As a business owner, you’ve likely heard time and time again that online reviews are crucial for success. But if you need solid proof to back up that claim, you’re in the right place. In 2025, online reviews continue to hold immense power in shaping consumer behavior and influencing purchasing decisions.
To help you understand just how critical these reviews are for your business, we’ve compiled the most impactful review statistics of the year. Whether you’re trying to build trust, boost sales, or stay ahead of the competition, these eye-opening stats are a must-read for anyone serious about growing their brand and online reputation.
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The usage and dependency of online reviews has expanded rapidly from 2019 to 2025. Check out Textedly’s compilation of the top five stats that prove the importance of generating more trustworthy online reviews for your business.
Online reviews have become a cornerstone of consumer decision-making, with recent stats highlighting their incredible influence. Let’s take a look at a few stats to show the immense power of business reviews.
The use of online reviews continues to surge. Let’s take a look at some online review usage statistics.
Stats About Replying to Reviews
In addition to collecting more reviews, these stats showcase the power of managing your online reviews.
Stats About Online Review Platforms
Here are some statistics about specific online review platforms.
Understanding the impact of online reviews across various sectors can help businesses tailor their strategies and improve customer engagement. Let’s dive into some key stats that highlight different industries.
A staggering 84% of consumers say that they trust online reviews for service businesses as much as personal recommendations. As the influence of online feedback continues to grow, service businesses must actively manage their online presence to build credibility and attract new clients.
In the travel and hospitality industry, online reviews play a pivotal role in shaping customer decisions. Research shows that 81% of travelers rely on reviews to help them choose accommodations, and 95% of consumers read at least 10 reviews before making a booking. Positive reviews can significantly boost a hotel’s or resort’s reputation.
Around 70% of shoppers are more likely to purchase a product with positive reviews, while 63% are influenced by reviews when deciding whether to buy from a new online store. For eCommerce businesses, customer feedback is not just about reputation; it also affects search rankings.
For automotive businesses, online reviews have become a critical factor in building trust and attracting customers. Research shows that 80% of car buyers consult online reviews before making a purchasing decision. Whether it’s for a new or used car purchase, service center, or repair shop, a positive online reputation can greatly impact sales and customer retention.
In the healthcare industry, online reviews have a significant impact on patient choice and trust. Patients use online reviews as a first step when selecting a healthcare provider, with 60% saying that a positive review would lead them to book an appointment.
People read reviews before trying a new fitness facility, with 64% of potential clients considering reviews as important as recommendations from friends or family. Having a positive online reputation can make or break their success. Reviews not only influence consumer decisions but also help businesses showcase their offerings, from workout classes to spa services, making it essential for fitness professionals to actively engage with online feedback.
For B2B companies, online reviews are increasingly vital in establishing credibility and attracting new clients. B2B buyers conduct online research before making a purchasing decision, with 70% of them relying on peer reviews and testimonials to assess potential vendors.
In fact, 68% of business decision-makers say they trust online reviews as much as personal recommendations when evaluating a service or product. As B2B buyers are often looking for long-term partnerships, a strong online reputation can serve as a powerful differentiator, making it essential for businesses to actively manage their online feedback to foster trust and drive growth.
Here are some of the top asked questions about online business reviews.
To get more online reviews, ask satisfied customers directly, make the review process easy, and provide follow-up reminders with clear instructions and links.
Technically yes, but they shouldn’t. It can lead to repetitional damage and fines from the Federal Trade Commission.
Online reviews are highly effective for businesses, with 93% of consumers reading one before making a purchase and 91% trusting them as much as personal recommendations.
Should I reply to online reviews?
Yes, replying to online reviews shows that you value customer feedback, helps build trust, and can improve your business’s reputation.
Collect and Manage Online Reviews with Textedly
Online reviews are crucial for building trust and attracting new customers, and Textedly provides a streamlined, efficient way for your business to manage and collect more reviews.
With its easy-to-use SMS-based platform, you can automate review requests, stay engaged with customers, and reply to feedback — all from one central hub. By making the review process simple and convenient for your customers, Textedly helps you grow your online reputation and gain a competitive edge. Start leveraging the power of customer reviews today with Textedly and sign up for a free trial today.