When it comes to applying different marketing strategies to your business, every detail counts. SMS marketing is not an exception. It’s one of the recent trends that’s being used by a huge number of businesses to reach their target audience.
If you have decided to invest in SMS marketing then you should gain deep insights into the ways SMS marketing can be used to boost your business and what exact strategies you need to implement in order to get the best out of it.
There are many things to consider in order to have successful text messaging campaigns one of which is the collection of statistical data about the different aspects of your business. This way you will be able to have a vivid idea about the key points to focus on.
Customer service is one of these aspects and is of crucial importance. As a business owner, you should always stay up-to-date on all the possible news, changes or trends regarding customer service and customer satisfaction.
The infographic displayed below comes with interesting and useful statistical data regarding customer service and its common tendencies for 2019. It includes the following information:
Which is more beneficial: gaining new customers or focusing on the retention of the existing ones?
How will the customer churn rate reduction affect your profits?
How does your business’ future revenue depend on your current customer base?
Which is more realistic: selling a product to a new customer or an existing one?
How much is the probability of an unhappy customer coming back to you again?
How does poor quality customer service affect your business in terms of losing customers?
Stay in tune to learn more about SMS marketing and to be able to carry out fruitful text messaging campaigns.