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Marketers must find new ways to cut through the noise and engage their audiences meaningfully. This is especially important as social media becomes flooded with advertisements. As a result, MMS (Multimedia Messaging Service) marketing is a powerful tool that is gaining significant traction.
MMS allows businesses to send multimedia content like images, videos, and audio directly to customers’ mobile devices, creating a more dynamic and personalized experience. In this all-in-one guide, we’ll dive into the world of MMS marketing, explaining what it is, showcasing real-world examples, and highlighting its many benefits.
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What is MMS Marketing?
MMS marketing refers to sending multimedia content, such as images, videos, and audio, directly to a customer’s mobile device via text message.
Unlike SMS, which can only deliver plain text, MMS allows businesses to engage customers with visually rich media, making it more engaging and impactful. While SMS is often used for simple, quick communication, MMS allows for more dynamic and memorable interactions with your audience.
Top 6 Benefits of MMS Marketing
From boosting engagement to enhancing customer loyalty, MMS marketing offers a range of benefits that can elevate your marketing efforts. Below, we’ll highlight six advantages of incorporating MMS into your marketing strategy.
Higher Open Rates
MMS marketing can drive higher open rates compared to traditional SMS. When a recipient receives a message with multimedia elements, it immediately grabs their attention and sparks curiosity. This engaging content makes the recipient more likely to open and interact with the message.
Higher Click-Through Rates
MMS marketing doesn’t just increase open rates; it also significantly boosts click-through rates (CTR). When you incorporate multimedia content into your messages, it creates a more compelling call to action. Visual content has the power to evoke emotions, tell a story, or showcase a product in a way that plain text cannot, making the message more enticing and motivating recipients to take action.
Longer Character Count
While SMS is limited to 160 characters, MMS allows you to use up to 1,600 characters, including your image. This longer character count allows marketers to provide more detailed, informative content, which can be especially useful when promoting complex offers, providing product details, or telling a compelling story.
Power of Visuals
Humans are naturally drawn to visual elements, and MMS leverages this by providing a more dynamic and immersive experience. Visual content also tends to be more memorable, meaning recipients are more likely to remember your message and take action. Whether it's a promotional offer, a new product launch, or an event invitation, the visual impact of MMS marketing helps to create a lasting impression that encourages further engagement, making it a powerful tool for increasing brand recognition and customer loyalty.
Boost Conversion Rates
MMS marketing can significantly boost conversion rates by offering a more engaging and compelling way to connect with customers. The combination of multimedia content captures attention more effectively than plain text, making recipients more likely to take the desired action.
Simple to Set Up and scale
MMS marketing is easy to set up and scale with the right mass MMS texting platform. For example, Textedly makes it easy to attach a picture to any outgoing text messaging blasts. Plus, when you send a picture message, you can include up to 1,600 characters in the body of your text message.
5 MMS Marketing Examples
Here are a few MMS marketing examples from brands you know and love.
Welcome Message
Including a photo in your welcome message can improve engagement and give an overview of the brand. You can share a discount code while promoting a new product to entice customers to buy.
Limited-Time Sale
Texting about a limited-time sale with an image encourages customers to make a purchase before the sale ends. In the example below, you’ll see a brand share a tasty image of its granola along with a limited-time discount.
Abandoned Cart
Recover more abandoned carts by text reminders. When you text customers with a gentle reminder of their cart, an image of what’s in their cart, and a link to it, they are more likely to click the link and purchase their items.
Event Promotion
Using MMS to promote an upcoming event is a great way to build anticipation about it. You can share a photo of your event space, a product you’re launching, or a simple visual flyer invite. Use this to encourage RSVPs.
Restock Alert
Using MMS to alert your customers about a product restock is a great way to boost sales. Not only do restock messages encourage customers to sign up for marketing texts, they also remind them to buy the product as soon as it’s on the shelves. When items are back in stock you can send out texts with an image of what’s back.
Other Ways Brands Use MMS Marketing
In addition to the examples above, here are a few more ways to use MMS marketing to promote your brand, service, or offerings.
Promote Seasonal Menus
MMS marketing offers a dynamic way to promote seasonal menus by sending visually appealing and interactive content directly to customers’ phones. You can send mouth-watering images and videos of new dishes, highlighting fresh ingredients or special promotions, encouraging immediate visits.
Launch a New Product
MMS marketing is a powerful tool when launching a new product, as it allows you to deliver a visual image of the item directly to your audience. You can send high-quality images or videos showcasing the product, giving customers a sneak peek at its features and benefits.
Run a Flash Sale
MMS marketing is an ideal way to create urgency and excitement during a flash sale. You immediately grab your customers' attention by sending visually striking images or videos of the discounted products. Including clear, time-sensitive information and clickable links to the sale page makes it easy for them to act quickly.
Tips to Get the Most from MMS Marketing
Here are some best practices to keep in mind when executing an MMS marketing campaign.
- Use high-quality images: The visual appeal of your MMS message is key to grabbing attention. Invest in high-resolution images that showcase your product, menu, or promotion in the best light.
- Get opt-ins: Always ensure that customers have opted in to receive MMS messages, as this not only complies with regulations but also ensures your messages reach an interested audience. Encourage opt-ins by offering incentives such as exclusive discounts, early access to sales, or valuable content in exchange for their permission to send SMS and MMS messages.
- Include compelling offers: One of the best ways to maximize the effectiveness of MMS marketing is by offering irresistible, value-driven deals that prompt immediate action. Whether it’s a limited-time discount, a buy-one-get-one-free offer, or a special promotion for new products, make sure your offer is enticing enough to grab attention.
- Use a clear CTA: A strong, clear call-to-action ensures your audience takes the desired next step. Whether it’s to shop now, claim a discount, or visit a website, your CTA should be simple, direct, and easy to follow. Ensure the CTA stands out in the message, making it impossible for the recipient to miss. Phrases like “Shop Now,” “Claim Your Offer,” or “Reserve Your Spot” paired with a clickable link or button will drive action.
- Include SMS links: One of the most effective ways to enhance your MMS marketing campaign is by incorporating SMS links within your messages. These links allow recipients to take immediate action, such as purchasing, accessing exclusive offers, or exploring a new product. Be sure to use short, easy-to-remember URLs that lead directly to landing pages, product pages, or booking systems, minimizing the steps required for customers to engage.
How to Get Started with MMS Marketing on Textedly
Here are the four simple steps to get started with MMS marketing on Textedly.
1. Sign up for a free Textedly account here. Textedly offers a free trial.
2. Build an SMS subscriber list: Upload your contact list to your Textedly account via CSV file or collect SMS opt-ins by texting your keyword.
3. Build your MMS campaign: Select your image, write your text below it, and upload it to Textedly.
4. Send your photo message: Immediately hit send on your MMS campaign or schedule it for a later time and date.
Frequently Asked Questions About MMS Marketing
To help you get a better understanding of MMS marketing, here are some frequently asked questions and their answers.
What’s the difference between SMS and MMS marketing?
SMS is limited to text-only messages, typically up to 160 characters. MMS allows you to send rich content, such as images, and extends the character count to 1,600. For an in-depth breakdown, check out our article on SMS vs. MMS.
Does MMS marketing cost more than SMS?
MMS messages typically cost more to send and receive. For example, on the Textedly platform, MMS will use two message credits per message sent vs. one message credit per SMS.
When should I choose MMS over SMS?
You should choose MMS over SMS when you want to deliver rich, engaging content that goes beyond simple text.
For example, MMS is great for sharing promotional messages and coupons. Whereas simple payment reminders or appointment details are better as SMS messages.
Level Up Your Text Marketing Campaigns with MMS
MMS is a game-changer for text marketing campaigns. By incorporating rich, engaging content like images, videos, and clickable links, MMS allows you to create more visually compelling messages that resonate with your audience. If you're ready to see the impact of MMS marketing firsthand, give Textedly a try. With an easy-to-use platform and powerful features, you can start creating stunning MMS campaigns that captivate your audience today! Sign up for a free trial.
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