Are you maximizing the potential of your SMS marketing efforts?
Aside from using SMS to send alerts or reminders to customers, you can also leverage creative SMS marketing to grow your reach, increase revenue and delight your customers.
In this article, we’ll show you how to send engaging SMS marketing campaigns – and share a few favorite SMS marketing campaign ideas to jumpstart your creativity.
4 Elements of Any Creative SMS Marketing Campaign
Here are four tips you need to know before you start texting marketing messages to your customers.
Follow All Rules and Regulations
Remember, failing to adhere to federal rules and regulations for telecommunications can result in severe consequences.
For United States businesses, text message communications must comply with the Telephone Consumer Protection Act (TCPA).
The TCPA states that businesses cannot send marketing texts without getting consent from consumers first. You also need to disclose the campaign’s terms, message frequency and opt-in and opt-out instructions.
It’s easy for recipients to dismiss or delete text messages when they receive them from a business. Use attention-grabbing language such as “limited time offer,” “ends tonight” or “today only” to encourage customers to act quickly.
Since SMS marketing messages have a limited character count, it’s important to use particular words that capture your audience’s attention.
Promote Compelling Offers or Information
Folks are often hesitant to share their cellphone number with outsiders or businesses. Why should they provide their number to receive marketing messages from you?
Consumers need a compelling reason to not only sign up for your SMS campaign, but also stay subscribed. Continue to send exclusive deals and valuable content over time to keep your SMS list engaged.
Provide a Clear Call-to-Action (CTA)
In marketing, it’s always best practice to include a clear call-to-action that entices customers to take the next step.
After a customer reads your text, what do you want them to do? Click on a link? Make a purchase? Visit your in-store location? Use straightforward language that’s urgent, short and sweet.
8 Creative SMS Marketing Campaigns to Try Today
Looking for creative ideas to spice up your SMS marketing efforts? Start here!
1. Subscriber-Only Flash Sales or Discounts
Sending exclusive deals to your SMS database is one of the easiest, most effective ways to get subscribers to make a purchase.
Consider running flash sale campaigns regularly so your audience has a big incentive to stay subscribed to your list.
2. Content or Blog Promotion
Use SMS marketing to share helpful and valuable content from your website. Drive contacts to your most popular blogs, guides or resources to educate them on your business and prove you know your stuff.
Cross-promoting content through SMS is a great way to boost website traffic and click rates. Plus, it’s easy to repurpose evergreen content or send relevant, seasonal content during appropriate times of the year.
Example: “Thompson Tee: Sweat marks suck! We know! But you don’t have to live with sweat stains any longer. Check out our blog for sweat tips: [link].”
Pro-tip: Make sure your blog and content are mobile friendly! The last thing you want to do is send your customers to a page with poor mobile user experience.
3. Weekly or Monthly Tips
Blast out weekly or monthly tips to provide even more value for your subscribers.
Here are a few creative examples your business can replicate:
An arts and crafts store promotes DIY projects to tackle over a long weekend.
A dry-cleaning business sends tips on caring for certain types of shirts or materials.
A home decor brand shares tips on the latest interior design or color trends.
4. Sweepstakes or Contests
Run sweepstakes or contests to increase engagement and grow your database with new subscribers. Text-to-win campaigns are easy to set up (just don’t forget to create terms and conditions for the contest itself).
To promote your contest, send contacts to a landing page or prompt them to reply with a keyword via text. Or, announce the campaign on your website with a banner or popup form that asks entrants to provide their mobile phone number.
After the giveaway ends, follow up with people who didn’t win. Send a consolation prize discount so they don’t walk away empty handed.
5. Event Promotion
Do you have an event coming up, like a conference, music festival or fundraising event? Use SMS to build up an audience or count down the days until go-time.
You can also leverage SMS to send important details about your event, such as ticket sales, maps, parking information, schedules or day-of updates and alerts.
Example: “SecretSky livestream is today @ 11am PT. Watch it here: [link]. Reply STOP to unsubscribe. Msg&Data Rates May Apply.”
6. Thank-You Messages
After a customer makes a purchase or visits your store, follow up with a thank-you message that includes a discount or offer they can show on their next visit.
You can also combine a quick feedback survey (more on this below) with a thank-you message to increase response rates.
7. Review Request
Boost your company’s reputation or increase local search visibility by asking for positive reviews from your top customers.
8. Surveys or Polls
Build customer loyalty by asking for their feedback on your product or service.
Launching an SMS survey or poll is easy to do, and given the high open and response rates of SMS marketing, you can count on receiving helpful and actionable responses fast.
Use these SMS survey ideas to get started:
How satisfied are you with our customer service?
How likely would you be to recommend us to a friend or family member?
Vote for the next flavor/product/feature of the month!
What would you like to see at our next event?
How to Send Creative SMS Marketing Campaigns
Don’t miss out on opportunities with text marketing – 97% of companies who launch SMS marketing initiatives report more efficient communication with their consumers.
SMS marketing platforms like Textedly give you the tools you need to start sending creative text campaigns. With features including mass group texting, CTIA and mobile carrier compliance, text message scheduling and unlimited subscribers, Textedly provides everything you need to build lasting relationships with your customers.