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Jun 13, 2019
6 MIN READ

Conveying the right message to the right audience is one of the main aims and at the same time, one of the biggest challenges of marketing. As a business owner or a marketer you want your product or service to reach the right people in order to be sure that your marketing investment will bring you tangible results in the form of loyal customers. Trying to reach everyone won’t take you too far. This is why you should research and study your audience carefully so as to know who needs your product or service or whose interest you could possibly trigger. This way you’ll be able to break a large market into smaller segments and focus on a specific group of customers.

Jessie Chantel
Jun 10, 2019
6 MIN READ

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

Alessia Scott
Jun 13, 2019
4 MIN READ

Conveying the right message to the right audience is one of the main aims and at the same time, one of the biggest challenges of marketing. As a business owner or a marketer you want your product or service to reach the right people in order to be sure that your marketing investment will bring you tangible results in the form of loyal customers. Trying to reach everyone won’t take you too far. This is why you should research and study your audience carefully so as to know who needs your product or service or whose interest you could possibly trigger. This way you’ll be able to break a large market into smaller segments and focus on a specific group of customers.

Jessie Chantel
Jun 10, 2019
4 MIN READ

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

Alessia Scott
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Hospitality
Oct 16, 2018
5 MIN READ

What Is The Best Reachout Service For Hospitality Industry?

The hospitality industry is a huge sector that includes all service related activities, which focus on providing satisfaction and experience to its customers. Unlike a widespread opinion, hospitality industry doesn’t relate to hotels only but includes all leisurely needs that focus on customer satisfaction. Hospitality usually concentrates on services such as event planning, travel, food and beverages, tourism industry and lodging. You need to be very careful when choosing a reachout service for your hospitality business because it will be your main communication method with your customers, your most valuable asset.

Alessia Scott
SMS Marketing Tips
Aug 27, 2018
5 MIN READ

Text Marketing Lessons to Make Your Offers Truly Irresistible

Campaign-wise, there’s not much you can do with text marketing – the texts are limited, and the possibility to include images and videos simply doesn’t exist. How come then that this industry is only a few figures short from achieving expected $70 billion by 2020? Is SMS even a viable option for ads?

Alessia Scott
Online Sales
Jul 26, 2018
4 MIN READ

The Future of In-Store and Online Sales with Cell Phones

It is already a well-known fact that practically everyone nowadays owns a cell phone. To be more precise, according to a survey conducted by the Pew Research Center, around 95 percent of US citizens, both young and old and both men and women, use a cell phone on a regular basis.

Alessia Scott
Mobile Marketing SMS for B2B
Jun 19, 2018
5 MIN READ

How will GDPR Affect Customer Communication?

Things have changed drastically in the online world since General Data Protection Regulation or GDPR was put into effect. This change will affect many aspects of business, but the area that it will impact the most is customer communication. 

Alessia Scott
SMS Marketing for Business
May 27, 2018
5 MIN READ

SMS Text Messaging for Increased Conversion: 7 Things to Know

Whatever happened to our devotion to SMS texting?

Alessia Scott
Insurance
May 26, 2018
4 MIN READ

How Insurance Companies Can Use Text Messaging

Although the development of new communication technologies cast a shadow on short message service for a while, as they showed themselves as a highly fruitful ground for advertising, SMS still remains a powerful way to get in touch with your clients.

Alessia Scott
Sports Clubs and Fitness Centers
Mar 27, 2018
5 MIN READ

SMS Text Messaging Strategies for Sports Clubs and Fitness Centers

SMS text messaging and sports clubs and fitness centers marketing go perfectly together. Besides being one of the most cost-effective marketing strategies, SMS text messaging is also very efficient way to communicate with your customer base.

Alessia Scott
SMS Marketing for Business
Mar 14, 2018
5 MIN READ

How to Integrate Your SMS Text Messaging Campaign with Other Marketing Strategies

There have been a lot of reports on text message marketing and email marketing in the recent years, all of them showing how much power text messages actually have when it comes to promoting one’s products or services. They show that SMS text messaging is now one of the best and most effective marketing strategies that every business should use.

Alessia Scott
SMS Marketing Tips
Dec 29, 2017
4 MIN READ

Great SMS Marketing Initiatives for Your New and Existing Customers

So let’s admit - with the increasing amount of marketing noise, it’s becoming more and more difficult to grab your audience’s attention and make your brand memorable for them. Of course, you can invest some significant resources into your marketing strategy. But a top website, Social Media campaigns, billboard advertising and other forms of digital and traditional marketing are doomed to failure, if you don’t manage to create a buzz that stands out from the rest of noise and communicates your marketing messages to your customers.

Alessia Scott

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