How do Google reviews help your business?
From boosting your local reputation to improving your ranking in search engine results, there are numerous benefits of Google reviews. Leveraged correctly, they can help your business rise to the top of the local market.
Let’s break down five benefits of Google reviews and how they can support your brand.
While you may be investing in your online presence by developing social media accounts or building an outstanding website, don’t forget about your presence in the world’s top search engine: Google.
Garnering Google reviews can increase potential customers’ exposure to your brand because:
If you’re trying to amp up your online exposure, it may be time to start collecting Google reviews from your customers.
Your brand can use the feedback provided in reviews to improve your product or service model.
What could that look like? Let’s explore a hypothetical brand, Larry’s Socks:
One customer review could be the difference between an inconspicuous product flaw and a game-changing solution.
In the digital age, customer reviews are a trusted metric for product and service quality:
Thus, reviews can be a powerful conversion tool. If a potential customer Googles your brand while they’re on the fence about making a purchase, positive reviews could tip the scale in your favor.
We mentioned that businesses with reviews are more likely to appear in the Map Pack at the top of the search engine results. But why is a spot in the Map Pack such a coveted one?
According to Search Engine Journal:
If you want to appear at the top of the search engine results page when consumers search for something related to your brand, gathering reviews can help – making reviews an important element of local SEO.
Perhaps one of the most important benefits of reviews is that positive ones can only improve your brand’s online reputation in the local economy.
Once your Google Business page has racked up some positive reviews, consider embedding those reviews onto your website to show your customers how happy others are with your brand.
The benefits of Google reviews are clear: They can amplify your online presence, supply useful feedback, convert customers who are on the fence, improve search engine rankings and support your local reputation.
If you’re ready to start reaping the rewards of a strong review base, it’s time to ask your customers for feedback. And the best place to do that? In a convenient text.
With Textedly's Online Review Management Software, you can reach out to your customers using SMS or MMS messaging with ease. Request reviews, confirm appointments, spread the word about sales and so much more using our simple, powerful platform.
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Sources:
ReviewTrackers. Online Review Statistics and Trends: A 2022 Report by ReviewTrackers. https://www.reviewtrackers.com/reports/online-reviews-survey/
Search Engine Journal. How Google Reviews Impact Map Pack & Organic Search Rankings. https://www.searchenginejournal.com/google-reviews-impact-rankings/429783/
Search Engine Journal. Google Local Pack: What Is It?. https://www.searchenginejournal.com/google-local-pack/463476/
Qualtrics. Online Reviews Statistics to Know in 2022. https://www.qualtrics.com/blog/online-review-stats/