They say a picture is worth a thousand words. And, for a business, it could be worth thousands of dollars, too.
In today's hyper-connected, digital-first world, where customer reviews are the lifeblood of commerce, accompanying photos can be the deciding factor that tilts the scales in the business’s favor. High-quality photos can shape consumer perceptions, sway purchase decisions and ultimately impact a company’s bottom line.
Consider your favorite local pizza spot. A radiant review could generate interest, but imagine the visceral impact of a high-res photo of a piping hot and delectably topped pizza. It's no longer just a tale of the taste buds; it's also a visual feast for the eyes—a tempting promise of what awaits the consumer.
This is the persuasive power of visuals in Google reviews. And today, we’ll show you how to add photos to Google reviews.
A picture can transcend language and culture. It can enhance, clarify and back up the assertions made within a review. Instead of simply taking your word for it, consumers have further evidence they can use to better judge your claims.
By adding photos to Google reviews, you can:
Now that you know the high impact a quality photo can have on a post’s performance, you know why it pays to encourage reviewers to leave images with their comments. Make it easier for them to add these high-value contributions by breaking things down into the following step-by-step process.
Here’s how to add photos to Google reviews:
To write a review, first sign in to your Google account. Simply navigate to Google
and click on the 'Sign In' button.
Don’t have a Google account? Creating one is fast, free and easy.
Locate the business or location you want to review, either via a normal Google search or through Google Maps.
Type in the name of the business, and voilà! It should appear at the top of the page.
Click the 'Write a review' button, select your star rating and explain your thoughts. According to Google, a great review should:
For more information, read our step-by-step instructions for how to leave a review on Google.
Once you have penned your review, it’s time to add some visual magic.
After writing your review, click on the camera icon or the 'Add photos' button. You can choose photos directly from your device or select from your Google Photos.
For photos to have the intended impact, keep the following best practices in mind:
Before you hit submit, give your review a final glance. Confirm that the photos match your review, are easy to see, and properly framed. Having done that, you can finalize your submission.
Once that’s finished, your review will now be publicly available.
A photo can breathe life into a Google review that adds a visual punch to any post. Instead of simply writing about how good the product looks or how enjoyable the experience was, add photos that back up your assertions with social proof.
Need more tips about best practices for reviews? Or maybe you want to learn how to use SMS to earn more reviews.
At Textedly, we’re the leading SMS and MMS text marketing platform on the market. But our expertise extends beyond just text-based communication. We understand the dynamics of effective customer engagement and the power of reviews in shaping business narratives.
Connect with us today to learn how to leverage SMS for your loyalty and retention marketing initiatives.
Sources:
Sterling Sky. What is the Effect of Leaving Photos with Google Reviews.
Google. Tips for Contributing High-Quality Reviews & Photos.