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Jun 24, 2020
6 MIN READ

Are you maximizing the potential of your SMS marketing efforts? 

Aside from using SMS to send alerts or reminders to customers, you can also leverage creative SMS marketing to grow your reach, increase revenue and delight your customers. 

In this article, we’ll show you how to send engaging SMS marketing campaigns – and share a few favorite SMS marketing campaign ideas to jumpstart your creativity. 

Alessia Scott
SMS Marketing Tips
Aug 27, 2018
5 MIN READ

Text Marketing Lessons to Make Your Offers Truly Irresistible

Campaign-wise, there’s not much you can do with text marketing – the texts are limited, and the possibility to include images and videos simply doesn’t exist. How come then that this industry is only a few figures short from achieving expected $70 billion by 2020? Is SMS even a viable option for ads?

Alessia Scott
Online Sales
Jul 26, 2018
4 MIN READ

The Future of In-Store and Online Sales with Cell Phones

It is already a well-known fact that practically everyone nowadays owns a cell phone. To be more precise, according to a survey conducted by the Pew Research Center, around 95 percent of US citizens, both young and old and both men and women, use a cell phone on a regular basis.

Alessia Scott
Mobile Marketing SMS for B2B
Jun 19, 2018
5 MIN READ

How will GDPR Affect Customer Communication?

Things have changed drastically in the online world since General Data Protection Regulation or GDPR was put into effect. This change will affect many aspects of business, but the area that it will impact the most is customer communication. 

Alessia Scott
SMS Marketing for Business
May 27, 2018
5 MIN READ

Increase conversions with SMS marketing

Just ten years ago, it was the world’s most popular communication channel. Fast forward to 2018, and suddenly no one believes in the power of the written word, instantly sent and delivered to another’s mobile phone. In the era of messaging apps and emails, SMS has been wrongfully labeled as obsolete. The truth is, nearly 5 billion people in the world use a mobile phone.  Unsurprisingly enough, 58% of them check their phone at least every hour.

Alessia Scott
Insurance
May 26, 2018
4 MIN READ

How Insurance Companies Can Use Text Messaging

Although the development of new communication technologies cast a shadow on short message service for a while, as they showed themselves as a highly fruitful ground for advertising, SMS still remains a powerful way to get in touch with your clients.

Alessia Scott
Sports Clubs and Fitness Centers
Mar 27, 2018
5 MIN READ

SMS Text Messaging Strategies for Sports Clubs and Fitness Centers

SMS text messaging and sports clubs and fitness centers marketing go perfectly together. Besides being one of the most cost-effective marketing strategies, SMS text messaging is also very efficient way to communicate with your customer base.

Alessia Scott
SMS Marketing for Business
Mar 14, 2018
5 MIN READ

How to Integrate Your SMS Text Messaging Campaign with Other Marketing Strategies

There have been a lot of reports on text message marketing and email marketing in the recent years, all of them showing how much power text messages actually have when it comes to promoting one’s products or services. They show that SMS text messaging is now one of the best and most effective marketing strategies that every business should use.

Alessia Scott
SMS Marketing Tips
Dec 29, 2017
4 MIN READ

Great SMS Marketing Initiatives for Your New and Existing Customers

So let’s admit - with the increasing amount of marketing noise, it’s becoming more and more difficult to grab your audience’s attention and make your brand memorable for them. Of course, you can invest some significant resources into your marketing strategy. But a top website, Social Media campaigns, billboard advertising and other forms of digital and traditional marketing are doomed to failure, if you don’t manage to create a buzz that stands out from the rest of noise and communicates your marketing messages to your customers.

Alessia Scott
SMS Marketing Tips
Oct 27, 2017
4 MIN READ

Great Ways To Make Your Customers Keep Coming Back

While mobile marketing is a rather new method, it's massive results haven't been deterred by that fact. SMS text messaging is one of the quickest growth points in mobile marketing. For example, nearly 800 billion messages were sent during the month of June 2017. As opposed to email, over 90% of SMS messages are opened. SMS text messaging has developed into a very efficient customer retention tool. Mobile marketing generated nearly $44.8 billion in 2016 in advertising revenue and is expected to exceed 80.6 billion by 2020.

Alessia Scott

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