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In the real estate industry, timing is everything. You probably already know that SMS marketing can help convert real estate leads into buyers and sellers faster than your competitors. But how?
Consider these SMS statistics from Techjury:
- Nearly 100% of people open their text messages
- 75% of clients want to receive offers via SMS
- 60% of customers read texts within 1-5 minutes of receiving them
If you lack inspiration, our real estate SMS marketing scripts will start you on the road to success. Here are 32 real estate text message templates to help you keep in touch with potential buyers and sellers.
Get our 10-Point Checklist for a Successful SMS Marketing Campaign.
All-Purpose Real Estate Text Message Scripts
Whether you’re dealing with buyers or sellers, these SMS templates will be useful. From updates to appointments and lead nurturing, these six templates offer efficient solutions for engaging with buyers, sellers, and prospects. Save time and foster meaningful connections with our versatile text message scripts.
1. Introduction Script
Having face time with a potential buyer or seller is priceless. Set up viewing appointments with an introductory template.
Hi [First Name]! I'm your local real estate expert. Whether you're buying or selling, I'm here to provide personalized guidance. Let's chat about your goals.
[Agent Name]
[Business Name]
2. New Sign-Up Script
SMS marketing requires companies to receive express written consent before texting consumers.
Hi [First Name], thanks for signing up for texts from [Business Name]. Are you looking to buy or sell a home?
[Agent Name]
[Business Name]
Pro tip: Use client responses to segment your SMS marketing lists and reach your target audience more quickly.
Are you rusty on opt-in procedures? Read The Complete SMS Compliance Guide
3. Auto Reply Text Script
Sometimes potential clients reach out at inconvenient times -- don’t leave them hanging! Automated texts let them know you value their business.
Thank you for contacting me. I’m currently with a client but I would love to chat with you! Can I call you back within the hour? Thank you!
[Agent Name]
[Business Name]
4. Courtesy Script
Sometimes things don’t go as planned. Keep your clients updated when plans suddenly change.
Hi [First Name], My apologies, but I’m running 30 minutes late. Can you meet me at [Time] instead? Thank you!
[Agent Name]
[Business Name]
5. Appointment Reminder Script
SMS appointment reminders are the best way to reach out to clients and let them know about upcoming meetings you’ve scheduled.
Hi [First Name],
This message is to remind you of your appointment to see the house at [Address] on [Date] at [Time]. To view the listing, please visit [Link]. Please call or text this number to cancel or reschedule this appointment. Thank you!
[Agent Name]
[Business Name]
6. Congratulations Template
The deal closed – woo hoo! So tell them the good news – and follow up with a phone call.
Hi [First Name]!
The deal is closed – congratulations! Let’s celebrate with a glass of champagne at the signing. 🎉
[Agent Name]
[Business Name]
Pro tip: Add emojis for a personal touch to good news like this!
Real Estate Text Message Scripts for Common Buyer Inquiries
When attracting potential buyers, being available for their inquiries is crucial. Don't miss out on valuable leads because you're occupied with showings or meetings. Take advantage of automated text responders to promptly address their questions.
Here are 14 real estate text message templates to help you set up effective campaigns for buyer leads.
7. Information Request Script
Once you’ve connected with prospective clients, give them the next step. Share links to listings or the contact page on your website so they can discover more properties.
Hey [First Name],
Thanks for requesting more information about our available listings! Here are some properties that might interest you:
[Link #1]
[Link #2]
[Link #3]
Thank you!
[Agent Name]
[Business Name]
Pro tip: Always include your client’s first name to personalize your messages.
8. Open House Template
With SMS, you can communicate time-sensitive information about open houses and offers to potential clients more quickly than by phone or email. Group texting also saves you time, so you can avoid making unnecessary phone calls to clients who are no longer interested.
Hi [First Name], I hope you’re having a great week! We’ve got some exciting open houses for you this week:
[Address] on [Date] @ [Time]
[Address] on [Date] @ [Time]
[Address] on [Date] @ [Time]
Let me know if you’ll be stopping by!
Thank you!
[Agent Name]
[Business Name]
Pro tip: Space out crucial information like addresses, dates and times so your clients don’t miss anything.
9. Follow-Up Template
Timely follow-ups are crucial to keeping clients from going to competitors.
Hi [First Name],
Last week, you contacted me about the listing at [Address]. It’s still on the market — do you want to schedule a showing? Let me know if you’d like to see it this week!
Thank you!
[Agent Name]
[Business Name]
10. Additional Homes Available Script
The first home viewed is often the first of many a potential buyer considers. Send information on similar listings to increase the chance of a good match.
Hi [First Name],
Did you like the home at [Address]? See similar listings in [City] at [Link].
Talk soon!
Agent Name]
[Business Name]
11. Information Response Template
Potential buyers often want quick questions answered. So it’s always a good idea to be prepared with helpful information.
Hi [First Name],
Thanks for contacting me! [Address] is a [# Bedrooms], [# Bathrooms] built in [Year]. For more information, visit [Link].
[Agent Name]
[Business Name]
12. Upcoming Event Script
Notify clients of upcoming events, activities, or opportunities that await them.
Hi [First Name],
I wanted to let you know we’re hosting an event for first-time homebuyers on [Date] at [Time]. Our office address is [Address]. Let me know if you plan to stop by!
Thank you!
[Agent Name]
[Business Name]
Pro tip: SMS is the perfect method for promoting events and increasing visibility
13. Introductory Buyer Script
Having face time with a potential buyer is priceless. Set up viewing appointments with an introductory buyer template.
Hi [First Name]! What is your availability this week? Let's schedule a home browsing appointment to get a better idea of available options.
Thank you!
[Agent Name]
[Business Name]
Pro tip: Ask your client what neighborhood they’re interested in so you can show them more relevant listings.
14. Neighborhood Overview Script
Are your potential buyers new to the area? Including information about neighborhoods they’ve expressed interest in is often helpful.
Hi [First Name], I wanted to share some highlights about the [Neighborhood Name] area. It has excellent schools, parks, and close proximity to shopping centers. Let me know if you want to explore properties in this desirable neighborhood!
[Agent Name]
[Business Name]
15. Financing Options Script
Offer buyers guidance on real estate financing with financing option text templates.
Hi [First Name], did you know there are various financing options available for homebuyers? We can help you explore the best options, from traditional mortgages to government-backed loans. Let's discuss your financial goals and find the ideal financing solution.
[Agent Name]
[Business Name]
16. Exclusive Listings Script
Offer buyers exclusive listings with a script designed to attract discerning buyers.
Hi [First Name], as a valued client, I wanted to share exclusive listings that match your preferences. These properties aren't available on public platforms yet, giving you an advantage. Let's schedule a private viewing at your convenience.
[Agent Name]
Business Name]
17. Market Insights Script
Give buyers a competitive edge with up-to-date information and trends to help them make informed real estate decisions.
Hi [First Name], here are the latest market insights for the [City/Neighborhood] area: rising home values, low inventory, and high demand. It's a great time to make a move. Let's discuss how you can capitalize on the current market conditions!
[Agent Name]
[Business Name]
18. First-Time Homebuyer Script
Help buyers navigate the exciting homeownership journey confidently, guiding them through the process and addressing their needs.
Hi [First Name], you might have questions and concerns as a first-time homebuyer. Don't worry; I'm here to guide you through the process. Let's schedule a consultation to discuss the essentials and ensure a smooth journey toward homeownership.—[Agent Name] [Business Name]
19. Customized Property Recommendation Script
Send tailored recommendations to buyers, ensuring they find the home that aligns with their preferences and requirements.
Hi [First Name], based on your preferences and budget, I've curated a list of properties that align with your criteria. Please look at these customized recommendations, and let's plan a personalized tour to find your dream home.—[Agent Name] [Business Name]
20. Listing Price Alert Template
The only thing that’s constant is change. Giving clients the good news when prices drop can motivate them to make buying decisions.
Hi [First Name], the home you loved at [Listing Address] just dropped from $300k to $250k. Would you like to make an offer?
Let me know asap!
[Real Estate Agent Name]
[Real Estate Business Name]
Real Estate Text Message Scripts for Sellers
Effective communication is essential for potential buyers to make informed decisions. Our real estate text message scripts for sellers provide a streamlined way to engage with prospects, share important updates, and easily navigate the selling process.
Here are 12 real estate text message scripts to help you set up effective campaigns for buyer leads.
21. Seller Valuation Template
Letting clients know the value of their current home helps them plan for future purchases.
Hi [First Name], I’ll have your home valuation ready ASAP. Would you mind if I stopped by for a few minutes to check out the property?
Thank you!
[Real Estate Agent Name]
[Real Estate Business Name
22. Home Inspection Script
Home inspections are an important part of the buying and selling process. Keep clients apprised of these critical appointments.
Hi [First Name],
Your home inspection is scheduled for [Date] at [Time]. Reply to this message to confirm or change this appointment.
Thank you!
[Agent Name]
[Business Name]
23. Farming Script
Following up on past leads is a surefire way to stir up new business.
Hi [First Name],
You reached out to our office last year about selling your home. Similar properties in your area are now listed between [Price] and [Price]. Would you like more information?
Thank you!
[Agent Name]
[Business Name]
24. Potential Buyer Question Template
Buyers and sellers have lots of questions! Anticipating these questions with pre-built templates can save you valuable time.
Hi [First Name],
The clients interested in your home want to know if [Item] is included in the selling price. Would you consider adding it to the deal, or would you like to counter it? Please let me know, and I’ll communicate with them.
Thank you!
[Agent Name]
[Business Name]
25. New Lead Script
New leads can come through from any number of sources. Be prepared ahead of time with new lead templates.
Hi [First Name],
Thanks for reaching out on [Listing Site]. Do you have time to talk about the listing on [Address]?
Thank you!
[Agent Name]
[Business Name]
26. Referral Template
Client referrals are worth their weight in gold. Build referral relationships with this handy template.
Hi [First Name], thanks for contacting [Business Name]. Our partner, [Business Name], specializes in listings in [Neighborhood Name] and would love to help you with your home search! Call or text them at [Phone Number] to schedule an appointment.
[Agent Name]
[Business Name]
27. Marketing Plan Script
Optimize a property's exposure and attract qualified buyers with a marketing script tailored to reach a wide audience.
Hi [First Name], selling a home requires strategic marketing. As an experienced real estate agent, I have a comprehensive marketing plan tailored to maximize exposure for your property. Let's schedule a consultation to discuss how I can effectively promote your home to potential buyers.
[Agent Name]
[Business Name]
28. Competitive Market Analysis Script
Set the right listing price and understand the local market with a script that shares insights about comparable properties and market trends.
Hi [First Name], understanding the local market is crucial when setting the right listing price for your home. I can provide a detailed comparative market analysis (CMA) to determine the optimal price range. Let's discuss how to position your property competitively.
[Agent Name]
[Business Name]
29. Virtual Home Tour Script
Virtual home tours offer potential buyers a captivating experience. Let sellers know they have more dynamic and eye-catching options for showcasing their property.
Hi [First Name], virtual home tours have become increasingly popular in today's digital world. I can create a compelling virtual tour of your home, allowing potential buyers to explore every corner remotely. Let's discuss incorporating virtual tours into your marketing strategy.
[Agent Name]
[Business Name]
30. Revive Interest Script
Revive interest in sellable property by re-engaging prospects and reigniting curiosity about their listing.
Hi [First Name], your listing for [Property Address] recently expired. Don't miss out on potential buyers! As an experienced real estate agent, I can help you reinvigorate interest in your property with a fresh approach. Let's discuss how we can relaunch your listing and attract qualified buyers.
[Agent Name]
[Business Name]
31. New Marketing Strategy Script
Introduce innovative tactics and platforms to expand visibility and generate renewed interest among potential buyers.
Hi [First Name], your previous listing might not have received the attention it deserved. As a dedicated real estate agent, I specialize in marketing expired listings and achieving successful outcomes. Let's collaborate on an exclusive marketing strategy tailored to your property to generate renewed interest and secure a fast sale.
[Agent Name]
[Business Name]
32. For Sale by Owner
Provide guidance and support to clients considering an independent sale.
Hi [First Name], I understand your decision to sell your property independently. However, navigating the real estate market can be complex. As a seasoned real estate agent, I can offer expert guidance and support throughout the selling process to help you get the best results. Let's discuss how I can assist you in maximizing the value of your home.
[Agent Name]
[Business Name]
Why Use Real Estate SMS Templates?
Sending real estate messages to clients can help you create engaging campaigns while saving time on day-to-day communications. Here are some additional benefits of SMS for real estate:
- Share information quickly: Text messages reach your clients where they spend most of their time: on their mobile devices. Since 63 percent of local searches happen on mobile devices, your prospects will likely see your messages when looking at properties on their phone. With text marketing, you can engage your clients with simple, quick messages to schedule open houses and follow-ups in minutes.
- Add a personal touch: Real estate text messaging enables you to customize messages with listing prices and specific preferences. That way, your clients receive relevant information they’re more likely to respond to.
- Manage follow-ups: You can use mass texting to respond automatically to people who visited your website or called your office. Even top real estate agents sometimes need help to follow up with every call and email they receive. But a text message can help you connect with your clients, even if you’re out of the office.
Partner with Textedly to Grow Your Real Estate Marketing Campaigns
Ready to take advantage of the time-saving power of SMS and market your real estate business?
At Textedly, we make it easy to set up your campaigns and send your real estate text messages.
With our user-friendly platform, you can schedule open houses and follow up with real estate leads with just one click.
Get started with a free trial of Textedly today.
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