33 SMS Mobile Marketing & Texting Statistics [Infographic]

Jessie Chantel

Content Manager

Text messaging is more prevalent than ever — 96% of Americans own a cell phone today.

For companies, SMS presents an enormous opportunity to engage and transact customers at a higher rate. In fact, SMS mobile marketing statistics show texting is one of the fastest and most effective marketing channels available today, contributing to its growing popularity.

When evaluating the use of text messaging for your business, here are the most compelling SMS mobile marketing statistics to know in 2021.

Top SMS Mobile Marketing Statistics

1. 99% of all text messages are read by the recipient. [3]

2. 29% of SMS marketing recipients click on links in SMS messages they receive. [7]

3. 47% of text marketing recipients go on to make a purchase. [7]

4. SMS campaigns produce a 14% conversion rate. [7]

5. SMS campaigns receive an average response rate of 90 seconds. [5]

6. Consumers redeem SMS coupons 10 times more often than printed ones. [16]

7. 90% of leads prefer to be texted rather than called. [19]

8. Less than 3% of text messages received are considered spam. [9]

9. 78% of people want the ability to text businesses. [8]

10. 90% of text messages are read within 3 seconds. [7]

11. 61% of marketers still don’t use SMS marketing. [1]

12. 31% of consumers respond to SMS-based surveys within five minutes. [3]

13. 70% of customers say that SMS is an attention grabber. [22]

14. According to Gartner, SMS is currently one of the top four most-adopted mobile marketing tactics. [1]

Texting Statistics

15. More than 5 billion people own mobile devices. [17]

16. 88% of smartphone users primarily use their devices for texting. [10]

17. Over 6 billion SMS messages are sent daily. [11]

18. For 80% of millennials, their phone is the first thing they check in the morning. [12]

19. 95% of teens own a smartphone, and 45% use them constantly. [14]

20. 81% of professionals use texting for business purposes. [8]

U.S. Texting Statistics

21. 96% of Americans own a cellphone. [4]

22. 81% of Americans text regularly. [13]

23. 2.27 trillion texts are sent every year. [15]

24. 97% of American adults text weekly. [13]

25. America is responsible for approximately 45% of the world’s texts. [20]

26. Americans text twice as much as they call, on average. [20]

27. The number of texts sent per day in America has grown by 10,772% since 2005. [21]

28. Approximately 50% of U.S. consumers make direct purchases after receiving an SMS coupon. [18]

29. 20% of Internet users in the U.S. are already mobile-only. [4]

SMS Vs. Email Statistics

30. SMS messages have a 98% open rate compared to email’s 20% open rate. [1]

31. SMS engagement rates are 6-8 times higher than email when used for redeeming coupons, collecting data and generating brand awareness. [2]

32. 85% of consumers prefer receiving text messages over a phone call or email. [6]

33. Spam rates for SMS are 3% compared to 53% for email. [9]

SMS Marketing Infographic

SMS marketing infographic and texting statistics

Kickstart Your SMS Marketing With Textedly

Capitalizing on these SMS mobile marketing statistics begins with selecting the right software. Whether you’re new to text message marketing or want to take your strategy to the next level, Textedly offers the flexibility to accomplish your goal.

Textedly provides simple SMS business solutions that are easy to set up, so you can start messaging your customers today.

Get started with Textedly’s free trial to kickstart your SMS marketing campaign.

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