Things have changed drastically in the online world since General Data Protection Regulation or GDPR was put into effect. This change will affect many aspects of business, but the area that it will impact the most is customer communication.
The main objective of any business in the world, regardless of its industry or size, is to expand its customer base. Every business owner who is truly dedicated to increasing the number of leads and customers is well familiarized with numerous marketing methods which can be beneficial in achieving this goal.
Things have changed drastically in the online world since General Data Protection Regulation or GDPR was put into effect. This change will affect many aspects of business, but the area that it will impact the most is customer communication.
The main objective of any business in the world, regardless of its industry or size, is to expand its customer base. Every business owner who is truly dedicated to increasing the number of leads and customers is well familiarized with numerous marketing methods which can be beneficial in achieving this goal.
According to the latest SMS marketing statistics, SMS campaigns have over 7 times greater performance than email marketing campaigns. In the United States, approximately 50% of consumers make direct purchases after receiving a branded SMS, QR code or discount coupon.
In today’s overly saturated market, it’s hard for businesses to get ahead of their competition unless they have well-developed marketing campaigns. That is why more and more business owners are opting for SMS marketing – it’s fast, it’s cheap, and, more importantly – it gives great results.
Whatever happened to our devotion to SMS texting?
Although the development of new communication technologies cast a shadow on short message service for a while, as they showed themselves as a highly fruitful ground for advertising, SMS still remains a powerful way to get in touch with your clients.
Contrary to popular belief, SMS marketing isn’t a dying advertising method – it is true that it’s a traditional one, but that fact shouldn’t diminish its potential. As a matter of fact, SMS marketing is a direct way to get in touch with customers, and send them notifications they will receive in real time.
Businesses of all sizes are discovering that they can effectively integrate SMS text messaging into a larger marketing strategy. With the help of SMS marketing automation, brands can create, schedule, and automate smart targeting campaigns.
We asked entrepreneurs and business owners from different industries why and how they use SMS marketing to improve their businesses.
