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Jul 29, 2020
6 MIN READ

Americans send roughly 26 billion text messages every day – so you’ve likely seen the acronym “SMS” being thrown around. But if you’re not familiar with common text message lingo, you may be wondering – what’s the difference between an SMS and a text?

Alessia Scott
Jul 22, 2020
6 MIN READ

Advancements in technology have paved new ways for criminals to extort money and steal information from consumers. One new and increasingly common method is through spam text messages.

Jessie Chantel
SMS Marketing Tips
Jul 29, 2020

SMS Vs. Text: What Is the Difference?

Americans send roughly 26 billion text messages every day – so you’ve likely seen the acronym “SMS” being thrown around. But if you’re not familiar with common text message lingo, you may be wondering – what’s the difference between an SMS and a text?

Alessia Scott
SMS Marketing Tips
Jun 24, 2020

8 Creative SMS Marketing Campaigns to Inspire You

Are you maximizing the potential of your SMS marketing efforts? 

Aside from using SMS to send alerts or reminders to customers, you can also leverage creative SMS marketing to grow your reach, increase revenue and delight your customers. 

In this article, we’ll show you how to send engaging SMS marketing campaigns – and share a few favorite SMS marketing campaign ideas to jumpstart your creativity. 

Alessia Scott
SMS Marketing Tips SMS for B2B sms marketing ideas sms long code vs. short code
Dec 12, 2019
5 MINS READ

SMS Long Code vs Short Code Marketing: The Big Decision

Did you know that over 50% of website traffic comes from mobile devices?  Here’s another amazing fact: statistics have shown that text messages have an incredible open rate of 98%! With these facts in mind, you might want to consider utilizing SMS marketing to leverage more sales and increase conversion for your business. However, if you are only getting started with text marketing, you will have to make an important decision eventually. Before designing the campaign, the messages, special offers, you need to decide whether you’ll be using short code or long code text. 

Alessia Scott
SMS Marketing Examples SMS Marketing for Business SMS for B2B sms marketing best practices
Sep 12, 2019
6 MIN READ

What is SMS marketing? [Ultimate guide for starters]

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

 

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Alessia Scott
Small Business MMS Marketing for Business Mobile Marketing
Aug 13, 2019
4 MIN READ

MMS Marketing For Businesses [5 Top ways for Different Industries]

Multimedia messaging is around since 1984 and it still continues to be one of the powerful marketing ways. It’s effortless and all you need is a compelling SMS/MMS text message to engage customers. It’s enough to mention that SMS marketing boasts with a 98% open rate and MMS marketing even higher. The creative potential of MMS marketing is endless and it’s like a two-way road that reaches to the customer and gets back. MMS is an irreplaceable marketing technique for the contests and other events that require feedback from the customer in the shape of pictures, videos or more. 

Alessia Scott
SMS Marketing for Business Small Business
Jul 17, 2019
6 MIN

5 Customer-Oriented Tips to Improve Sales Performance

Sales is one of the most responsible and complex aspects of your business development process. Making sure that your sales processes are carried out in the best way is of crucial importance for the growth of your company. 

Alessia Scott
SMS Marketing for Business
Jul 12, 2019
6 MIN READ

6 Ways to Convert High-Quality Leads into Customers

It goes without saying that lead generation is of crucial importance for any business whose marketing strategies are linked with sales or demand. Moreover, 51% of marketers consider the acquisition of leads as the most important goal that their marketing efforts should be directed at. 
However, it’s not just about generating as many leads as possible - it’s mainly about the leads being of high-quality. Your team might bring you hundreds or thousands of leads but how many of them will drive actual sales? 

Alessia Scott
SMS Marketing for Business Mobile Marketing
Jun 25, 2019
5 MIN READ

5 Ways to Create the Best Customer Service Experience

Good customer experience is of the utmost importance for any business because it brings new customers to you and creates a loyal customer base. If you fail to provide quality customer service to your clients then you can expect huge financial and other losses. In order to avoid such and other problems, it’s always good to make sure your company meets the needs and requirements of the customers properly.

Alessia Scott

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