SMS surveys are a quick and easy way to reach your customers and collect valuable information and feedback. Because text messaging is a convenient way to respond quickly, your business is more likely to receive answers and information right away.
Today we’ll talk about text message surveys as a tool for your business or organization and how to use them to your advantage.
Text surveys offer insight into your customers’ behaviors and needs so you can make necessary adjustments to meet business milestones. Obtaining customer feedback can be used for marketing strategies, business practices, and improved customer insight and engagement.
SMS surveys can be created and personalized for your business to gather the information that will best suit you. Let’s take a look at some of the ways to put surveys to use:
Many businesses and organizations use text messages for polling and collecting votes. This is a valuable and cost-effective method for increasing brand awareness, analyzing purchase intent and gathering customer feedback.
Survey polls are easy to set up and affordable to manage and maintain. Considering 95% of SMS text messages are opened and read within the first three minutes of receipt, this bodes well for companies that send polls via SMS. Check out a few ways to implement this survey option:
The average response time to a mobile survey is approximately 90 seconds. This reveals just how effective surveys are for businesses in obtaining customer feedback.
For businesses looking for new ways to improve their customer service, consumer feedback is the best way to capture this information.
Customer satisfaction is the priority with increased competition and ongoing pressure between businesses. Implementing SMS surveys is a great way to create a continuous feedback loop that allows you to pivot and make immediate changes.
Examples of when to send SMS Surveys:
Research indicates that a happy customer tends to share their positive experience with about six people. In contrast, an unhappy customer is likely to share their negative experience with fifteen or more people. These are consequences a business can’t afford.
Text surveys are meant to be convenient and easy for the customer. You want to keep the survey questions short and straightforward to encourage customer feedback. Formatting a survey can be done in several ways, for example:
How did you hear about us?
A - Social media
B - Google Ad
C - Web search
D - Friend or family
E - Other
Rate your experience from 1 to 5
1 - I loved my experience
2 - It was pretty good
3 - My experience could have been better
4 - I am unhappy with my experience
5 - I am highly dissatisfied
It’s a good idea to follow certain practices that will encourage a high level of participation and feedback from your SMS surveys.
One of the best reasons to utilize text surveys is the high open and response rate.
Email marketing can suffer from lower engagement rates (20% open rate and 6% average response rate). On average, a person will send 25% more texts than emails. That’s an average of at least 15 texts compared to 12 emails per day. Additionally, many emails end up in your spam folder or simply get deleted without ever being read.
For these reasons, real-time surveys via text message are preferable to the less reliable email surveys.
SMS surveys are a great way to reach people in real-time and acquire useful feedback. With various survey styles and options, it’s easy for every type of business to benefit from text surveys. Surveys are easy to set up, manage and maintain, which improves marketing, brand awareness, business practices and overall growth.
Are you ready to take your business to the next level with SMS surveys that work? Don’t waste another minute wondering how to get started. Sign up today and receive your free trial.