Are you a startup looking to make a great profit with little risk and the lowest possible initial costs? Well, you are not alone. Almost every entrepreneur or marketer out there looks to find opportunities for low-risk investments with high yield. Although the idea of a good balance between low costs and high returns might seem an unrealistic one, it’s not something that exists only in Never-Never Land.
With the unprecedented development of mobile communication, marketers have got a fast and highly cost-effective channel – Text Message Marketing. Due to the fact that most mobile users have their smart or feature phones at hand almost 24/7, SMS campaigns perform 7 times better than emails, and coupons delivered via SMS have 10 times higher redemption rates than traditional printed coupons.
Unlike other outbound marketing channels, like newspaper ads or TV commercials, which are too expensive for small or medium-sized businesses with budget constraints, Text Message Advertising is an affordable way to engage with your customers and build brand loyalty. It does cost you to send an SMS message, but the ROI of your campaign offsets your initial marketing expenses and allows you to grow your income which can later be invested in other campaigns or service improvements.
In addition, Text Message Marketing has a low operating cost as it doesn’t require printing costs or any input from third party professionals, like developers, designers or content writers. With user-friendly and intuitive texting websites, like Textedly you can create your offers or mobile coupons on your own and deliver your messages to all your contacts with one click of a button.
But reaching your customers is half the battle. The key to a successful Text Message Marketing campaign is to create engaging offers and powerful incentives that will make your customers take action and help you build long-lasting relationships with them.
Here are several tips for running an SMS campaign that can bring footfall to your business and get the most out of your investment.
Keep it sweet and simple
The first thing you should pay attention to is the style and content of your messages. The most effective messages are the ones that are short and offer an immediate benefit to your customers. So try to be precise about what you are offering, avoid flowery language and include clear calls to action.
For example: Come in tonight with a friend, show this message to the bartender and get 20% off on all drinks.
Further, make sure to deliver only one message at a time. Of course, it’s tempting to stick all your running offers in one SMS message, yet multiple ideas can be be confusing for your customers. So you should weed out your ideas and focus on the most important one, keeping in mind the 160-character limit.
Deliver well-timed messages
Have you ever received a message from the restaurant you often visit, offering a special deal when you were about to order a lunch? The main advantage of Text Message Advertising is that around 90% of SMS messages are opened within 3 minutes after being received. So why miss out on the opportunity to capitalize on this advantage?
Your main objective should be to reach out to your customers when they are most likely to make a purchasing decision. As an example, if you’re a cinema looking to increase foot traffic on a slow day, you can send out a special offer to your cinemagoers when they grab their phones to check out events near them for the evening. Using Textedly as your texting website, you can schedule your messages in advance and blast them out to your contacts at the right moment, no matter how busy you are.
Segment your audience
The goal of your SMS campaign should be to offer your customers deals and incentives that fulfill their wants and interests. So make sure to divide your contact list into subgroups based on demographic factors, like age, gender and location, customer interests and previous buyer behaviour. If you don’t have so much knowledge about each of your customers, you can launch new SMS campaigns to collect additional information through contests, surveys or trivias, offering special deals or giveaways in return.
Of course, you don’t want to annoy and turn off your customers with promotional texts sent every other day, but you neither want them to forget about you. Consistency is the key to success of every marketing strategy, and SMS Marketing is no exception. While unwanted messages which don’t deliver any tangible value to your customers will be viewed as spam, actionable and well-timed messages will be what they expect. So you should make sure to create a messaging calendar and stick to it. It will help you nurture the existing relations with them and have them come back to your business over and over again.
Don’t miss the big days
Holidays are the best time to invest your marketing dollars in a thoughtful and creative campaign to relieve your customers from the stress and do a great deal of business. In order to get the most out of the holiday season, you should develop a well-rounded marketing strategy spiced up with fun contests, trivias and interactive texts.
Bonus Tip: Listen to your customers
Having a genuine communication with your customers is the key to building brand loyalty. Instead of blasting out messages to all your contacts from an unidentified number, you should use the two-way texting feature to engage them into an interactive communication and receive their feedback about your products or services through polls and surveys. By doing so, you’ll show your customers the human side of your business and make them feel that their opinion matters to you.
When executed right, Text Message Marketing can prove to be a powerful and cost-effective tool for your business. All you need is to have a well-rounded strategy and a little bit of creativity to design campaign that drive your revenue.