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Mar 31, 2020
6 MIN READ

With a 98% read rate, text messaging has become a popular and effective marketing trend. 9 out of 10 consumers prefer to text with businesses, and text messages are more likely to be read than emails. 

But as more companies adopt text messaging, you’ll need to keep your strategy fresh by capitalizing on the latest SMS marketing trends in 2020. 

To increase the effectiveness of SMS in your digital marketing strategy, consider these eight text marketing trends for your strategy this year:

 

Eric Miller
Mar 18, 2020
6 MIN READ

Businesses have two primary options to communicate with customers via text messaging.

SMS, which stands for Short Message Service, is a popular type of messaging that allows you to send up to 160 characters of text. MMS, short for Multimedia Messaging Service, is a variation of SMS that enables you to insert pictures, video and other types of content into a text. 

If you’re confused about when to use MMS and SMS in your marketing strategy, you’ve come to the right place. In this blog, we’ll break down the differences between MMS vs. SMS and the most common use cases for both so you understand how to reach your customers with text marketing.

Jessie Chantel
Mar 31, 2020
4 MIN READ

With a 98% read rate, text messaging has become a popular and effective marketing trend. 9 out of 10 consumers prefer to text with businesses, and text messages are more likely to be read than emails. 

But as more companies adopt text messaging, you’ll need to keep your strategy fresh by capitalizing on the latest SMS marketing trends in 2020. 

To increase the effectiveness of SMS in your digital marketing strategy, consider these eight text marketing trends for your strategy this year:

 

Eric Miller
Mar 18, 2020
4 MIN READ

Businesses have two primary options to communicate with customers via text messaging.

SMS, which stands for Short Message Service, is a popular type of messaging that allows you to send up to 160 characters of text. MMS, short for Multimedia Messaging Service, is a variation of SMS that enables you to insert pictures, video and other types of content into a text. 

If you’re confused about when to use MMS and SMS in your marketing strategy, you’ve come to the right place. In this blog, we’ll break down the differences between MMS vs. SMS and the most common use cases for both so you understand how to reach your customers with text marketing.

Jessie Chantel
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