Texting your customers may seem simple — but knowing how and when to contact your audience is crucial for an effective text campaign.
Choosing the best time to send a marketing text message will influence how many people who read your text and choose to take action.
In this article, we’ll share a few helpful tips to help you nail your SMS timing and maximize your impact on customers.
What Are the Most Common Times to Send a Text?
There isn’t a single perfect time to send a marketing text. Each person will respond to marketing text messages differently. Certain customers may respond well to a text sent at 9 a.m., while others may be more likely to read a marketing SMS at 5 p.m.
With that in mind, there are still a few common times that businesses tend to send marketing text messages:
- Between 9 a.m. and 12 p.m. on weekdays. People tend to check their notifications and read messages during this time (before the workday begins).
- Between 5 p.m. and 9 p.m. on weekdays. By this time, customers have likely ended their workday and will be on their phones.
- Between 10 a.m. and 12 p.m. on Saturdays and Sundays. This is a great time to send bulk SMS, as your audience will not be busy with weekend plans yet.
- Between 4 p.m. and 7 p.m. on Sundays. This is an easy time to catch your customer’s attention, as they will likely be winding down and readying themselves for the week.
How to Time Your Marketing Text Messages
65.6% of Americans check their phones up to 160 times per day — so why is timing important?
Business text messages have a different purpose than casual texts between friends or family members. Although customers will likely see your text at some point, they won’t always be receptive to the message you’re sending.
Figuring out your ideal send time for SMS marketing messages will depend on your goals, industry and customer habits. Review these tips to determine the best time of day to text your customers.
1. Consider the Type of Message You're Sending
Think about the content of your text message to narrow down an ideal send time. Business text messages typically fall into two categories: promotional and transactional text messages.
Promotional SMS messages are sent to generate sales, promote your product or service or increase brand awareness. Discounts, coupons and special offers are common types of promotional messages.
Promotional texts should only be sent during normal business hours. According to mobile marketing laws set by the TCPA, business hours are defined as 8:00 AM to 9:00 PM.
Before sending promotional messages, make sure that you will be giving your customers enough time to digest the information and take the desired action when the time comes.
For example, sending a text to your customers alerting them of a weekend sale will be no good if you send it on Saturday or Sunday. Sending it on Thursday or Friday will give them enough notice to take action when the sale begins.
Transactional SMS messages contain time-sensitive information that is required for customers to use your product or service. Examples of transactional text messages include order and payment confirmations, reservation confirmations, and verification codes.
Unlike promotional texts, transactional texts can be sent at any time, because they are usually triggered by an action a customer takes.
It’s a best practice to send transactional messages to the recipient as soon as possible to alert them of things like account updates and payment confirmations. Waiting too long to send these texts may worry or confuse customers.
2. Consider Your Audience’s Schedule
While there isn’t one best time to send an SMS, there are definitely wrong times to send marketing texts. Sending a message too early in the morning or too late at night can have unintended consequences.
Keep time zones in mind when sending a bulk SMS campaign. Sending a text message at 9 a.m. in New York would be a rude wakeup call for Californians.
It’s also best to avoid sending marketing texts on widely celebrated holidays, like Thanksgiving or Christmas.
3. Think About When Customers Will Be On Their Phones
Most people bring their cell phones everywhere and check them constantly — but there are times when they spend more time on their phones than others.
For example, customers may passively check their cell phones throughout the workday. But they’ll be more active on their phones after work or in the evening.
Avoid sending text messages to customers during rush hour or common commuting times to avoid getting buried in their inbox.
4. Test Different Days of the Week
Conduct tests to find out which days of the week and times of day get the best responses from your audience.
Spread your text campaign across a few different days and record metrics like open rate and response rate. This strategy will allow you to find out which days of the week work best for your audience and, in turn, increase your engagement rates.
Nail Your SMS Campaign Timing With Textedly
Need an extra hand with scheduling your marketing text messages? We’ve got you covered.
Textedly gives you the tools you’ll need to reach your target audience at the perfect time. With features like text message scheduling and unlimited subscribers, you’ll have all the resources you need to connect with your customers.