When a company is considering Customer Acquisition vs Retention Cost, more attention should be given to retention. Customer retention is five times more cost effective than obtaining new customers. Companies today seem to failing to take advantage of this since they are spending more money to seek out new customers. A company's first objective should be to retain existing customers and create a loyal business relationship with them, one that will allow them to cut the cost of acquiring new customers. See our infographic, "Customer Acquisition vs. Customer Retention Cost" for more facts on this subject matter. Check out how SMS Marketing can help you to retain your customer and what you should do.