Multimedia messaging is around since 1984 and it still continues to be one of the powerful marketing ways. It’s effortless and all you need is a compelling SMS/MMS text message to engage customers. It’s enough to mention that SMS marketing boasts with a 98% open rate and MMS marketing even higher. The creative potential of MMS marketing is endless and it’s like a two-way road that reaches to the customer and gets back. MMS is an irreplaceable marketing technique for the contests and other events that require feedback from the customer in the shape of pictures, videos or more.