Technological advancements have given way to many new communication methods for businesses. Two of the most widely used and loved channels are email marketing and text services. Email and SMS marketing have been very popular for the last decade and have proven to be effective marketing channels for businesses. As both of these platforms grew throughout the past decade, competition between them grew accordingly. Email vs SMS, what are their differences in terms of effectiveness and use, and when to use each for maximum results? Keep reading to find out the answers to these questions.

SMS promotions are a well-known marketing tool that drive big sales to your brick-and-mortar stores. However, if you own an online store, know that increasing eCommerce sites sales with text messaging is also highly effective. SMS marketing can boost conversion rates and drive a lot of traffic to your website. Reaching out your customers on a more personal level to inform them about the special deals and offers that are currently happening on your sites will pay-off by driving your sales in no time.

If you’re not in a holiday mood yet, then you most definitely should be! Only days are left until the New Year’s Eve, so it’s time to get yourself ready for heavy promotions and huge sales. SMS marketing services work especially well for holiday seasons. The retail industry takes advantage of this and implements texting services for the best results. This is a critical time during the year when you build your brand image and loyalty. You want to make the most out of the New Year season not only in financial terms but also in terms of your brand building. We have collected the best and most effective SMS campaign ideas for New Year and are ready to share them with you. So get your champagne bottles ready and keep reading.

SMS marketing and mobile marketing, in general, are the best platforms to connect to the customer on a personal level. We carry our mobile phones 24/7 and we’re available at almost every time of the day. SMS mass texting service is a super fast and user-friendly way to communicate with customers. Today, the most popular news magazines and journals are also using SMS marketing to keep connected with their audience.

SMS marketing is a growing marketing trend that more businesses start using. The SMS marketing platform has been very popular for small and medium-sized businesses during the past couple of years. The effectiveness of this platform is at its peak and you most definitely want to get an advantage of this. The year 2018 was a huge success for the SMS marketing platform, and the upcoming year is full of even more promising advancement.

Textedly is a web-based self-service SMS marketing platform. The company was established in 2015 but has already achieved a high evaluation rate and trust from its customers. Textedly was ranked as a high performer in its service on G2 Crowd for 3 consecutive seasons of Spring, Summer, and Fall 2018. The company works with businesses of all sizes, as well as restaurants, schools, real estate, service providers, and even religious enterprises.

The era of technology has revolutionized the way people communicate. Text messaging is one of the most loved communication methods by many because of its immediacy and user-friendliness. About 90% of people text at least once a day, while the majority spend most of their time on the mobile devices. Text messages are the best channel of communication to make sure that your message was delivered to the customer. However, with SMS marketing, the user can easily unsubscribe with just one reply. Although it is good for the customers, for the companies it’s quite a burden. You put so much effort and expense into creating your messages, and they get simply ignored or become annoying to the customers. Why are people unsubscribing? Are you doing something wrong? Not necessarily.

SMS services are the best marketing channel for informing your customers about promotions and special deals. So when to prepare your irresistible and attractive promotional SMS campaigns if not on Black Friday? In 2017, there was a 47% increase in Black Friday sales compared to the previous year, with each shopper spending on average $743 during the week. This year, the numbers are believed to be even greater.

The world of marketing is continuously changing to adapt to the modern world tastes. Companies must keep developing their strategies in order to stay up-to-date and competitive. Text messages have been a part of companies' marketing strategies for many years. There are currently many misconceptions regarding SMS marketing platforms, however, it’s important to note that SMS marketing is more effective than ever. SMS marketing is still a powerful communication channel in the marketing mix of companies.