19 Time-Saving Real Estate SMS Marketing Templates

In the real estate industry, timing is everything. You probably already know that SMS marketing can help convert real estate leads into buyers and sellers faster than your competitors, but how? 

Consider these 2022 statistics from Techjury:

• Nearly 100% of people open their text messages
• 75% of clients want to receive offers via SMS
• 60% of customers read texts within 1-5 minutes after receiving them

If you lack inspiration, our real estate SMS marketing templates will get you started on the road to success. Here are 19 real estate text message ideas to help you keep in touch with your clients.

1. New Sign-Up Template

SMS marketing requires companies to receive express written consent before texting consumers.

Hi [First Name], thanks for signing up for texts from [Business Name]. Are you looking to buy or sell a home?

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

Pro tip: Use client responses to segment your SMS marketing lists and reach your target audience more quickly.

Are you rusty on opt-in procedures? Read The Complete SMS Compliance Guide

2. Information Request Template

Once you’ve connected with prospective clients, give them the next step. Share links to listings or the contact page on your website so they can discover more properties.

Hey [First Name], 

Thanks for requesting more information about our available listings! Here are some properties that might interest you:

[Link to Listing #1]

[Link to Listing #2]

[Link to Listing #3]

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

Pro tip: Always include your client’s first name to personalize your messages.

3. Auto Reply Text Templates

Sometimes potential clients reach out at inconvenient times -- don’t leave them hanging! Automated texts let them know you value their business.

Example 1:

Thank you for contacting me. I’m currently with a client but would love to chat with you! Can I call you back within the hour?

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

Example 2:

Thank you for contacting me. I’m out of the office but would love to connect with you. Can I call you back on [Date]?

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

4. Open House Template

With SMS, you can communicate time-sensitive information about open houses and offers to potential clients more quickly than with a phone call or email. Group texting also saves you time, so you can avoid making unnecessary phone calls to clients who are no longer interested.

Hi [First Name], 

I hope you’re having a great week! We’ve got some exciting open houses for you this week:

[Address] on [Date] @ [Time]

[Address] on [Date] @ [Time]

[Address] on [Date] @ [Time]

Let me know if you’ll be stopping by!

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

Pro tip: Space out crucial information like addresses, dates and times, so your clients don’t miss anything.

5. Courtesy Templates

Sometimes things don’t go as planned. Keep your clients updated when plans suddenly change.

Example 1:

Hi [First Name], 

My apologies, but I’m running 30 minutes late.  Can you meet me at [Time] instead?

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

Example 2:

Hi [First Name], 

I’m so sorry, but something has come up and I can’t make it today.  Can we reschedule for [Date] at [Time]? 

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

6. Follow-Up Template

Timely follow-ups are crucial to keeping clients from going to competitors. 

Hi [First Name], 

Last week, you reached out to me about the listing at [Address]. It’s still on the market — do you want to schedule a showing? Let me know if you’d like to see it this week!

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

7. Additional Homes Available Template

The first home viewed is often the first of many a potential buyer considers. Send information on similar listings to increase the chance of a good match. 

Hi [First Name], 

Did you like the home at [Address]? See similar listings in [City] at [Link].

Talk soon!

[Real Estate Agent Name]

[Real Estate Business Name]

8. Information Response Template

Potential buyers often want quick questions answered. So it’s always a good idea to be prepared with helpful information.

Hi [First Name],

Thanks for contacting me! [Address] is a [# Bedrooms], [# Bathrooms] built in [Year]. For more information, visit [Link].

[Real Estate Agent Name]

[Real Estate Business Name]

9. Upcoming Event Template

Hi [First Name], 

I wanted to let you know we’re hosting an event for first-time homebuyers on [Date] at [Time]. Our office address is [Address]. Let me know if you plan to stop by!

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

Did you know? SMS is the perfect method for promoting events and increasing visibility

10. Introductory Buyer Template 

Having face time with a potential buyer is priceless. Set up viewing appointments with an introductory buyer template.

Hi [First Name]! What is your availability this week? Let’s set up an appointment to browse a few homes so you can get a better idea of what’s out there.

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

Pro tip: Ask your client what neighborhood they’re interested in so you can show them more relevant listings.

11. Appointment Reminder Template 

Appointment reminders via SMS are the best way to reach out to clients and let them know about upcoming meetings you’ve scheduled.

Hi [First Name], 

This message is to remind you of your appointment to see the house at [Address] on [Date] at [Time]. To view the listing, please visit [Link]. Please call or text this number if you want to cancel or reschedule this appointment. 

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

12. Seller Valuation Templates 

Letting clients know the value of their current home helps them plan for future purchases.

Example 1:

Hi [First Name], I’ll have your home valuation ready ASAP. Would you mind if I stopped by for a few minutes to check out the property?

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

Example 2:

Hi [First Name], I’ll have your home valuation ready ASAP. How soon are you looking to sell?

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

13. Home Inspection Template 

Home inspections are an important part of the buying and selling process. Keep clients apprised of these critical appointments.

Hi [First Name], 

Your home inspection is scheduled for [Date] at [Time]. Reply to this message to confirm or change this appointment.

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

14. Farming Template

Following up on past leads is a sure-fire way to stir up new business.

Hi [First Name], 

You reached out to our office last year about selling your home. I just wanted to let you know that similar properties in your area are now listing between [Price] and [Price]. Would you like more information?

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

15. Potential Buyer Question Template 

Buyers and sellers have lots of questions! Anticipating these questions with pre-built templates can save you valuable time.

Hi [First Name], 

The clients interested in your home want to know if [Item] is included in the selling price. Would you consider adding it to the deal, or would you like to counter? Please let me know, and I’ll communicate with them.

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

16. New Lead Template 

New leads can come through from any number of sources. Be prepared ahead of time with new lead templates.

Hi [First Name], 

Thanks for reaching out on [Listing Site]. Do you have time to talk about the listing on [Address]?

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

17. Referral Template

Client referrals are worth their weight in gold – and they go both ways. Build referral relationships with this handy template.

Hi [First Name], thanks for reaching out to [Business Name]. Our partner, [Business Name], specializes in listings in [Neighborhood Name] and would love to help you with your home search! You can call or text them at [Phone Number] to set up an appointment.

Thank you!

[Real Estate Agent Name]

[Real Estate Business Name]

18. Listing Price Alert Template

The only thing that’s constant is change. Giving clients the good news when prices drop can motivate them to make buying decisions.

Hi [First Name], the home you loved at [Listing Address] just dropped from $300k to $250k. Would you like to make an offer?

Let me know asap!

[Real Estate Agent Name]

[Real Estate Business Name]

19. Congratulations Template

The client’s deal closed – woo hoo! So tell them the good news – and follow up with a phone call.

Hi [First Name]! 

The home inspector didn’t find any issues, and the sellers have accepted your offer. Congratulations! 🎉

[Real Estate Agent Name]

[Real Estate Business Name]

Pro tip: Add emojis for a personal touch to good news like this!

Why Use Real Estate SMS Templates?

Sending real estate messages to clients can help you create engaging campaigns while saving time on day-to-day communications. Here are some additional benefits of SMS for real estate:

• Share information quickly: Text messages reach your clients where they spend most of their time: on their mobile devices. In fact, 63 percent of local searches happen on mobile devices, so your prospects are likely to see your messages when looking at properties on their phone. With text message marketing, you can engage your clients with simple, quick messages to schedule open houses and follow-ups in minutes.
• Add a personal touch: Real estate text messaging enables you to customize messages with listing prices and preferences like the number of bedrooms and bathrooms they want. That way, your clients receive relevant information they’re more likely to respond to.
• Manage follow-ups: You can even use mass texting to send automatic responses to people searching for a home who visited your website or called your office. Even top real estate agents sometimes struggle to follow up with every call and email they receive. But a text message can help you connect with your clients, even if you’re out of the office.

Partner with Textedly to Grow Your Real Estate Marketing Campaigns

Ready to take advantage of the time-saving power of SMS and market your real estate business?

At Textedly, we make it easy to set up your campaigns and send your real estate text messages. 

With our user-friendly platform, you can schedule open houses and follow up with real estate leads with just one click.

Get started with a free trial of Textedly today.