SMS marketing is one of the oldest and still effective marketing methods of all times. 27 years have passed from the day since the engineer Neil Papworth typed “Merry Christmas” on his computer and sent to the cellphone of Vodafone director Richard Jarvis. Currently, many succeeded companies like Textedly widely use this method to achieve their business development intentions. The effectiveness of this method has been proved not once. The factors that contribute to its vigorous success are as follows:

Sharing information among the relevant people both within and outside your company can be one of the keys to commercial benefit. And one of the best ways to do this is through SMS marketing. 

Sales is one of the most responsible and complex aspects of your business development process. Making sure that your sales processes are carried out in the best way is of crucial importance for the growth of your company. 

It goes without saying that lead generation is of crucial importance for any business whose marketing strategies are linked with sales or demand. Moreover, 51% of marketers consider the acquisition of leads as the most important goal that their marketing efforts should be directed at. 
However, it’s not just about generating as many leads as possible - it’s mainly about the leads being of high-quality. Your team might bring you hundreds or thousands of leads but how many of them will drive actual sales? 

In order for your business to have consistent growth, you should ensure the implementation of well-thought marketing strategies. Your marketing efforts will serve the right purpose only when you adapt them to the technology advancements. 

What is MMS? How can it help grow a business and boost its sales? How to organize successful and well-targeted MMS messaging campaigns? If these are the questions that have been crossing your mind lately then you are in the right place. We have the answers to these and more, keep reading to find them out. 

Good customer experience is of the utmost importance for any business because it brings new customers to you and creates a loyal customer base. If you fail to provide quality customer service to your clients then you can expect huge financial and other losses. In order to avoid such and other problems, it’s always good to make sure your company meets the needs and requirements of the customers properly.

SMS marketing slowly but with steady steps is also emerging into hospitals and healthcare centers. For a short time, it was disputable whether healthcare centers should use mass text messaging for contacting their patients. The reason for this was the security of patients i.e. whether or not it was secure to use the information of patients for a SMS marketing platform.

Conveying the right message to the right audience is one of the main aims and at the same time, one of the biggest challenges of marketing. As a business owner or a marketer you want your product or service to reach the right people in order to be sure that your marketing investment will bring you tangible results in the form of loyal customers. Trying to reach everyone won’t take you too far. This is why you should research and study your audience carefully so as to know who needs your product or service or whose interest you could possibly trigger. This way you’ll be able to break a large market into smaller segments and focus on a specific group of customers.