 in 4 businesses don’t reply to negative reviews.
- 53% of reviewers want a fast reply to any negative feedback left online.
- 89% of customers read a business’ responses to online reviews.
- 64% of consumers would prefer to buy from a responsive company.
Stats About Online Review Platforms
Here are some statistics about specific online review platforms.
- Just four online review platforms (Google, Yelp, Facebook, and TripAdvisor) account for 88% of online reviews. The majority (78%) are on Google.
- 81% of customers read Google reviews before making a purchase, while 45% of customers use Facebook reviews and 44% of customers use Yelp reviews.
- 67% of consumers trust Google-based reviews the most, followed by Amazon at 47% and Yelp at 41%.
- 57% of customers contact or visit a business they found on Yelp within a day.
Online Review Statistics by Industry
Understanding the impact of online reviews across various sectors can help businesses tailor their strategies and improve customer engagement. Let’s dive into some key stats that highlight different industries.
Service Businesses
A staggering 84% of consumers say that they trust online reviews for service businesses as much as personal recommendations. As the influence of online feedback continues to grow, service businesses must actively manage their online presence to build credibility and attract new clients.
Travel and Hospitality Industry
In the travel and hospitality industry, online reviews play a pivotal role in shaping customer decisions. Research shows that 81% of travelers rely on reviews to help them choose accommodations, and 95% of consumers read at least 10 reviews before making a booking. Positive reviews can significantly boost a hotel’s or resort’s reputation.
Retail and Ecommerce
Around 70% of shoppers are more likely to purchase a product with positive reviews, while 63% are influenced by reviews when deciding whether to buy from a new online store. For eCommerce businesses, customer feedback is not just about reputation; it also affects search rankings.
Automotive Businesses
For automotive businesses, online reviews have become a critical factor in building trust and attracting customers. Research shows that 80% of car buyers consult online reviews before making a purchasing decision. Whether it’s for a new or used car purchase, service center, or repair shop, a positive online reputation can greatly impact sales and customer retention.
Healthcare Facilities
In the healthcare industry, online reviews have a significant impact on patient choice and trust. Patients use online reviews as a first step when selecting a healthcare provider, with 60% saying that a positive review would lead them to book an appointment.
Wellness or Fitness
People read reviews before trying a new fitness facility, with 64% of potential clients considering reviews as important as recommendations from friends or family. Having a positive online reputation can make or break their success. Reviews not only influence consumer decisions but also help businesses showcase their offerings, from workout classes to spa services, making it essential for fitness professionals to actively engage with online feedback.
B2B Companies
For B2B companies, online reviews are increasingly vital in establishing credibility and attracting new clients. B2B buyers conduct online research before making a purchasing decision, with 70% of them relying on peer reviews and testimonials to assess potential vendors.
In fact, 68% of business decision-makers say they trust online reviews as much as personal recommendations when evaluating a service or product. As B2B buyers are often looking for long-term partnerships, a strong online reputation can serve as a powerful differentiator, making it essential for businesses to actively manage their online feedback to foster trust and drive growth.
FAQs about Online Reviews
Here are some of the top asked questions about online business reviews.
How can I get more online reviews for my business?
To get more online reviews, ask satisfied customers directly, make the review process easy, and provide follow-up reminders with clear instructions and links.
Can businesses buy positive reviews?
Technically yes, but they shouldn’t. It can lead to repetitional damage and fines from the Federal Trade Commission.
How effective are online reviews?
Online reviews are highly effective for businesses, with 93% of consumers reading one before making a purchase and 91% trusting them as much as personal recommendations.
Should I reply to online reviews?
Yes, replying to online reviews shows that you value customer feedback, helps build trust, and can improve your business’s reputation.
Collect and Manage Online Reviews with Textedly
Online reviews are crucial for building trust and attracting new customers, and Textedly provides a streamlined, efficient way for your business to manage and collect more reviews.
With its easy-to-use SMS-based platform, you can automate review requests, stay engaged with customers, and reply to feedback — all from one central hub. By making the review process simple and convenient for your customers, Textedly helps you grow your online reputation and gain a competitive edge. Start leveraging the power of customer reviews today with Textedly and sign up for a free trial today.
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