As time passes, the business world becomes more and more competitive which make it difficult for companies to stand out and reach success in their field. Even the big brands that have already gained fame and success in their industries and have a huge amount of loyal customers, can’t ever let loose and take things for granted.
One of the main ways for businesses to grow and acquire the trust of their target audience is the implementation of right marketing strategies. Marketing requires creativity and a delicate sense of your audience’s needs and demands. There is a vast number of marketing tools and strategies out there and you need to choose the one which fits your business and budget the best.
Nowadays, brands try to target and catch up with their potential customers on the move and one of the best ways to do this is by means of SMS marketing. The experience of numerous big brands with SMS marketing has shown that it’s one of the most cost-effective and highly sufficient ways of reaching customers. They have been using this marketing tool successfully for a while now and it’s come up with really great results and high ROI. In this article, we will focus on the following 6 big and well-known brands that use SMS marketing and have acquired the above-mentioned good results:
But before passing to the topic proper, let’s first have a look at the definition of SMS marketing and see why it is beneficial for businesses.
What is SMS Marketing?
SMS marketing is a way of spreading a word about your company or brand by means of sending promotional campaigns or transactional messages to your customers via text messages. In these messages, you can include time-sensitive offers, any updates in your business, or other relevant alerts. Keep in mind that the people you send the messages to must have given you the consent to do so. So, in a nutshell, SMS marketing is texting your customers and giving them any of the above-mentioned information about your business.
But what are the benefits of bulk SMS marketing? Why is it important for companies to implement this strategy? How will it help them grow their business and gain more loyal customers? If you are wondering about the answers to these questions then you are in the right place. Below we will let you have a quick look at the benefits and the advantageous features which make SMS marketing an inseparable part of the marketing plan of every business:
Quick Deliverability: Text messaging is one of the fastest ways of communication. It will reach your customers in a matter of seconds. Even if a customer has turned off his/her phone, the message will still be sent the moment the phone is turned on.
Higher Open Rate: People check their phones a number of times during the day which increases the possibility of your message being read. According to Gartner, 98% of all text messages are read, and 95% of them are read within 3 minutes. This guarantees that clients will open and read your message and most of them will click on the link. If we compare the open rate of SMS marketing to that of email marketing, we’ll see that the difference is huge. A very small amount of promotional emails are read, while almost every text message is opened and read.
Platform Flexibility: Text messaging is easy and offers a very customizable and flexible platform. It allows you to send text messages to a specific group of people or to the whole list of your clients. This way you will be able to customize your campaigns and not annoy your subscribers with unnecessary messages.
Opt-in and Opt-out in a Matter of Seconds: SMS marketing is all about speed and flexibility. Opting in and opting out of your SMS stream will take place instantly - it only requires a mobile phone number to be entered. Keep things simple to gain higher customer satisfaction.
High Conversion Rate: In case of SMS marketing, users are more inclined to take action (e.g., click on your brand link in the text message) than in case of other marketing tools such as email marketing.
As you can see from all of these beneficial points, it’s no surprise that many renowned brands use SMS marketing for reaching their customers and promoting their services and products. Bulk SMS marketing is a highly effective technology for attracting and retaining more and more customers.
How Do Big Brands Use SMS Marketing?
As already mentioned, many famous and successful brands make use of SMS marketing to carry out promotional campaigns and keep in constant touch with their customers. Below we will discuss 6 big brands using SMS marketing and text message alerts for business growth:
Yes, that’s right - even one of the main leaders of social media can’t do without SMS marketing. Facebook has even stated that it’s willing to help small businesses create clever digital marketing strategies via SMS and Facebook Messenger. Social media campaigns, when integrated with bulk SMS marketing can be very effective and bring good results which mean that it is quite a smart collaboration.
E.g., Facebook uses text messages to improve the security of its customers. If you want to have your account protected stronger, you can activate the functionality which enables Facebook to send you a text message every time you sign in from a different device. An additional security measure shows the customer that the company does care about his/her privacy and safety.
Being a huge and well-known media company, CNN also uses text message alerts to communicate with its target audience. If you want to receive text messages from CNN, you need to text “ALERTS” to the required number. This way CNN will keep you updated on what’s going on in the world and send you breaking news. Unsubscribing is also very easy, you just need to follow the instructions. Sometimes all it takes you to unsubscribe from CNN’s SMS alerts is the short reply “STOP” to one of the messages sent to your phone number.
Due to the text message alerts, you will always be in tune on what’s going on in the world and won’t miss a news report from CNN. They might also attach a link to the text message following which you will be able to learn more details on the matter.
For CNN this is a highly productive marketing strategy as it reaches more people and makes sure its audience keeps up with their progress, offers, news and updates.
The prominent American fashion retailer uses SMS marketing to notify its customers about its exclusive and time-limited offers, orders, updates and sales too. Some of their text messaging services include the following:
Texting “ROCKS” to the required number will send the customer the latest mobile offer of Express. It includes up to 12 messages on a monthly basis.
Texting “HELP” will let you get customer support from Express.
Opting out is also very easy - sending a message with the short text “STOP” is all it takes. The numbers might be different for different branches in other countries. Check the details about text messaging with your local Express store.
Being a world-famous multinational company, this Swedish brand of furniture, home accessories and kitchen appliances also likes to keep constant contact with its customers via text messaging. IKEA enables its customers to know what’s new at their local IKEA branch via SMS alerts. As a customer, you will receive text messages, only if you have subscribed for them.
In order to join IKEA’s text message alerts, you need to send the keyword “JOIN” to the required number. For opting out, just send the keyword “STOP” to the same phone number.
By sending text messages to its customers, IKEA is able to keep them notified about all the exclusive offers, new products or any other updates regarding its services. Customers don’t always follow the company updates on the Internet, that’s why text messaging will make sure they are always in tune and will increase the probability of getting more sales.
Reebok also keeps its customers updated on its promotions, different special offers and sales by means of bulk SMS marketing. If you want to receive such information from the company, text “JOIN” to the required number. Afterwards, a message will be sent to you thanking you for joining the Reebok team and asking you to send the text “OFFER” to the same number in order to get the latest deals, updates and offers. This is optional and won’t mean that you are opting in for the second time.
Texts can be sent via an automatic telephone dialling system. As a customer, you agree to keep Reebok updated in case you happen to change your phone number.
By sending the text message “HELP”, you can request customer support and get answers to your questions from the Reebok customer support team.
To opt out, simply text “STOP” and you will not get text message alerts from Reebok anymore.
This short number can also be used for subscribing to the text message alerts of the associated brands of Reebok which are as follows: Reebok Outlets, Rockport Outlets, Ashworth Outlets, and NHL Store.
6. Tommy Hilfiger
Tommy Hilfiger, an American premium clothing, footwear, accessories, fragrances and home furnishings manufacturing company is not an exception when it comes to the list of big brands using SMS marketing.
The company, upon subscription to its text messaging services, sends the customers no more than 10 SMS per month.
Note: You will not be charged for subscribing to the text message alerts of these brands, however, your mobile carrier might charge a small fee. Make sure you know the details regarding this.
It becomes obvious from both the successful experience of these big brands and the benefits we have listed above about SMS marketing that it is one of the easiest, cheapest and fastest ways of having your business promoted and gaining more leads and sales. No matter if you are a small business owner, or an already established and well-known company, sending text message alerts to target audience is always a good idea.
Keep your customers updated on your special offers, provide them with quick customer support and simply remind them of your business with the help of bulk SMS marketing. Also, don’t miss your chance and try our free demo to experience the benefits of SMS marketing for your business right now!