Conveying the right message to the right audience is one of the main aims and at the same time, one of the biggest challenges of marketing. As a business owner or a marketer you want your product or service to reach the right people in order to be sure that your marketing investment will bring you tangible results in the form of loyal customers. Trying to reach everyone won’t take you too far. This is why you should research and study your audience carefully so as to know who needs your product or service or whose interest you could possibly trigger. This way you’ll be able to break a large market into smaller segments and focus on a specific group of customers.

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

It’s no news that SMS marketing has become a huge trend among a variety of businesses. Being one of the most effective marketing strategies, it’s also highly affordable and easy to use which make it a great choice even for small businesses.

Customers are the main fuel of your business: you might be producing a high-quality product but it would be of no use if your target audience doesn’t know about it.

Marketing analytics is the process of measuring, analyzing and managing the performance of marketing strategies. Its goal is to help you increase the effectiveness of these strategies and optimize your ROI (return on investment).

SMS marketing resembles a hidden gem that’s slowly yet steadily coming out of its shell. It has already managed to become popular among a huge number of businesses and is now known as one of the most fruitful marketing strategies.

The entertainment industry has long gone beyond using traditional marketing strategies such as magazines, radio ads, flyers and posters. The latter still remain in use but newer and much more effective tools are becoming popular due to the fast-paced development of the digital and online world.

In this era of digitalization, event marketing has become especially difficult because you need to be very convincing to make people meet and talk in person. Attending an event means leaving your laptop and smartphone behind, and actually going somewhere to talk to people. People of the 21st century would prefer online communication over actual communication. The old-school marketing techniques, such as flyers and posters, may not be as relevant as they used to be decades ago. If you are organizing an event, such as a wedding, birthday, corporate or any other big celebration or event, you should consider using SMS marketing for event management. Bulk text messages can help event planners improve business activity and boost attendance rates. Keep reading to find out how you can effectively use SMS marketing for event management.

The travel industry, which is a part of the hospitality industry, is highly concentrated on providing high-quality service, so it is a very customer-centered business. SMS services have become an important marketing channel for service industries like travel and hotel companies. In this blog post, we’ll introduce you to 6 crucial SMS alerts for travel agencies that you need to use.