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04. 9. 2020

31 SMS Mobile Marketing & Texting Statistics [Infographic]

Text messaging is more prevalent than ever — 96% of Americans own a cell phone today.

For companies, SMS presents an enormous opportunity to engage and transact customers at a higher rate. In fact, SMS mobile marketing statistics show texting is one of the fastest and most effective marketing channels available today, contributing to its growing popularity.

When evaluating the use of text messaging for your business, here are the most compelling SMS mobile marketing statistics to know.

Top SMS Mobile Marketing Statistics

1. 99% of all text messages are read by the recipient. [3]

2. 29% of SMS marketing recipients click on links in SMS messages they receive. [7]

3. 47% of text marketing recipients go on to make a purchase. [7]

4. SMS campaigns produce a 14% conversion rate. [7]

5. SMS campaigns receive an average response rate of 90 seconds. [5]

6. Consumers redeem SMS coupons 10 times more often than printed ones. [16]

7. 90% of leads prefer to be texted rather than called. [19]

8. Less than 3% of text messages received are considered spam. [9]

9. 78% of people want the ability to text businesses. [8]

10. 90% of text messages are read within 3 seconds. [7]

11. 61% of marketers still don’t use SMS marketing. [1]

12. 31% of consumers respond to SMS-based surveys within five minutes. [3]

Texting Statistics

13. More than 5 billion people own mobile devices. [17]

14. 88% of smartphone users primarily use their devices for texting. [10]

15. Over 6 billion SMS messages are sent daily. [11]

16. For 80% of millennials, their phone is the first thing they check in the morning. [12]

17. 95% of teens own a smartphone, and 45% use them constantly. [14]

18. 81% of professionals use texting for business purposes. [8]

U.S. Texting Statistics

19. 96% of Americans own a cellphone. [4]

20. 81% of Americans text regularly. [13]

21. 2.27 trillion texts are sent every year. [15]

22. 97% of American adults text weekly. [13]

23. America is responsible for approximately 45% of the world’s texts. [20]

24. Americans text twice as much as they call, on average. [20]

25. The number of texts sent per day in America has grown by 10,772% since 2005. [21]

26. Approximately 50% of U.S. consumers make direct purchases after receiving an SMS coupon. [18]

27. 20% of Internet users in the U.S. are already mobile-only. [4]

SMS Vs. Email Statistics

28. SMS messages have a 98% open rate compared to email’s 20% open rate. [1]

29. SMS engagement rates are 6-8 times higher than email when used for redeeming coupons, collecting data and generating brand awareness. [2]

30. 85% of consumers prefer receiving text messages over a phone call or email. [6]

31. Spam rates for SMS are 3% compared to 53% for email. [9]

SMS Marketing Infographic

SMS marketing infographic and texting statistics

Kickstart Your SMS Marketing With Textedly

Capitalizing on these SMS mobile marketing statistics begins with selecting the right software. Whether you’re new to text message marketing or want to take your strategy to the next level, Textedly offers the flexibility to accomplish your goal.

Textedly provides simple SMS business solutions that are easy to set up, so you can start messaging your customers today. 

Get started with Textedly’s free trial to kickstart your SMS marketing campaign.

Start Texting Your Customers for Free With Textedly

Sources:

  1. Gartner
  2. RetailDive
  3. MobileSquared
  4. Pew Research Center Mobile Fact Sheet
  5. GSMA
  6. AT&T Market Survey
  7. Adobe
  8. RingCentral
  9. CTIA
  10. Mobiles.co.uk
  11. Forrester
  12. Mitek
  13. Pew Research Center, U.S. Smartphone Use in 2015
  14. Pew Research Center, Teens, Social Media & Technology 2018
  15. CTIA Semi-Annual Wireless Industry Survey 
  16. Borrell Associates
  17. Pew Research, Smartphone Ownership
  18. Aspect
  19. FranchiseHelp
  20. Medium
  21. Statistic Brain Research Institute