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Dec 12, 2019
6 MIN READ

Did you know that over 50% of website traffic comes from mobile devices?  Here’s another amazing fact: statistics have shown that text messages have an incredible open rate of 98%! With these facts in mind, you might want to consider utilizing SMS marketing to leverage more sales and increase conversion for your business. However, if you are only getting started with text marketing, you will have to make an important decision eventually. Before designing the campaign, the messages, special offers, you need to decide whether you’ll be using short code or long code text. 

Alessia Scott
Dec 12, 2019
4 MIN READ

Did you know that over 50% of website traffic comes from mobile devices?  Here’s another amazing fact: statistics have shown that text messages have an incredible open rate of 98%! With these facts in mind, you might want to consider utilizing SMS marketing to leverage more sales and increase conversion for your business. However, if you are only getting started with text marketing, you will have to make an important decision eventually. Before designing the campaign, the messages, special offers, you need to decide whether you’ll be using short code or long code text. 

Alessia Scott
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Text message marketing
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The Future of In-Store and Online Sales with Cell Phones

It is already a well-known fact that practically everyone nowadays owns a cell phone. To be more precise, according to a survey conducted by the Pew Research Center, around 95 percent of US citizens, both young and old and both men and women, use a cell phone on a regular basis.

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Increase conversions with SMS marketing

Just ten years ago, it was the world’s most popular communication channel. Fast forward to 2018, and suddenly no one believes in the power of the written word, instantly sent and delivered to another’s mobile phone. In the era of messaging apps and emails, SMS has been wrongfully labeled as obsolete. The truth is, nearly 5 billion people in the world use a mobile phone.  Unsurprisingly enough, 58% of them check their phone at least every hour.

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How Insurance Companies Can Use Text Messaging

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SMS Text Messaging Strategies for Sports Clubs and Fitness Centers

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How to Integrate Your SMS Text Messaging Campaign with Other Marketing Strategies

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4 MIN READ

Great SMS Marketing Initiatives for Your New and Existing Customers

So let’s admit - with the increasing amount of marketing noise, it’s becoming more and more difficult to grab your audience’s attention and make your brand memorable for them. Of course, you can invest some significant resources into your marketing strategy. But a top website, Social Media campaigns, billboard advertising and other forms of digital and traditional marketing are doomed to failure, if you don’t manage to create a buzz that stands out from the rest of noise and communicates your marketing messages to your customers.

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Great Ways To Make Your Customers Keep Coming Back

While mobile marketing is a rather new method, it's massive results haven't been deterred by that fact. SMS text messaging is one of the quickest growth points in mobile marketing. For example, nearly 800 billion messages were sent during the month of June 2017. As opposed to email, over 90% of SMS messages are opened. SMS text messaging has developed into a very efficient customer retention tool. Mobile marketing generated nearly $44.8 billion in 2016 in advertising revenue and is expected to exceed 80.6 billion by 2020.

Alessia Scott
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5 MIN READ

Top 5 Reasons Why Subscribers Are Ignoring Your Text Messages

Email may be one of the most effective communication channels when it comes to reaching out to your target customers and engaging them in your brand, but text messaging is becoming more and more popular in the business world, as it can bring you much more benefits.

Alessia Scott

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