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Oct 1, 2019
6 MIN READ

Gym and fitness professionals know how challenging it is to keep their clients dedicated to their work out routines. Not that they lack the persuasion skills to do so, but because procrastination is the number one nemesis for many fitness programs. It takes dedication and self-determination to walk into the gym and break a sweat every day, especially for athletes in the sports industry. 

Jessie Chantel
Sep 12, 2019
6 MIN READ

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

 

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Alessia Scott
Oct 1, 2019
4 MIN READ

Gym and fitness professionals know how challenging it is to keep their clients dedicated to their work out routines. Not that they lack the persuasion skills to do so, but because procrastination is the number one nemesis for many fitness programs. It takes dedication and self-determination to walk into the gym and break a sweat every day, especially for athletes in the sports industry. 

Jessie Chantel
Sep 12, 2019
4 MIN READ

Short Message Service (SMS) marketing is a means by which businesses and institutions use permission-based text messaging to communicate promotional or awareness messages to their audiences.

 

What is SMS Marketing?

Companies use this technique to build a robust database of subscribers, which in turn increases customer loyalty to their brand.  Once a customer opts-in your company’s marketing campaigns, their phone number is recorded and stored in the company database. The company then creates a lasting relationship with the customer through frequent SMS updates on upcoming events, sale offers, discounts, brand awareness, appointment reminders, as well as coupons.
Here, we discuss all what SMS marketing is and how to go about it.

Alessia Scott
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SMS Marketing for Business
Jan 27, 2019
5 MIN READ

How Does SMS Geofencing Actually Work?

People use their phones 24/7 and don’t want to separate even for a second. Research by Pew Research Center has revealed that 85% of young adults in the US own a smartphone. The big trend of mobile phones has transformed the traditional way businesses did their marketing. With more technological advancement, a new marketing channel has evolved which is known as geofencing. In this article, we will learn about SMS geofencing and answer the most important question: how does SMS geofencing work?

Alessia Scott
Hospitality
Jan 15, 2019
6 MIN READ

The Hotel Mobile Marketing Guide You Need

Today, our daily life is more digitalized than ever and smartphones play a huge role in this. The rise of smartphones has transformed our lives in many ways. Businesses too have undergone many changes in order to adapt to the new digitalized mode of life. Mobile marketing has become increasingly important for the hospitality industry, and more specifically the hotel sector. Mobile marketing for the hotel sector represents a huge potential for growth and engagement.

Alessia Scott
SMS Marketing Tips
Dec 15, 2018
6 MIN READ

6 SMS Tips You’ll Want to Know About This Year

SMS marketing is a growing marketing trend that more businesses start using. The SMS marketing platform has been very popular for small and medium-sized businesses during the past couple of years. The effectiveness of this platform is at its peak and you most definitely want to get an advantage of this. The year 2018 was a huge success for the SMS marketing platform, and the upcoming year is full of even more promising advancement.

Alessia Scott
Mobile Marketing
Nov 18, 2018
5 MIN READ

SMS Marketing: The Next Big Trend of Mobile Marketing in 2018

The world of marketing is continuously changing to adapt to the modern world tastes. Companies must keep developing their strategies in order to stay up-to-date and competitive. Text messages have been a part of companies' marketing strategies for many years. There are currently many misconceptions regarding SMS marketing platforms, however, it’s important to note that SMS marketing is more effective than ever. SMS marketing is still a powerful communication channel in the marketing mix of companies.

Alessia Scott
SMS Marketing for Business
Nov 5, 2018
4 MIN READ

5 Ways to Enhance Customer Engagement

Customer engagement has many definitions, which vary according to the industry and service/product provided. However, it doesn’t matter how you define it, what matters is its importance regardless of the business type. As a company owner, you know that your most valuable assets are your customers. Making sure that your customers are happy and satisfied is the main target of any successful business. Good customer engagement is an indicator that your customers enjoy your product/service.

Alessia Scott
Hospitality
Oct 16, 2018
5 MIN READ

What Is The Best Reachout Service For Hospitality Industry?

The hospitality industry is a huge sector that includes all service related activities, which focus on providing satisfaction and experience to its customers. Unlike a widespread opinion, hospitality industry doesn’t relate to hotels only but includes all leisurely needs that focus on customer satisfaction. Hospitality usually concentrates on services such as event planning, travel, food and beverages, tourism industry and lodging. You need to be very careful when choosing a reachout service for your hospitality business because it will be your main communication method with your customers, your most valuable asset.

Alessia Scott
SMS Marketing Tips
Aug 27, 2018
5 MIN READ

Text Marketing Lessons to Make Your Offers Truly Irresistible

Campaign-wise, there’s not much you can do with text marketing – the texts are limited, and the possibility to include images and videos simply doesn’t exist. How come then that this industry is only a few figures short from achieving expected $70 billion by 2020? Is SMS even a viable option for ads?

Alessia Scott
Online Sales
Jul 26, 2018
4 MIN READ

The Future of In-Store and Online Sales with Cell Phones

It is already a well-known fact that practically everyone nowadays owns a cell phone. To be more precise, according to a survey conducted by the Pew Research Center, around 95 percent of US citizens, both young and old and both men and women, use a cell phone on a regular basis.

Alessia Scott
Mobile Marketing SMS for B2B
Jun 19, 2018
5 MIN READ

How will GDPR Affect Customer Communication?

Things have changed drastically in the online world since General Data Protection Regulation or GDPR was put into effect. This change will affect many aspects of business, but the area that it will impact the most is customer communication. 

Alessia Scott

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