Texting your customers may seem simple. But understanding the best time to send marketing text messages can directly impact the success of your SMS campaigns.
In this article, we’ll share a few helpful tips to help you nail your SMS timing and maximize your text marketing campaigns.
What Is the Best Time to Send Bulk SMS Campaigns?
There isn’t a single perfect time to send marketing text messages. While SMS’s phenomenal 98% open rates indicate otherwise, there are good and bad times to send texts.
Everyone responds to marketing text messages differently. Some customers may respond well to texts sent early in the morning, while others may be more likely to read your texts at the end of the day.
With that in mind, these are considered the best times to send marketing text messages for businesses:
- Between 9 a.m. and 12 p.m. on weekdays. People tend to check their notifications and read messages as their workday begins.
- Between 5 p.m. and 9 p.m. on weekdays. By this time, many customers have likely ended their workday and will be on their phones.
Note: you may want to allow for rush hour drive time and narrow this window between 7 p.m. and 9 p.m. for better results.
- Between 10 a.m. and 12 p.m. on Saturdays and Sundays. Saturdays and Sundays are great days to send bulk SMS before your audience gets busy with their weekend plans.
- Between 4 p.m. and 7 p.m. on Sundays. This is an opportune time to catch your customer’s attention, as they will likely be winding down and readying themselves for the week.
How to Time Your Marketing Text Messages
On average, Americans check their phones 262 times per day — so why is timing important?
Business text messages are different from casual texts between friends or family members. Although customers will likely see your text at some point, they won’t always be receptive to the message you’re sending.
Figuring out your ideal send time for SMS marketing messages will depend on your goals, industry and customer habits. Review these tips to determine the best time to send marketing text messages to your customers.
1. Consider the Type of Message You're Sending
Think about the content of your text message to narrow down an ideal send time. Business text messages typically fall into two categories: promotional and transactional text messages.
- Send SMS promotional texts only during regular business hours. Business hours are defined as 8:00 a.m. to 9:00 p.m. according to mobile marketing laws set by the TCPA.
- Before sending promotional messages, make sure you give your customers enough time to digest the information and take the desired action when the time comes. For example, alerting customers about a weekend sale on Thursday or Friday -- not Saturday morning! -- will give them enough notice to act when the sale begins.
Remember: Sending promotional SMS messages requires express written consent from customers. Make sure you gain permission before sending a promotional text to comply with TCPA regulations.
Transactional SMS messages contain time-sensitive information that is required for customers to use your product or service. Examples of transactional text messages include order and payment confirmations, shipping alerts, appointment reminders, and verification codes.
- Unlike promotional texts, you can send transactional texts at any time because a customer’s action usually triggers them.
- Send transactional messages as soon as possible to alert customers of things like account updates and payment confirmations. Waiting too long to send these texts may worry or confuse customers.
- Send reservation and appointment reminders at least 24 hours before the designated time to allow for changes or cancellations.
2. Watch the Clock — and the Calendar
Most people bring their cell phones everywhere and check them constantly — but there are times when they spend more time on their phones than others. For example, customers may passively check their cell phones throughout the workday, but they’ll check them more actively after work or in the evening.
While there isn’t one best time to text, there are wrong times to send marketing texts:
- Keep time zones in mind when sending bulk SMS campaigns. Sending a text message at 9 a.m. in New York would be a rude wake-up call for Californians.
- Avoid sending marketing texts on widely celebrated holidays like Thanksgiving or Christmas.
3. Test Different Days of the Week
Conduct tests to find out which days of the week and times of day get the best responses from your audience.
Spread your text campaign across a few different days and record metrics like open rate and response rate. This strategy will allow you to find out which days work best for your audience and, in turn, increase your engagement rates.
Nail Your SMS Campaign Timing With Textedly
Need help scheduling your marketing text messages? We’ve got you covered.
Textedly gives you the tools you need to reach your target audience at the perfect time. With features like text message scheduling and unlimited subscribers, you’ll have all the resources you need to connect with your customers.