SMS marketing is one of the most effective forms of marketing every business should take advantage of, as it can help them generate more sales and ROI, and build strong customer relationships. Not only can you greatly enlarge your customer base with a smart SMS campaign, but you can also effectively retain your customers and turn them into your brand ambassadors.
Why is SMS marketing so powerful? Because of a 98% SMS open rate, which is an incredibly higher percentage than any other communication channel has. Therefore, you should definitely find the best texting service for your needs and make the most of your text marketing and every SMS campaign.
But, how can you choose the right SMS texting platform when there are hundreds of them out there? The key lies in texting features, so read on to explore the most powerful features you should look for.
SMS Campaign Scheduling
It’s very important that you are able to schedule your SMS campaigns because that will speed up your business operations and help you always stay consistent. You should be able to choose the most optimized time to send your text messages so that you can improve your engagement rate.
When you schedule your SMS messages and always send them at the same time (having in mind different time zones, if your campaign is not focused only on a single country), your subscribers will know when to expect new updates and announcements from you. Therefore, make sure the SMS texting platform you choose has a built-in calendar for scheduling your messages.
SMS Campaign Automation
Being able to send automatic action-based text messages will make a huge difference in your campaigns and help you maximize the impact of your SMS marketing. If some of your target customers click on the link you provide in an SMS to check out your offer, but they don’t actually take your desired action and convert, you should be able to send them automatic reminders.
Perhaps they were busy the first time around and forgot about your offer, so you can inform them about the offer’s expiration date and time. You can also send them a follow-up text message presenting another limited-time offer. That way, you have an opportunity to engage them in something that they may find more compelling.
Sometimes, it’s important to be able to send an SMS to a particular group of people, or perhaps only to a single person. This is because not all of your subscribers are at the same stage of your sales funnel at the same time.
Therefore, find a texting service that allows you to seamlessly segment your subscribers according to where they are in your sales funnel and send specific, personalized text messages that will engage them. You should be able to do this with just a few simple clicks, right from your SMS platform’s dashboard, instead of having to jump through hoops to find proper segments and send them announcements and reminders.
Automatic Text Replies
As soon as someone subscribes to your SMS list, they should receive a text reply, informing them that they have successfully subscribed to your SMS campaign. You should make sure that they get fast replies, which you can do by choosing a platform that enables automation.
Your subscribers should receive an automatic text reply in a matter of seconds, and you should be able to customize the replies in any way you want. Make sure the platform you choose allows customization so that you don’t send generic replies that don’t reflect your brand.
An Inbox Folder
Instead of only broadcasting one-way text messages to your subscribers, you should enable them to send text replies back to you. Two-way texting will bring you many more benefits, as you will be able to form strong relationships with your subscribers and convert them into purchasing, loyal customers.
Find a texting service that includes an Inbox feature and stores all the replies you receive in a single folder, from which you can easily engage in one-on-one two-way conversations. The Inbox feature will always notify you instantly whenever you receive an inbound text message.
If you choose Textedly as your SMS texting platform, you won’t pay for any text message that you receive. You will only pay for those that you send out, as all incoming SMS messages are completely free of charge.
Mass Text Messaging
This is one of the most crucial features to look for because mass text messaging will not only save you time and help you send SMSs to all subscribers at the same time, but it will also save you a lot of money. Sending bulk messages may be easy when you have a small group of subscribers, but what happens when that group includes a hundred people? Or five hundred people?
You must be able to send mass messages with a single click and deliver all of them in just a few seconds, no matter the number of your subscribers. Make sure you’re working with a user-friendly interface that allows you to do that seamlessly.
Comprehensive Reports and Analytics
Analytics features are also incredibly important because you need to be able to keep track of all your messages and get a clear insight into their performance so that you can identify potential areas for improvement.
Choose an SMS platform that provides you with real-time reports and analytics regarding all your performance metrics, your subscriber timestamps, the history of interactions, and many other useful data that can help you continually improve your text marketing efforts.
Textedly comes with all the aforementioned features, and much more. It is one of the few companies that enable sending text messages with over 300 characters, and it even includes a feature that can shrink your hyperlinks, so that you make the most of your every SMS. You can also get as many subscribers as you want – we will never limit your subscriber list!
Check out all the Textedly’s texting features and you can even take the platform for a 14-day free test run. Feel free to contact us if you have any further questions about our services and we’ll gladly help you out.