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Jun 13, 2019
6 MIN READ

Conveying the right message to the right audience is one of the main aims and at the same time, one of the biggest challenges of marketing. As a business owner or a marketer you want your product or service to reach the right people in order to be sure that your marketing investment will bring you tangible results in the form of loyal customers. Trying to reach everyone won’t take you too far. This is why you should research and study your audience carefully so as to know who needs your product or service or whose interest you could possibly trigger. This way you’ll be able to break a large market into smaller segments and focus on a specific group of customers.

Jessie Chantel
Jun 10, 2019
6 MIN READ

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

Alessia Scott
Jun 13, 2019
4 MIN READ

Conveying the right message to the right audience is one of the main aims and at the same time, one of the biggest challenges of marketing. As a business owner or a marketer you want your product or service to reach the right people in order to be sure that your marketing investment will bring you tangible results in the form of loyal customers. Trying to reach everyone won’t take you too far. This is why you should research and study your audience carefully so as to know who needs your product or service or whose interest you could possibly trigger. This way you’ll be able to break a large market into smaller segments and focus on a specific group of customers.

Jessie Chantel
Jun 10, 2019
4 MIN READ

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

Alessia Scott
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SMS Marketing for Business sms marketing best practices
Feb 17, 2019
4 MIN READ

10 Common SMS Marketing Campaign Mistakes To Avoid

Text message marketing has revived during the last several years with the growth of smartphone users worldwide. In 2019, the number of people using a smartphone in the US only is estimated to reach 248.68 million. SMS marketing is one of the most effective marketing strategies that can help you retain your customers. However, it can also make you lose a lot of your subscribers if you keep making some basic mistakes. In this post, we’ll introduce you to the top 10 fatal SMS marketing mistakes, which can cost you your reputation.

Jessie Chantel
Mobile Marketing sms marketing best practices
Feb 11, 2019
5 MIN READ

6 Ways To Double Your Mobile Sales

The age of mobile devices is here, and it’s here to stay for long. The growth of mobile marketing trends in 2018 has triggered businesses to improve their strategies to not only win customers and increase engagement but to boost mobile sales as well. The number of mobile users worldwide is estimated to grow from 4.14 billion in 2015 to 4.78 billion in 2020. However, the usage of mobile phones and the popularity of mobile marketing doesn’t necessarily convert to increased sales. So how to increase mobile sales then? There are several tips and tricks you can use to boost your mobile sales, which we’ll discuss in the rest of this post.

Eric Miller
Mobile Marketing sms marketing best practices
Feb 7, 2019
5 MIN READ

5 Ways To Maintain Communication with Loyal Customers

Getting customers is always hard, but maintaining a relationship with them is even harder. All business owners know how much effort and work requires building a good customer relationship and loyalty. But why having loyal customers is important for your business? It’s true that it can be much easier attracting one-time customers to your business, however, it won’t bring any real value to your business. A loyal customer, on the other hand, is the most valuable asset of any business. It’s important to acquire new customers, but retention of customers will accelerate your business’s growth and sales. Mass texting can help you with customer retention via keeping communication with customers and building loyalty. In fact, achieving customer loyalty with text messaging is something that is implemented by many successful businesses. In this blog post, we will list the top 5 ways you can maintain customer loyalty with text messaging.

Eric Miller
SMS Marketing for Business
Jan 27, 2019
5 MIN READ

How Does SMS Geofencing Actually Work?

People use their phones 24/7 and don’t want to separate even for a second. Research by Pew Research Center has revealed that 85% of young adults in the US own a smartphone. The big trend of mobile phones has transformed the traditional way businesses did their marketing. With more technological advancement, a new marketing channel has evolved which is known as geofencing. In this article, we will learn about SMS geofencing and answer the most important question: how does SMS geofencing work?

Alessia Scott
SMS Marketing for Business Online Sales
Jan 18, 2019
4 MIN READ

5 Ways to Enhance Your Store Sales

The main goal of any store is to increase its revenue and get bigger sales. But not all marketers are taking accurate steps towards increasing store sales. Most are using strategies that are quite expensive and not efficient enough. For example, many companies invest heavily in customer acquisition, hoping that it will boost sales too. However, as studies show, customer acquisition is about 25 times more expensive than retention. A research done by Frederick Reichheld of Bain & Company shows that increasing customer retention rates by 5% increases profits by 25% to 95%. So why not to concentrate on strategies that drive sales along with profits? Focusing on tactics that are too pricey might have adverse effects on your business’s growth. In this article, we’ll discuss the top 5 ways of increasing store sales that will keep your profits rising too. 

Eric Miller
Hospitality
Jan 15, 2019
6 MIN READ

The Hotel Mobile Marketing Guide You Need

Today, our daily life is more digitalized than ever and smartphones play a huge role in this. The rise of smartphones has transformed our lives in many ways. Businesses too have undergone many changes in order to adapt to the new digitalized mode of life. Mobile marketing has become increasingly important for the hospitality industry, and more specifically the hotel sector. Mobile marketing for the hotel sector represents a huge potential for growth and engagement.

Alessia Scott
SMS Marketing for Business
Jan 12, 2019
4 MIN READ

Email vs SMS Marketing: When to Use Which?

Technological advancements have given way to many new communication methods for businesses. Two of the most widely used and loved channels are email marketing and text services. Email and SMS marketing have been very popular for the last decade and have proven to be effective marketing channels for businesses. As both of these platforms grew throughout the past decade, competition between them grew accordingly. Email vs SMS, what are their differences in terms of effectiveness and use, and when to use each for maximum results? Keep reading to find out the answers to these questions.

Eric Miller
Online Sales
Dec 26, 2018
4 MIN READ

Make More Sales for Your E-commerce Business with SMS Marketing

SMS promotions are a well-known marketing tool that drive big sales to your brick-and-mortar stores. However, if you own an online store, know that increasing eCommerce sites sales with text messaging is also highly effective. SMS marketing can boost conversion rates and drive a lot of traffic to your website. Reaching out your customers on a more personal level to inform them about the special deals and offers that are currently happening on your sites will pay-off by driving your sales in no time.

Eric Miller
SMS Marketing Examples
Dec 23, 2018
4 MIN READ

7 Fresh Ideas for Your New Year’s SMS Marketing Campaign

If you’re not in a holiday mood yet, then you most definitely should be! Only days are left until the New Year’s Eve, so it’s time to get yourself ready for heavy promotions and huge sales. SMS marketing services work especially well for holiday seasons. The retail industry takes advantage of this and implements texting services for the best results. This is a critical time during the year when you build your brand image and loyalty. You want to make the most out of the New Year season not only in financial terms but also in terms of your brand building. We have collected the best and most effective SMS campaign ideas for New Year and are ready to share them with you. So get your champagne bottles ready and keep reading.

Jessie Chantel

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