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Sep 28, 2020
6 MIN READ

Did you know that 88% of smartphone users primarily use their devices for texting? It’s no surprise that nonprofits, political organizations and other businesses that rely on fundraising are turning to text-to-donate campaigns to raise money. 

Alessia Scott
Sep 22, 2020
6 MIN READ

Many of us can’t begin to imagine life without our smartphones. They’re ubiquitous – more than 80% of Americans rely on smartphones to talk, text, browse the web and even conduct business.

Jessie Chantel
Mobile Marketing
Nov 18, 2018
5 MIN READ

SMS Marketing: The Next Big Trend of Mobile Marketing in 2018

The world of marketing is continuously changing to adapt to the modern world tastes. Companies must keep developing their strategies in order to stay up-to-date and competitive. Text messages have been a part of companies' marketing strategies for many years. There are currently many misconceptions regarding SMS marketing platforms, however, it’s important to note that SMS marketing is more effective than ever. SMS marketing is still a powerful communication channel in the marketing mix of companies.

Alessia Scott
SMS Marketing for Business
Nov 5, 2018
4 MIN READ

5 Ways to Enhance Customer Engagement

Customer engagement has many definitions, which vary according to the industry and service/product provided. However, it doesn’t matter how you define it, what matters is its importance regardless of the business type. As a company owner, you know that your most valuable assets are your customers. Making sure that your customers are happy and satisfied is the main target of any successful business. Good customer engagement is an indicator that your customers enjoy your product/service.

Alessia Scott
Hospitality
Oct 16, 2018
5 MIN READ

What Is The Best Reachout Service For Hospitality Industry?

The hospitality industry is a huge sector that includes all service related activities, which focus on providing satisfaction and experience to its customers. Unlike a widespread opinion, hospitality industry doesn’t relate to hotels only but includes all leisurely needs that focus on customer satisfaction. Hospitality usually concentrates on services such as event planning, travel, food and beverages, tourism industry and lodging. You need to be very careful when choosing a reachout service for your hospitality business because it will be your main communication method with your customers, your most valuable asset.

Alessia Scott
SMS Marketing Tips
Aug 27, 2018
5 MIN READ

Text Marketing Lessons to Make Your Offers Truly Irresistible

Campaign-wise, there’s not much you can do with text marketing – the texts are limited, and the possibility to include images and videos simply doesn’t exist. How come then that this industry is only a few figures short from achieving expected $70 billion by 2020? Is SMS even a viable option for ads?

Alessia Scott
Online Sales
Jul 26, 2018
4 MIN READ

The Future of In-Store and Online Sales with Cell Phones

It is already a well-known fact that practically everyone nowadays owns a cell phone. To be more precise, according to a survey conducted by the Pew Research Center, around 95 percent of US citizens, both young and old and both men and women, use a cell phone on a regular basis.

Alessia Scott
Mobile Marketing SMS for B2B
Jun 19, 2018
5 MIN READ

How will GDPR Affect Customer Communication?

Things have changed drastically in the online world since General Data Protection Regulation or GDPR was put into effect. This change will affect many aspects of business, but the area that it will impact the most is customer communication. 

Alessia Scott
SMS Marketing for Business
May 27, 2018
5 MIN READ

Increase conversions with SMS marketing

Just ten years ago, it was the world’s most popular communication channel. Fast forward to 2018, and suddenly no one believes in the power of the written word, instantly sent and delivered to another’s mobile phone. In the era of messaging apps and emails, SMS has been wrongfully labeled as obsolete. The truth is, nearly 5 billion people in the world use a mobile phone.  Unsurprisingly enough, 58% of them check their phone at least every hour.

Alessia Scott
Insurance
May 26, 2018
4 MIN READ

How Insurance Companies Can Use Text Messaging

Although the development of new communication technologies cast a shadow on short message service for a while, as they showed themselves as a highly fruitful ground for advertising, SMS still remains a powerful way to get in touch with your clients.

Alessia Scott
Sports Clubs and Fitness Centers
Mar 27, 2018
5 MIN READ

SMS Text Messaging Strategies for Sports Clubs and Fitness Centers

SMS text messaging and sports clubs and fitness centers marketing go perfectly together. Besides being one of the most cost-effective marketing strategies, SMS text messaging is also very efficient way to communicate with your customer base.

Alessia Scott

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