The hospitality industry is a huge sector that includes all service related activities, which focus on providing satisfaction and experience to its customers. Unlike a widespread opinion, hospitality industry doesn’t relate to hotels only but includes all leisurely needs that focus on customer satisfaction. Hospitality usually concentrates on services such as event planning, travel, food and beverages, tourism industry and lodging. You need to be very careful when choosing a reachout service for your hospitality business because it will be your main communication method with your customers, your most valuable asset.

Campaign-wise, there’s not much you can do with text marketing – the texts are limited, and the possibility to include images and videos simply doesn’t exist. How come then that this industry is only a few figures short from achieving expected $70 billion by 2020? Is SMS even a viable option for ads?

It is already a well-known fact that practically everyone nowadays owns a cell phone. To be more precise, according to a survey conducted by the Pew Research Center, around 95 percent of US citizens, both young and old and both men and women, use a cell phone on a regular basis.

Things have changed drastically in the online world since General Data Protection Regulation or GDPR was put into effect. This change will affect many aspects of business, but the area that it will impact the most is customer communication. 

Whatever happened to our devotion to SMS texting?

Although the development of new communication technologies cast a shadow on short message service for a while, as they showed themselves as a highly fruitful ground for advertising, SMS still remains a powerful way to get in touch with your clients.

SMS text messaging and sports clubs and fitness centers marketing go perfectly together. Besides being one of the most cost-effective marketing strategies, SMS text messaging is also very efficient way to communicate with your customer base.

There have been a lot of reports on text message marketing and email marketing in the recent years, all of them showing how much power text messages actually have when it comes to promoting one’s products or services. They show that SMS text messaging is now one of the best and most effective marketing strategies that every business should use.

So let’s admit - with the increasing amount of marketing noise, it’s becoming more and more difficult to grab your audience’s attention and make your brand memorable for them. Of course, you can invest some significant resources into your marketing strategy. But a top website, Social Media campaigns, billboard advertising and other forms of digital and traditional marketing are doomed to failure, if you don’t manage to create a buzz that stands out from the rest of noise and communicates your marketing messages to your customers.