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May 13, 2020
6 MIN READ

Email has been the preferred method for sending mass messages and reaching audiences for decades. But a formidable opponent has arrived on the scene. 

SMS marketing has emerged as a fast, cost-effective and reliable way to share promotions, reminders and updates with customers. 

Email and SMS can work together to create a seamless communication experience for customers. And while certain messages are best delivered in an email, many marketing messages are more effective when sent via SMS. 

In this blog, we’ll compare email vs. text marketing to help you maximize ROI from your marketing campaigns – and share the best scenarios to send SMS messages and emails. 

Eric Miller
May 6, 2020
6 MIN READ

So, you’re ready to start texting your customers. But how do you send a professional text message across such an informal channel?

Jessie Chantel
May 13, 2020
4 MIN READ

Email has been the preferred method for sending mass messages and reaching audiences for decades. But a formidable opponent has arrived on the scene. 

SMS marketing has emerged as a fast, cost-effective and reliable way to share promotions, reminders and updates with customers. 

Email and SMS can work together to create a seamless communication experience for customers. And while certain messages are best delivered in an email, many marketing messages are more effective when sent via SMS. 

In this blog, we’ll compare email vs. text marketing to help you maximize ROI from your marketing campaigns – and share the best scenarios to send SMS messages and emails. 

Eric Miller
May 6, 2020
4 MIN READ

So, you’re ready to start texting your customers. But how do you send a professional text message across such an informal channel?

Jessie Chantel
SMS Marketing Tips SMS for B2B sms marketing ideas sms long code vs. short code
Dec 12, 2019
5 MINS READ

SMS Long Code vs Short Code Marketing: The Big Decision

Did you know that over 50% of website traffic comes from mobile devices?  Here’s another amazing fact: statistics have shown that text messages have an incredible open rate of 98%! With these facts in mind, you might want to consider utilizing SMS marketing to leverage more sales and increase conversion for your business. However, if you are only getting started with text marketing, you will have to make an important decision eventually. Before designing the campaign, the messages, special offers, you need to decide whether you’ll be using short code or long code text. 

Alessia Scott
SMS Marketing Examples SMS Marketing for Business SMS for B2B sms marketing best practices
Sep 12, 2019
6 MIN READ

What is SMS marketing? [Ultimate guide for starters]

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

 

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Alessia Scott
Small Business MMS Marketing for Business Mobile Marketing
Aug 13, 2019
4 MIN READ

MMS Marketing For Businesses [5 Top ways for Different Industries]

Multimedia messaging is around since 1984 and it still continues to be one of the powerful marketing ways. It’s effortless and all you need is a compelling SMS/MMS text message to engage customers. It’s enough to mention that SMS marketing boasts with a 98% open rate and MMS marketing even higher. The creative potential of MMS marketing is endless and it’s like a two-way road that reaches to the customer and gets back. MMS is an irreplaceable marketing technique for the contests and other events that require feedback from the customer in the shape of pictures, videos or more. 

Alessia Scott
SMS Marketing for Business Small Business
Jul 17, 2019
6 MIN

5 Customer-Oriented Tips to Improve Sales Performance

Sales is one of the most responsible and complex aspects of your business development process. Making sure that your sales processes are carried out in the best way is of crucial importance for the growth of your company. 

Alessia Scott
SMS Marketing for Business
Jul 12, 2019
6 MIN READ

6 Ways to Convert High-Quality Leads into Customers

It goes without saying that lead generation is of crucial importance for any business whose marketing strategies are linked with sales or demand. Moreover, 51% of marketers consider the acquisition of leads as the most important goal that their marketing efforts should be directed at. 
However, it’s not just about generating as many leads as possible - it’s mainly about the leads being of high-quality. Your team might bring you hundreds or thousands of leads but how many of them will drive actual sales? 

Alessia Scott
SMS Marketing for Business Mobile Marketing
Jun 25, 2019
5 MIN READ

5 Ways to Create the Best Customer Service Experience

Good customer experience is of the utmost importance for any business because it brings new customers to you and creates a loyal customer base. If you fail to provide quality customer service to your clients then you can expect huge financial and other losses. In order to avoid such and other problems, it’s always good to make sure your company meets the needs and requirements of the customers properly.

Alessia Scott
SMS Marketing for Business Small Business
Jun 10, 2019
5 MIN READ

Why Text Messaging Continues to Grow?

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

Alessia Scott
SMS Marketing for Business
May 13, 2019
5 MIN READ

SMS Marketing for Cinemas and Theatres

The entertainment industry has long gone beyond using traditional marketing strategies such as magazines, radio ads, flyers and posters. The latter still remain in use but newer and much more effective tools are becoming popular due to the fast-paced development of the digital and online world.

Alessia Scott

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