It goes without saying that lead generation is of crucial importance for any business whose marketing strategies are linked with sales or demand. Moreover, 51% of marketers consider the acquisition of leads as the most important goal that their marketing efforts should be directed at. 
However, it’s not just about generating as many leads as possible - it’s mainly about the leads being of high-quality. Your team might bring you hundreds or thousands of leads but how many of them will drive actual sales? 

Good customer experience is of the utmost importance for any business because it brings new customers to you and creates a loyal customer base. If you fail to provide quality customer service to your clients then you can expect huge financial and other losses. In order to avoid such and other problems, it’s always good to make sure your company meets the needs and requirements of the customers properly.

It goes without saying that email marketing has long lost its popularity giving way to a more powerful and effective means of marketing - bulk text messaging. With its open rates decreasing to below 25%, it is quite expectable that email marketing won’t come first in the list of marketing strategies of business owners. Now is the time of mobile-friendly marketing strategies.

The entertainment industry has long gone beyond using traditional marketing strategies such as magazines, radio ads, flyers and posters. The latter still remain in use but newer and much more effective tools are becoming popular due to the fast-paced development of the digital and online world.

In this era of digitalization, event marketing has become especially difficult because you need to be very convincing to make people meet and talk in person. Attending an event means leaving your laptop and smartphone behind, and actually going somewhere to talk to people. People of the 21st century would prefer online communication over actual communication. The old-school marketing techniques, such as flyers and posters, may not be as relevant as they used to be decades ago. If you are organizing an event, such as a wedding, birthday, corporate or any other big celebration or event, you should consider using SMS marketing for event management. Bulk text messages can help event planners improve business activity and boost attendance rates. Keep reading to find out how you can effectively use SMS marketing for event management.

Textedly, being a growing SMS marketing agency and having created a successful platform in the field, doesn’t cease to develop new strategies and expand the company from different aspects. The strategies are aimed not only at the further and constant development of the company in the field of SMS marketing but also at contributing to having a better world.

People use their phones 24/7 and don’t want to separate even for a second. Research by Pew Research Center has revealed that 85% of young adults in the US own a smartphone. The big trend of mobile phones has transformed the traditional way businesses did their marketing. With more technological advancement, a new marketing channel has evolved which is known as geofencing. Essentially this is a virtual fence around a geographical area defined in advance, and once a user enters this area, it triggers an action. Chances are, you have already heard about this but haven't realised it yet. This is because despite it’s relatively recent popularity as a marketing tool, geofencing has been around for much longer than you would imagine. Earlier systems used to be quite expensive and were mostly used in livestock industries to track herds of cattle through GPS, and when the herd left the predefined zone, the farmers would get an alert from the system. Now, geofencing has evolved into a unique marketing tool for industries way beyond livestock. In this article, we will learn about SMS geofencing and answer the most important question: how does SMS geofencing work?

Today, our daily life is more digitalized than ever and smartphones play a huge role in this. The rise of smartphones has transformed our lives in many ways. Businesses too have undergone many changes in order to adapt to the new digitalized mode of life. Mobile marketing has become increasingly important for the hospitality industry, and more specifically the hotel sector. Mobile marketing for the hotel sector represents a huge potential for growth and engagement.

SMS marketing is a growing marketing trend that more businesses start using. The SMS marketing platform has been very popular for small and medium-sized businesses during the past couple of years. The effectiveness of this platform is at its peak and you most definitely want to get an advantage of this. The year 2018 was a huge success for the SMS marketing platform, and the upcoming year is full of even more promising advancement.