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Sep 28, 2020
6 MIN READ

Did you know that 88% of smartphone users primarily use their devices for texting? It’s no surprise that nonprofits, political organizations and other businesses that rely on fundraising are turning to text-to-donate campaigns to raise money. 

Alessia Scott
Sep 22, 2020
6 MIN READ

Many of us can’t begin to imagine life without our smartphones. They’re ubiquitous – more than 80% of Americans rely on smartphones to talk, text, browse the web and even conduct business.

Jessie Chantel
SMS Marketing Tips
Jul 22, 2020

8 Spam Text Message Examples (& How to Identify Them Quickly)

Advancements in technology have paved new ways for criminals to extort money and steal information from consumers. One new and increasingly common method is through spam text messages.

Jessie Chantel
SMS Marketing Tips
Jul 13, 2020

How to Use Texting Acronyms in Business (The Right Way)

SMS campaigns are useful for communicating promotions, sales and valuable information to your customers. But when you have a lot to say, it can be tough to keep your message short and sweet.

Eric Miller
SMS Marketing Tips
Jul 10, 2020

How to Write a Great Appointment Confirmation Text

Phone calls are out, and texting is in.

And this doesn’t just apply to making social plans. The majority of consumers welcome texts from businesses, too. Appointment confirmation texts have transformed service-based businesses, from salons, spas and restaurants to medical offices, real estate firms and beyond.

For businesses, sending appointment confirmation texts leads to fewer missed appointments and saves a boatload of time tracking down and following up with customers. In short, SMS appointment confirmations mean greater efficiency, fewer open appointment slots and as much as a 20% increase in revenue. What’s not to like?

In this guide, we’ll share our top tips for writing a clear, concise and effective appointment confirmation message.

Eric Miller
SMS Marketing Tips
Jun 24, 2020

8 Creative SMS Marketing Campaigns to Inspire You

Are you maximizing the potential of your SMS marketing efforts? 

Aside from using SMS to send alerts or reminders to customers, you can also leverage creative SMS marketing to grow your reach, increase revenue and delight your customers. 

In this article, we’ll show you how to send engaging SMS marketing campaigns – and share a few favorite SMS marketing campaign ideas to jumpstart your creativity. 

Alessia Scott
SMS Marketing for Business sms marketing best practices
Jun 10, 2020
6 MIN READ

7 Big Brands That Use SMS Marketing

Jessie Chantel
SMS Marketing for Business Mobile Marketing
May 13, 2020
4 MIN READ

Email vs. SMS Marketing: When to Use Which?

Email has been the preferred method for sending mass messages and reaching audiences for decades. But a formidable opponent has arrived on the scene. 

SMS marketing has emerged as a fast, cost-effective and reliable way to share promotions, reminders and updates with customers. 

Eric Miller
SMS Marketing Examples SMS Marketing for Business
May 6, 2020

23 Professional Text Message Examples to Inspire Your SMS Campaign

So, you’re ready to start texting your customers. But how do you send a professional text message across such an informal channel?

Jessie Chantel
SMS Marketing for Business
Mar 31, 2020
4 MIN READ

Text Marketing Trends to Watch For This Year (2020 Edition)

With a 98% read rate, text messaging has become a popular and effective marketing trend. 9 out of 10 consumers prefer to text with businesses, and text messages are more likely to be read than emails. 

But as more companies adopt text messaging, you’ll need to keep your strategy fresh by capitalizing on the latest SMS marketing trends in 2020. 

To increase the effectiveness of SMS in your digital marketing strategy, consider these eight text marketing trends for your strategy this year:

 

Eric Miller

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