Things have changed drastically in the online world since General Data Protection Regulation or GDPR was put into effect. This change will affect many aspects of business, but the area that it will impact the most is customer communication. 

Whatever happened to our devotion to SMS texting?

Although the development of new communication technologies cast a shadow on short message service for a while, as they showed themselves as a highly fruitful ground for advertising, SMS still remains a powerful way to get in touch with your clients.

SMS text messaging and sports clubs and fitness centers marketing go perfectly together. Besides being one of the most cost-effective marketing strategies, SMS text messaging is also very efficient way to communicate with your customer base.

There have been a lot of reports on text message marketing and email marketing in the recent years, all of them showing how much power text messages actually have when it comes to promoting one’s products or services. They show that SMS text messaging is now one of the best and most effective marketing strategies that every business should use.

So let’s admit - with the increasing amount of marketing noise, it’s becoming more and more difficult to grab your audience’s attention and make your brand memorable for them. Of course, you can invest some significant resources into your marketing strategy. But a top website, Social Media campaigns, billboard advertising and other forms of digital and traditional marketing are doomed to failure, if you don’t manage to create a buzz that stands out from the rest of noise and communicates your marketing messages to your customers.

While mobile marketing is a rather new method, it's massive results haven't been deterred by that fact. SMS text messaging is one of the quickest growth points in mobile marketing. For example, nearly 800 billion messages were sent during the month of June 2017. As opposed to email, over 90% of SMS messages are opened. SMS text messaging has developed into a very efficient customer retention tool. Mobile marketing generated nearly $44.8 billion in 2016 in advertising revenue and is expected to exceed 80.6 billion by 2020.

Email may be one of the most effective communication channels when it comes to reaching out to your target customers and engaging them in your brand, but text messaging is becoming more and more popular in the business world, as it can bring you much more benefits.

During the early days of Hurricane Harvey, Textedly had the opportunity to donate our services and set up several mass texting plans for different volunteer rescue organizations all free of charge.