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Jun 13, 2019
6 MIN READ

Conveying the right message to the right audience is one of the main aims and at the same time, one of the biggest challenges of marketing. As a business owner or a marketer you want your product or service to reach the right people in order to be sure that your marketing investment will bring you tangible results in the form of loyal customers. Trying to reach everyone won’t take you too far. This is why you should research and study your audience carefully so as to know who needs your product or service or whose interest you could possibly trigger. This way you’ll be able to break a large market into smaller segments and focus on a specific group of customers.

Jessie Chantel
Jun 10, 2019
6 MIN READ

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

Alessia Scott
Jun 13, 2019
4 MIN READ

Conveying the right message to the right audience is one of the main aims and at the same time, one of the biggest challenges of marketing. As a business owner or a marketer you want your product or service to reach the right people in order to be sure that your marketing investment will bring you tangible results in the form of loyal customers. Trying to reach everyone won’t take you too far. This is why you should research and study your audience carefully so as to know who needs your product or service or whose interest you could possibly trigger. This way you’ll be able to break a large market into smaller segments and focus on a specific group of customers.

Jessie Chantel
Jun 10, 2019
4 MIN READ

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

Alessia Scott
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sms marketing best practices
Oct 21, 2018
3 MIN READ

Alaska Airlines Begins Customer Service via Text Message Marketing

Alaska Airlines is one of the leading airline companies that offers superior customer service. The company has recently incorporated text messaging into its strategy and is showing great results. Alaska Airlines has the happiest customers in US according to a survey, which was implemented based on factors such as costs, in-flight services, aircraft quality, baggage handling, flight crew, check-in experience, and booking process. This is no surprise to its existing customers.

Jessie Chantel
Hospitality
Oct 16, 2018
5 MIN READ

What Is The Best Reachout Service For Hospitality Industry?

The hospitality industry is a huge sector that includes all service related activities, which focus on providing satisfaction and experience to its customers. Unlike a widespread opinion, hospitality industry doesn’t relate to hotels only but includes all leisurely needs that focus on customer satisfaction. Hospitality usually concentrates on services such as event planning, travel, food and beverages, tourism industry and lodging. You need to be very careful when choosing a reachout service for your hospitality business because it will be your main communication method with your customers, your most valuable asset.

Alessia Scott
Digital Marketing
Oct 9, 2018
5 MIN READ

The Most Effective Marketing Strategies to Retain Customers

Entrepreneurs are hard working people. Most of what they do, they do it to delight their customers.

Jessie Chantel
sms marketing best practices
Oct 3, 2018
5 MIN READ

What Powerful Texting Features Should SMS Texting Platforms Have

SMS marketing is one of the most effective forms of marketing every business should take advantage of, as it can help them generate more sales and ROI, and build strong customer relationships. Not only can you greatly enlarge your customer base with a smart SMS campaign, but you can also effectively retain your customers and turn them into your brand ambassadors.

Eric Miller
MMS Marketing for Business
Sep 30, 2018
4 MIN READ

MMS vs SMS: When To Use SMS And MMS For Marketing Purposes

There is no point in having a great product or service if no one knows about it, which is why marketing is such an important tool for any business. Recognizing the importance of advertising is only the first step in the journey, as it will then be necessary to determine which method of advertising to use.

Jessie Chantel
SMS Marketing for Business
Sep 28, 2018
4 MIN READ

How Mass Text Messaging is Important in Retention Marketing Success

The goal of retention marketing is to concentrate on your current customer base, while increasing the sales rates and sales volume per purchase. It focuses on current customers only, in order to make sure that they stick to you and become repeat customers. Attracting new customers is important, but keeping your existing ones is essential for any business success in the long term. Mass text messaging and SMS promotions are only available to existing customers because they are subscription based. So if used properly, they can become a powerful tool for increasing customer retention rate. Statistically, mass texting has 98% open and read rates which is substantially higher compared to 22% of emails, 29% of Tweets and 12% of Facebook posts. Another research shows that mass texting service has also a high engagement rate. The click-through rate (CTR) in messages is 10 times higher compared to emails. So clearly mass texting service can play a big role in retention marketing.

Eric Miller
SMS Marketing for Business
Sep 26, 2018
5 MIN READ

5 Things You Can Learn From Your Competitors About SMS Promotions

In the recent years, SMS promotions have become one of the most relevant digital outreach methods. If correctly implemented, SMS marketing can become a powerful tool. Businesses have to incorporate text messaging into their marketing to stay competitive in the digital world.

Jessie Chantel
SMS Marketing for Business
Sep 1, 2018
5 MIN READ

5 Ways to Increase Sales for Your Business on a Tight Budget

No matter what kind of business we are talking about, at some point, it’s essential to start making as many sales as possible to grow your organization. There is simply no way around that. If you want your small organization or your startup to keep growing, you will have to find ways to increase your sales.

Jessie Chantel
SMS Marketing Tips
Aug 27, 2018
5 MIN READ

Text Marketing Lessons to Make Your Offers Truly Irresistible

Campaign-wise, there’s not much you can do with text marketing – the texts are limited, and the possibility to include images and videos simply doesn’t exist. How come then that this industry is only a few figures short from achieving expected $70 billion by 2020? Is SMS even a viable option for ads?

Alessia Scott

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