32 Time-Saving Real Estate Text Message Scripts

SMS Marketing

Feb 14, 2024

Alessia Scott

In the real estate industry, timing is everything. You probably already know that SMS marketing can help convert real estate leads into buyers and sellers faster than your competitors – but how?

Consider these SMS statistics from Techjury:

Nearly 100% of people open their text messages.

75% of clients want to receive offers via SMS.
60% of customers read texts within 1-5 minutes of receiving them.

If you lack inspiration, our real estate SMS marketing scripts will start you on the road to success. Here are 32 real estate text message templates to help you keep in touch with potential buyers and sellers.

Benefits of using SMS marketing in real estate
32 real estate text message scripts
Best practices for sending real estate text messages

Benefits of Using SMS Marketing in Real Estate

Buying or selling a home is a big decision – one that’s filled with paperwork, meetings, phone calls and questions galore. For the buying or selling process to go as smoothly as possible, real estate agents need to be able to communicate with clients quickly, clearly and effectively.

In the competitive world of real estate, timing and responsiveness are everything.

While emails and calls are often the best choice for longer, more detailed conversations, SMS is the best way to communicate time-sensitive information quickly, ensure that all involved parties are on the same page and guarantee that clients see your messages.

Whether you’re notifying potential buyers about new listings, scheduling property viewings or providing updates on transactions, SMS allows you to stay connected with clients anytime, anywhere.

Not convinced? Here are a few key benefits of using SMS marketing in real estate:

Share information quickly. Texts are read by 98% of recipients and have a 45% response rate, making them an efficient way to reach clients on their mobile devices.
Add a personal touch. Real estate text messaging enables you to customize messages with listing prices and specific preferences. That way, your clients receive relevant information they’re more likely to respond to.
Manage follow-ups. It’s easy to overlook an email or miss a phone call. With SMS, you can get back to customers immediately with automated responses – even if you’re busy or out of the office.
Better customer relationships. Relationships rely on timely, effective communication. By communicating with clients via SMS, you’ll foster trust and create a shared space where questions can be asked, and information can be exchanged.

32 Real Estate Text Message Scripts

Ready to start texting your clients? Here are 32 real estate text message scripts that you can use to keep clients in the loop, foster trust and make sales.

All-Purpose Real Estate Text Message Scripts

SMS is a useful tool for reaching your audience quickly and effectively. Save time and foster meaningful connections with buyers, sellers or prospects with these all-purpose text message scripts:

1. Introduction Script

Chatting with a potential buyer or seller in real-time is priceless. Set up viewing appointments with an introductory text message.

Hi [Name]! This is [Agent Name] with [Business Name]. Whether you're buying or selling, I'm here to provide personalized guidance every step of the way. Let's set up a call to chat about your goals! When would be the best time to reach you?

2. New Sign-Up Script

SMS marketing requires companies to receive express written consent before texting consumers. Once you’ve received consent, send your client a welcome message and get to know them better.

Hi [Name], thanks for signing up for texts from [Business Name]! Are you looking to buy or sell a home? -[Agent Name]

Pro tip: Use client responses to segment your SMS marketing lists and reach your target audience more quickly.

3. Auto Reply Text Script

Sometimes potential clients reach out at inconvenient times – don’t leave them hanging! Setting up automated text messages lets them know you value their business.

Thank you for contacting me. I’m currently with a client but would love to chat with you! Can I call you back within the hour? Thank you! -[Agent Name, Business Name]

4. Courtesy Script

Things don’t always go as planned – however, it’s important to keep your clients in the loop to avoid confusion or potential frustration. SMS is the best way to keep your clients updated when plans suddenly change.

Hi [Name], My apologies – I’m running 30 minutes late. Can you meet me at [Time] instead? Thank you! -[Agent Name, Business Name]

5. Appointment Reminder Script

SMS appointment reminders are a great way to contact clients and remind them about upcoming meetings you’ve scheduled. This reduces no-shows and increases your chance of closing a deal.

Hi [Name], your appointment to see the house at [Address] on [Date] at [Time] is approaching! To view the listing, please visit [Link]. To reschedule, give us a call or text at [Phone Number]. Thank you! -[Agent Name, Business Name]

6. Congratulations Template

The deal closed – woo hoo! Tell your client the good news with a quick text and follow up with a phone call.

Hi [Name]! The deal on [Address] is closed – congratulations! Let’s celebrate with a glass of champagne at the signing. 🎉 -[Agent Name, Business Name]

Real Estate Text Message Scripts for Common Buyer Inquiries

Buying or selling a home is a big decision, and it requires a timely exchange of key details from client to agent. Streamline the communication process with ready-to-use text message templates for common buyer inquiries:

7. Information Request Script

Once you’ve connected with prospective clients, lay out the next step. Share links to listings or the contact page on your website so they can discover more properties.

Hey [Name], thanks for requesting more information about our available listings! Here are some properties that might interest you: [Link #1], [Link #2], [Link #3]. Let me know if any of these catch your eye! -[Agent Name, Business Name]

8. Open House Template

With SMS, you can communicate time-sensitive information about open houses and offers to potential clients quicker than by phone or email.

Hi [Name]! I’ve got some exciting open houses for you to check out this week: [Address] on [Date] @ [Time], [Address] on [Date] @ [Time], [Address] on [Date] @ [Time]. Let me know if you’ll be stopping by. Talk soon! -[Agent Name, Business Name]

9. Follow-Up Template

Timely follow-ups are crucial to keeping clients from going to competitors. After speaking with a client, send them a short text to check in with them, lay out the next steps and open the floor for any questions they may have:

Hi, [Name]! Last week, you contacted me about the listing at [Address]. It’s still on the market — do you want to schedule a showing? Let me know if you’d like to see it this week, and feel free to send over any questions you may have. - [Agent Name, Business Name]

10. Additional Homes Available Script

The first home viewed is often the first of many a potential buyer considers. Send information on similar listings to increase the chance of a good match.

Hi [Name], did you like the home at [Address]? Check out similar listings in [City] at [Link]. Let me know if any interest you! -[Agent Name, Business Name]

11. Information Response Template

Buying or selling a home is a big decision. Be prepared to answer questions and send important information with an information response template.

Hi [Name], thanks for contacting me! [Address] is a [# Bedrooms], [# Bathrooms] built in [Year]. For more information, visit [Link]. Let me know if you’re interested, and we’ll schedule a showing ASAP! -[Agent Name, Business Name]

12. Upcoming Event Script

Send a text message to notify clients as soon as possible of upcoming events, activities, or opportunities.

Hi, [Name]! We’re hosting an event for first-time homebuyers on [Date] at [Time]. Our office address is [Address]. Let me know if you plan to stop by, and we’ll have a seat ready for you! -[Agent Name, Business Name]

13. Home Browsing Appointment Script

Not all buyers know exactly what they’re looking for right off the bat. Schedule a home-browsing appointment with them to clarify what they want so you can match them with the perfect home.

Hi, [Name]! What is your availability this week? Let's schedule a home browsing appointment to get a better idea of available options. Thank you! -[Agent Name, Business Name]

14. Neighborhood Overview Script

Are your potential buyers new to the area? Include information about neighborhoods they’ve expressed interest in to help acquaint them with surrounding neighborhoods.

Hi, [Name]. After chatting about what you’re looking for in a home, I think the [Neighborhood Name] area may interest you. It has excellent schools, parks and close proximity to shopping centers. Let me know if you’re interested, and we can explore properties in this neighborhood! -[Agent Name, Business Name]

15. Financing Options Script

Buying a home is complicated – especially for first-time buyers. Offer them guidance on real estate financing by educating them on financing options that are relevant to them.

Hi [Name], did you know there are various financing options available for homebuyers? We can help you explore the best options, from traditional mortgages to government-backed loans. Let's discuss your financial goals and find the ideal financing solution. -[Agent Name, Business Name]

16. Exclusive Listings Script

Offer buyers exclusive listings with a script designed to attract discerning buyers.

Hi [Name] – great news. I have some exclusive listings available that match your preferences. These properties aren't available on public platforms yet, so it’s the perfect time to get your foot in the door. Let's schedule a private viewing at your convenience! -[Agent Name, Business Name]

17. Market Insights Script

Give buyers a competitive edge with up-to-date information and trends to help them make informed real estate decisions.

Hi [Name], here are the latest market insights for the [City/Neighborhood] area: rising home values, low inventory, and high demand. It's a great time to make a move. Let's discuss how you can capitalize on the current market conditions! -[Agent Name, Business Name]

18. First-Time Homebuyer Script

Help first-time buyers navigate the homeownership journey confidently, guiding them through the process and addressing their needs.

Hi [Name], you might have questions and concerns as a first-time homebuyer. Don't worry – I'm here to guide you through the process. Let's schedule a consultation to discuss the essentials and ensure a smooth journey toward homeownership. -[Agent Name, Business Name]

19. Customized Property Recommendation Script

Send tailored recommendations to buyers, ensuring they find the home that aligns with their preferences and requirements.

Hi [Name], based on your preferences and budget, I've curated a list of properties that align with your criteria. Please review these customized recommendations, and let's plan a tour to find your dream home! -[Agent Name, Business Name]

20. Listing Price Alert Template

The only thing that’s constant is change. Giving clients the good news when prices drop (or the not-so-good news when prices increase) can motivate them to make buying decisions.

Hi [Name], the home you loved at [Listing Address] just dropped from $800k to $750k. Would you like to make an offer? Let me know ASAP! -[Agent Name, Business Name]

Real Estate Text Message Scripts for Sellers

Effective communication is essential for sellers to make informed decisions. Use these real estate text message scripts for sellers to effectively engage with prospects, share important updates and navigate the selling process.

21. Seller Valuation Template

Letting clients know the value of their current home helps them plan for future purchases.

Hi [Name], I’ll have your home valuation ready ASAP! Let me know when you’re available for me to stop by for a few minutes to check out the property. Thank you! -[Agent Name, Business Name]

22. Home Inspection Script

Home inspections are an important part of the buying and selling process. Keep clients apprised of these critical appointments.

Hi, [Name]! Your home inspection is scheduled for [Date] at [Time]. Reply to this message to confirm or change this appointment. Thank you! -[Agent Name, Business Name]

23. Farming Script

Following up on past leads is a surefire way to stir up new business.

Hi, [Name]! It’s [Agent Name] with [Business Name]. You reached out to our office last year about selling your home. Similar properties in your area are now listed between [Price] and [Price]. Let me know if you’d like to chat and get more information!

24. Potential Buyer Question Template

Buyers and sellers have lots of questions! Anticipating these questions with prewritten templates can save you valuable time.

Hi [Name], the clients interested in your home want to know if [Item] is included in the selling price. Would you consider adding it to the deal, or would you like to counter it? Please let me know, and I’ll communicate with them. -[Agent Name, Business Name]

25. New Lead Script

New leads can come from any number of sources, so be prepared to contact them with important information ahead of time.

Hi [Name], thanks for expressing interest in [Listing Site]. Do you have time to talk about the listing on [Address]? -[Agent Name, Business Name]

26. Referral Template

Client referrals are worth their weight in gold. Start building referral relationships via text.

Hi [Name], thanks for contacting [Business Name]! Our partner, [Business Name], specializes in listings in [Neighborhood Name] and would love to help you with your home search. Call or text them at [Phone Number] to schedule an appointment. -[Agent Name, Business Name]

27. Marketing Plan Script

Optimize a property's exposure and attract qualified buyers with a marketing script tailored to reach a wide audience.

Hi [Name], selling a home requires strategic marketing. I’ve developed a comprehensive marketing plan tailored to maximize exposure for your property. Let's schedule a consultation to discuss how I can effectively promote your home to potential buyers. -[Agent Name, Business Name]

28. Competitive Market Analysis Script

Set the right listing price and understand the local market by sharing insights about comparable properties and market trends.

Hi [Name], understanding the local market is crucial when setting the right listing price for your home. Let's discuss how to position your property competitively, and I’ll provide a detailed comparative market analysis (CMA) to determine the optimal price range. -[Agent Name, Business Name]

29. Virtual Home Tour Script

Virtual home tours offer potential buyers a first look at what life may look like in a new home. Let sellers know they have more dynamic and eye-catching options for showcasing their property.

Hi, [Name]! Did you know that virtual home tours are a great way to catch a buyer’s eye? Creating a compelling virtual tour of your home allows potential buyers to explore every corner remotely. Let's discuss incorporating virtual tours into your marketing strategy. -[Agent Name, Business Name]

30. Revive Interest Script

Revive interest in sellable property by re-engaging prospects and reigniting curiosity about their listing.

Hi [Name], your listing for [Property Address] recently expired. Don't miss out on potential buyers! Let's reinvigorate interest in your property with a fresh approach and discuss how we can relaunch your listing and attract qualified buyers. -[Agent Name, Business Name]

31. New Marketing Strategy Script

Introduce innovative tactics and platforms to expand visibility and generate renewed interest among potential buyers.

Hi [Name], your previous listing might not have received the attention it deserved – but don’t give up yet! I specialize in marketing expired listings and I’d love to work together on a strategy to rekindle interest in your property and secure a fast sale. -[Agent Name, Business Name]

32. For Sale by Owner

Provide guidance and support to clients considering an independent sale.

Hi, [Name]! Navigating the real estate market can be complex. As a seasoned real estate agent, I can offer expert guidance throughout the selling process to help you get the best results. Let me know if you’d like to discuss how I can help you maximize the value of your home. -[Agent Name, Business Name]

SMS Best Practices for Real Estate Businesses

There are several best practices that you should use when communicating via SMS. Here are some things to keep in mind before you start texting your clients:

Obtain express written consent. Before you text your clients, you must obtain express written consent. This isn’t just a best practice – it’s the law.
Allow subscribers to opt-out. Again, this is law – so make sure to provide clients with a clear way to opt out of receiving text messages from you.
Text with purpose. It can be easy to get carried away when you’re communicating via text. Make sure you’re only texting your clients about relevant matters, and don’t flood their phone with message after message.
Identify yourself. Your clients likely get dozens of texts every day, so it’s important to identify yourself. Signing off with your name and your business name will do the trick.
Send texts at appropriate times. Be sure to text clients at reasonable hours. Anything before 8 AM and after 9 PM is considered disruptive.
Keep it short. Text is not the place to discuss detailed matters, so try to keep your texts short and to the point.
Be conversational. While your tone should stay professional, don’t be afraid to be conversational and open the floor to questions – you can always continue your conversation with a phone call if needed.
Personalize your message. Something as simple as adding your client’s first name to your text message adds a personal touch and makes you seem personable and welcoming.
Add emojis. While emojis may not be appropriate on text messages regarding more professional matters, pop an emoji into texts about showings, relevant listings or when an offer closes to make your message more eye-catching.

Partner with Textedly to Grow Your Real Estate Marketing Campaigns

Ready to take advantage of the time-saving power of SMS and market your real estate business?

At Textedly, we make it easy to set up your campaigns and send your real estate text messages. With our versatile, user-friendly platform, you can schedule open houses, follow up with real estate leads, and send text messages in bulk with just one click.

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